What is UI/UX Design? Opportunities for UI/UX Designers

What is UI/UX Design? Opportunities for UI/UX Designers

What is UI/UX Design? What does a UI/UX Designer do and what are the career opportunities for you? In this video, DesignUp conference co-founder, Narayan Gopalan, explains what is a UI/UX Designer, job roles and elaborates on the growth and career opportunities in the industry today. He also speaks about how the life of a UI/UX Designer in a design studio is different from the life of a UI/UX Designer in a corporate. Watch this video to get tips on how to become a UI/UX Designer along with expert career advice to make a career transition to UI/UX Design.

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So design is one of the top five skills as shown by LinkedIn economic graph and also the India skills report. There are many jobs that are opening up in UI/UX Design, what really is UX Design?
That’s a great question, it’s becoming a popular term and it’s also becoming more well known in the industry. It’s essentially understanding the customer and designing an experience for the customer that covers various different aspects such as tech, such as understanding their requirements, what they see, what they experience with all their senses is essentially the user experience.
What is UI then? So UI or user interface is one part of the user experience, it’s one of the touch points the customer interfaces with, that is what they see and that’s what they touch now there is on touch devices or if it’s a computer then it’s something that you use online but that interface that communicated the brand or the service or the product to the customer is the user interface and because that is a very important way or the very useful way to communicate with the customer, it plays a huge role in the communication of the service or the product to the customer.
So you would say what we see on the screen, the visual bit of it is UI Design?
Yes, what you see it’s the visual part but it’s also the text. It’s how you read it, how easy it is to understand. I think the real advantage of a good user interface is visualisation. The general customer doesn’t like to read too much information, so giving the content hierarchy, visualising it, making it legible and easy to understand are the important decisions you need to take while defining a user interface.
So essentially we are saying user experience is the journey a user takes from the beginning till the end of using a product and a user experience is a critical part in defining that journey. So tell me how are the roles of a UX designer and UI designer different then?
So I think like your correctly defined user interface is a subset of user experience. So a user experience designer would have a much larger picture of the entire journey. They would be involved in the decision of features of which features to the wheel, all the way up to how the customer perceives and understands the UI. So they would be involved in the tech, they would be involved in the marketing. They would have to have a grasp on the entire product or service. The user interface designer need not necessarily have so of course it would be good to have them as well involved, be involved from the start but a user interface designer can also enter the project or the product at a time when many parameters have already been defined like the features, the work flows or even the wire frames and the concentrate just on applying the brand colours, themes and visualise the content to create a good interactive interface.
So essentially you are saying that UX design is about a journey that the user takes from the beginning of the product, beginning of using the product till the end and UI is a critical part of it. But tell me how are the roles of a UX designer and UI designer different then?
So being a UX designer you don’t necessarily have to be a UI designer but you need to be able to take control of the entire journey, entire customer journey. You need to have an understanding of various factors that take part in the journey so the tech for example.

Source. First Published on YouTube

Growth Hacking Articles

Adam Heitzman

8 Opportunities to Start Working on Now

The world is currently in a state of confusion, panic, bewilderment, and uncertainty.

With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next.

But, we are a strong group, and we will get through this.

It might not look the same once the new normal is here but companies that are able to weather this downturn and strategically plan will come out much stronger and will be poised for quicker recovery.

To start thinking about strategic planning post-COVID-19, here are some current opportunities that you can start working on now for improved SEO.

1. Stay at the Forefront of Google Trends

People are home, which means people are searching online.

Monitor Google Trends for new questions or topics that people are asking about your industry during this time.

If you can stay on top of this data and really start to recognize trends relevant to your business, you can begin creating content around those topics.

When sales pick back up again, you’ll be ready.

Your content will be out there, hopefully turning into the resource people needed; thus, improving your SEO and bringing more traffic to your website.

SEO After COVID-19: 8 Opportunities to Start Working on Now

2. Monitor Google Search Console & Keyword Rankings

It is important to monitor GSC or third-party tools for keyword changes more closely than you normally do.

In times where there is great demand or demand has completely shifted, you often see shifts in search interest and user intent on individual queries.

If you aren’t monitoring this closely enough you will miss the opportunity to change your approach.

3. Build Up Your Content Bank

Consumer behavior is shifting, and this pandemic will only cause consumers to search and behave differently than before.

Like everyone else, you have the time, so get to writing.

Start by prioritizing top/mid-funnel content.

While this content might not convert in the short term, get consumers into the funnel to present your products/services for future needs.

By having a stockpile of great content ready to go and out there ahead of time will give you a leg-up on the competition.

4. Start Thinking About Holiday & Q4 Initiatives Now

We don’t know how long we will all be in this environment.

I’ve heard 2 more weeks and I’ve heard 12 more weeks.

Either way, we are still looking at several months beyond that before the economic outlook improves.

Knowing that Q1 and Q2 numbers might be lower than initially forecasted, start planning now for how you can make that up in the back half of the year.

If you are an ecommerce store, start thinking through Black Friday and Christmas plans.

5. Hire Top SEO Talent 

The sad truth about COVID-19 is that businesses are closing their doors.

Top SEO talent who were loyal to their company may find themselves without a home.

If you’re hiring, start recruiting now.

It will go a long way to show that you are in a strong position, which will attract top talent.

In some cases, your company may actually be a target for those looking for opportunities, so make sure you’re active on LinkedIn and keep your eyes peeled.

Even if you aren’t hiring right now, this is a great opportunity to make connections, start conversations, and hopefully benefit in the near future.

6. Embrace New Content Strategies

Although we could have never predicted this, the opportunities that are presented during times like this force us to change for the better.

With people spending significantly more time streaming and watching YouTube right now, start developing more video content to take advantage of this.

Take a look at previously developed content that resonated via traffic and repurpose that content in a video format.

7. Embrace the Data

Similarly to the first point, not only will you have more data to work with when it comes to Google Trends because people are searching more frequently, but you may actually see an increase in traffic to your site (this, of course, depends on your industry).

While this traffic may not turn into sales, or even leads, an increase in searches and people to your website can still offer some great insights.

  • Which of your top pages seem to be getting the most traction?
  • Has this changed from the norm?

Now is the time to consider running a heat map or other data collection methods and really do a deep dive into your website.

8. Think Beyond Content & Use This Time Wisely

More of a “catch-all” for marketers is simply using your time wisely.

While content is likely the first SEO task that comes to mind, now is the time to focus on SEO as a whole.

  • Ensure your page speed is where it needs to be.
  • Update your website with fresh photos.
  • Check your URL structure.
  • Create a user-experience exercise.
  • Ensure your content is easy to find.
  • And so much more.

Many of these tasks may also require a bit of outsourcing, which is just another well to help fellow marketers during these uncertain times.

This may also be a great time for e-learning.

There are numerous outlets that are graciously giving away free access to help SEOs and the like improve their knowledge.

For example, Moz Academy is now offering all their courses for free.

It’s chock full of courses for marketers to help you gain new skills you can put to use the minute your business picks back up again.

SEO After COVID-19: 8 Opportunities to Start Working on Now

Ahrefs is offering their Blogging for Business course free of charge along with many others.

The Takeaway

Plain and simple, you shouldn’t stop your SEO efforts just because of current events.

There are always opportunities out there, you just have to know where to look.

Your data is going to look a bit different now, for better or for worse.

But this swing can be very telling and help ensure that you’re on a path to success for the long-term.

We hope everyone recovers from the devastating effects of COVID-19 quickly.

Stay safe out there!

More Resources:

Image Credits

Featured Image: Depositphotos.com
Screenshots taken by the author March, 2020

This content was originally published on Source link, we are just re-sharing it.

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