Social Media NOW: The Best Tactics for Maximum Marketing Impact with Jason Pantana

Social Media NOW: The Best Tactics for Maximum Marketing Impact with Jason Pantana

Agree or disagree: Boosting your business through digital marketing has never been so easy.

I’d contend it’s 100% true… that is, IF you give it some effort so you know what you’re doing.

In today’s episode of the Tom Ferry Podcast Experience, we’re celebrating our first year of the podcast with our resident marketing guru and host of Marketing Edge, Jason Pantana. 

Jason and I tackle a subject that is on everyone’s mind and we reveal the tools and strategies every entrepreneur and agent needs to take their business to the next level for 2020. 

With digital marketing, it all comes down to being authentic and creating trust with your customers. In this episode, Jason shares his pearls of wisdom that cover every single social media platform, email marketing and what type of content you need to start posting ASAP!

He also talks about every step that he covers during Marketing Edge and how to position your business at the forefront of your customer’s mind. 

We give you so many examples in this episode so you can R&D and see for yourself what’s working and what’s not working for others that are showing their real selves online! 

So if you really want to succeed inside and outside of the social media sphere, then make sure to take some notes while you listen to this episode because we’re revealing everything that you need to become the buzzworthy business of your market!

If you haven’t already, text me at 949-216-5466 and tell me what digital marketing strategy you’ll be using to put your business to the next level!


For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!


Keep up with me and what’s new on my other channels:

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Source. First Published on YouTube

Growth Hacking Articles

How A.I.  Will Impact Marketing and Growth in 2020 | And Where to Start

How A.I. Will Impact Marketing and Growth in 2020 | And Where to Start

In 2017 we put together a graph to showcase the must-haves, the should-haves and the nice-to-haves of different AI applications for marketing and growth. We call it the A.I. for Marketing & Growth Maturity Chart.

A lot has changed since then though so it was time for an update. Let’s dive right in!

It’s not new news that AI in Marketing can bring a return on investment for a company’s capabilities.

There are numerous spaces where A.I. is helping marketers.

Text analysis and Computer Vision has now a much wider adoption: from copywriting and campaign optimisation, to collaborative platforms – all of which allow non-native analytics professionals to evaluate, prototype and easily communicate results to their teams.

But where do you start?

Two years and many adopters later from our first diagram, predictive modelling and clustering remain fundamental skills that a professional has to master.

Although they are mature applications, both forms of machine learning have become cheaper and easier to understand.

One of the main changes is that we downgraded recommender systems from a ‘should-have’ to a ‘nice-to-have’.

Despite being some of the most influential applications in our daily lives, the necessity of having a recommendation engine is reduced to businesses that employ a subscription-based model.

Natural language processing has consolidated its applications and status as a should-have.

This is even more powerful when it comes to improving copywriting by analysing the sentiment and personality of your customers.

The use of psychographics has raised multiple ethical concerns and data privacy regulations, forcing marketers to be more diligent with content.

The risk-return here is still unclear, and for this reason, we kept this skill as a ‘nice-to-have’.

Finally, image scoring became one of the most relevant and easy to acquire applications.

Uses cases of Image similarity showed good value as well.

These lookalike algorithms identify products that resemble each other that consumers might be interested too.

From traditional applications to the rising ones, the next coming years are promising for applications of AI in marketing.

We hope this video will help you take steps to apply artificial intelligence to your business and career.

What applications of AI in Marketing and Growth are you using frequently and why? Share your tools in the comments below!


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