Search Engine Marketing: Introduction to SEO and Pay Per Click
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Search Engine Marketing: Introduction to SEO and Pay Per Click



Level of Audience: Beginners in Digital marketing
This Video is on the topic of Search Engine Marketing: Introduction to SEO and Pay Per Click. Businesses need to identify the best strategies, where to allocate their funds to get maximum Returns. This video gives idea for utilising the search engines.

Source. First Published on YouTube

Growth Hacking Articles

Google and Facebook Ordered to Pay Australian Media to Use Their Content
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Google and Facebook Ordered to Pay Australian Media to Use Their Content


Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.

This decision was made after complaints by local media that Google and Facebook have a stronghold on advertising.

Considering advertising revenue is the main source of income for Australian media, this is a particularly contentious issue.

Treasurer Josh Frydenberg tells reporters they’re ready for a fight with the two tech giants due to the nature of what’s at stake.

“We understand the challenge that we face, this is a big mountain to climb.

These are big companies that we are dealing with but there is also so much at stake, so we’re prepared for this fight.”

Australia’s online advertising market is reportedly worth almost $9 billion AUD ($5.72 billion USD) annually and has grown more than eight times since 2005.

For every $100 AUD spent on online advertising in Australia, nearly a third goes to Google and Facebook.

The two companies were first asked to provide a voluntary code of conduct for addressing the complaints by Australian media companies.

After a code of conduct was not provided voluntarily, a mandatory code will put in place by the the Australian Competition and Consumer Commission (ACCC).

ACCC has until July to submit a draft of the mandatory code of conduct, which will then be passed into legislation.

In addition to sharing advertising revenue, the mandatory code will also include rules related to sharing data, and the ranking and display of news content.

Penalties will be established for failure to abide by the code of conduct, and binding dispute resolution mechanisms will be put in place as well.

In a statement to reporters, Facebook Australia Managing Director Will Easton responded to the government’s orders:

“We’re disappointed by the government’s announcement, especially as we’ve worked hard to meet their agreed deadline.

We’ve invested millions of dollars locally to support Australian publishers through content arrangements, partnerships and training for the industry.”

A Google spokesperson addressed the court orders with the following statement:

“We have sought to work constructively with industry, the ACCC and government to develop a code of conduct, and we will continue to do so in the revised process set out by the Government today.”

Australia is now the second country to force Google to pay for content. See: Google Suffers Major Defeat – Must Pay French Publishers

This ruling comes at a time when the coronavirus pandemic has caused a steep decline in ad spend.

For some daily newspapers in Australia, the amount of ad revenue lost means they’ve had to stop printing altogether.

Some of the largest media companies in Australia have even asked staff to take a pay cut or simply resign.

A mandatory code of conduct is unlikely to solve all of these problems, but it will help media companies recoup some of their lost revenue and level the playing field to an extent.

Sources: Reuters, The Guardian





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What Customers' Searches Can Tell You, If You Pay Attention
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What Customers’ Searches Can Tell You, If You Pay Attention


“Know your customers” is the first commandment, and a core mission, of every (successful) company.

How well do you know your customers? Who are they? What do they need? How/when/where do they need it?

In search (site, mobile or voice), it’s vital to “listen” to customers—to their search interactions, which are their way of telling you what they want.

So…

  • Are you listening, and can you respond?
  • How can you develop a solid customer search experience strategy?
  • How can you serve as a personal search concierge to guide users toward content, products, or services they seek?


To truly “know” your customers and what they want, think of yourself as a reporter.

Good reporters learn the 5Ws (and 1H) of journalism: who, what, when, where, why, and how. They know that as you ask the right questions, you get closer and closer to the right answers. As you listen to customers (via their searches), you’ll want to ask the following six questions.



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INFLUENCER MARKETING [2020] - HOW TO PAY INFLUENCERS (Part8)
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INFLUENCER MARKETING [2020] – HOW TO PAY INFLUENCERS (Part8)



INFLUENCER MARKETING [2020] – HOW TO PAY INFLUENCERS (Part8)

Recommend Videos To Watch:
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