Augmented Reality (AR) and performance-driven ad formats are making waves across the Gulf’s media industry, with executives at Al Tayer Group confirming that the brand is now pursuing an always-on approach to AR working closely with longtime partner Snapchat. This approach has not only impacted driving efficient results for their lifestyle platform Nisnass, but it has also surprisingly unlocked incremental revenue for their luxury online destination Ounass.
Getting familiar with mobile marketing trends in 2020 will give you an edge over your competitors. Plus, you’ll be able to create a killer mobile marketing strategy that can take your business to a new level.
In our blog post we’ve covered most important Mobile Marketing Trends in 2020:
– Voice Search
– Voice Search Optimization
– Voice Activated Ads
– Artificial Intelligence
– Augmented Reality
– Social Commerce
We’ve also covered what Industry Leaders such as Jonathan Kay (Apptopia), Daniel Peris (TheTool.io), Ionut Ciobotaru (PubNative), Fouad Saeidi (App Growth Network) have to say and their Statements about Mobile Marketing Trends in 2020.
You can read the full blog post here: https://www.blog.udonis.co/mobile-marketing/mobile-marketing-trends-in-2020
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#MobileMarketing has emerged as a crucial means to be found by and to grab the attention of the always-on-the-go customers. For successful mobile marketing, marketers need to constantly be on the lookout for opportunities to improve their brand exposure. Mobile #marketingapps will help marketers manage mobile marketing on the fly.
Mobile marketing involves reaching out to your potential customers wherever they are and the best way to reach them is through channels they use on their mobile devices, such as text messages, #socialmedia apps and sites, shopping apps, etc. Here’s a short introduction into each of these platforms to help you understand and plan your mobile marketing strategy around them:
Facebook Pages Manager
The #Facebook Pages Manager app is one-stop-shop for every #socialmedia manager. The app lets you manage all interactions with your brand — create posts, comment, share, tag and send and respond to direct messages. This enables you to communicate directly with your customers, enable transactions by simplifying product (or service) browsing, and purchase, drive brand (or new product launch) awareness and integrate customer service.
Designed with SMBs in mind, this free app enables business owners to interact with customers with tools such as automated messaging, quick replies, and sorting and organizational tools. The best part of #WhatsApp Business is that it enables easy access to communicate with your customers and prospects. Simply share the link to your WhatsApp account, like you would for any social media channel.
Google launched #YouTube Studio in March 2018, to make it faster and easier to manage your YouTube channels on the go. #Marketers can use the app to update videos (thumbnail images, monetization settings, schedule dates, etc.), manage playlists, filter and respond to comments, and monitor channel performance.
Instagram Business Account
With your #Instagram Business account, you can set up a free business profile and drive brand awareness. The business account gives you real-time metrics on your stories, posts, and followers. There is a plethora of options to advertise with IGTV, live, stories, videos, photos and carousel and collection ads.
Twitter for Business Account
#Twitter is a news discovery and social platform ideal for your business to connect with a relevant, engaged audience. #Twitter’s Promote Mode is an affordable way to automate and boost your marketing efforts. You also get recommendations on new Tweet Strategies. The most important use of Twitter as a mobile marketing app is that you can provide timely information, customer service and jump on to trending conversations, which will help develop good relationships with your #customers and #prospects. You can be a thought leader on Twitter or use it to connect with potential customers, influencers, and brand advocates.
Here is a list of #mobilemarketingapps that can help you manage all your mobile marketing activities across platforms under one roof:
If This Than That (IFTTT)
IFTTT can supercharge your mobile #marketing strategy by helping them automate, prioritize, and analyze to get the maximum out of their content and campaigns. With IFTTT applets you can manage your most used platforms together, be it uploading an email attachment on Google Drive, archiving tweets that you posted, using Google Calendar to keep track of your posting schedule or promote your business by sharing Instagram photos. You can also use other platforms like Pinterest, Facebook, etc. The app lets you set triggers for your mobile marketing actions and location-based triggers too!
Skipio is a mobile marketing app for business texting, that helps you automate messages, follow-up with customers, send personalized communications via SMS, communicate with individual groups, and help inform, engage, convert, and retain customers. You can manage your #SMS campaigns, integrate with your #CRM system, create keyword-based campaigns, measure the performance of your messages and much more.
Shopify enables you to run your business, manage your orders, products, staff, and customers from wherever you are. You can reach your ideal shoppers through content marketing, SEO, and social media. KIT, your virtual employee at Shopify will help you create campaigns to promote your products, automate marketing tasks such as awareness messages, emails, drive sales. You can also tweak your campaigns over time, based on inputs from the performance dashboard across all channels. You can manage your in-store and online Shopify stores on the go, from your smartphone.
The 7 step strategies to effective mobile marketing are discussed broadly. This includes the scope of the terrain, pitfalls and guides for beginners and seasoned marketers alike.
Included are social media marketing as well as video and bot mobile marketing among others.
Mobile Marketing Guide for 2020
Mobile marketing is adapting your marketing efforts to reach users who are interacting with your brand or business from their mobile devices.
In 2019, the average smartphone user spent around 3 hours and 10 minutes on their smartphone every single day in the U.S.
1. Make Mobile Priority in Every Marketing campaign
2. Google Search Console mobile features
3. Test mobile website speed
4. Mobile Friendly Website
5. Mobile Friend UI
6. Responsive Email Newsletters
7. Check which smartphone used to access your content in GA
8. Focus on Google My Business
9. Ask users for Facebook Check-in
10. SMS Marketing
11. Create videos about your products, services
12. Create content for voice search
13. Use mobile ads
14. Use QR Codes in marketing
15. Create PWA App for your website
16. Focus on social media
17. Sale products via Instagram
18. Mobile friend popups and landing pages
About Me :
Vikas Disale is a digital marketer with 10 years of experience in digital marketing. He is the founder of Digital Deeksha.
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Learn Tapcart’s tips & tricks for mastering the modern marketer’s newest obsession! Growth hacking is based on sudden, explosive, and short-term growth 📈 We drill down on the best growth hacking tips for mobile.
To explore what Tapcart can do for your brand, speak with a mobile expert today: http://bit.ly/38tInQY
Check out our Growth Hacking eBook for more tools: https://tapcart.com/resources/assets/growth-hacking
A popular theme in the mobile performance marketing and user acquisition (UA) community over the past year or so has been around how advertising creatives are becoming the #1 source of competitive advantage for UA.
Today I speak to two of the mobile industry’s most well known experts in mobile growth: Nebo Radovic from N3twork and Jon Lau from Draft Kings. Both of these guys have been doing UA and mobile marketing in leadership roles for years now and have deep expertise in this area.
Why have creatives become the #1 source of competitive advantage in UA?
What does the process to come up with creatives look like?
How do you measure creative performance?
What tools should you use to optimize and manage creatives?
Find out about all of this and more in our discussion with Nebo and Jon.
0:10 Intros to Nebo and Jon
1:20 Why are Creatives the #1 UA priority? What happened?
7:30 How to come up with creatives? What’s the process?
14:50 How to measure creatives performance? Specific front end vs. back-end metrics
27:05 What tools to use to manage and optimize creatives?
—LINKS TO TOOLS MENTIONED IN THE VIDEO—
Facebook Ads Library: https://www.facebook.com/ads/library/
Bidalgo UA & Marketing Platform Tools company: https://bidalgo.com/
Moat Analytics: https://moat.com/
Sensor Tower: https://sensortower.com/
App Annie: https://www.appannie.com/en/
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