Best Certifications in Digital Marketing 2020, Free Google AdWord Certification in Digital Marketing
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Best Certifications in Digital Marketing 2020, Free Google AdWord Certification in Digital Marketing



11 Best + Free Digital Marketing Certifications [2020] [UPDATED]

To learning digital marketing? Here are the top Free & Paid digital marketing certifications that will take your marketing career to the next level.

For Join Digital Marketing Training, call on +91 8745 8745 81.
For More Information, Please Visit: https://www.seoclick.com/
For Course Detail: https://www.seoclick.com/training/seo-course.html

1 Google Digital Unlocked Course Certification
Course Duration: Self
Course / Certification Cost: Free
Certificate Expiry: 12 months from the exam date

2 AdWords Fundamentals Course Certification
Course Duration: Self-Paced
Course / Certification Cost: Free
Certificate Expiry: 12 months from the exam date

3 Video Advertising Course Certification
Course Duration: Self Paced
Course / Certification Cost: Free
Certificate Validity: 12 months from the exam date

4 Shopping Advertising Course Certification
Course Duration: Self Paced
Course / Certification Cost: Free
Certificate Expiry:12 months from the exam date

5 Analytics Course Certification
Course Duration: Self Paced
Course / Certification Cost: Free
Certificate Validity: 12 months from the exam date

6 Google My Business Course Certification
Course Duration: Self Paced
Course / Certification Cost: Free
Certificate Expiry:12 months from the exam date

7 Google Tag Manager
Course Duration: Self Paced
Course / Certification Cost: Free
Certificate Expiry:12 months from the exam date

8 Bing Ads Certificate
Course / Certification Cost: Free
Certificate Validity:12 months from the exam date
Learning Material: Course guide of 109 pages with learning fundamentals of SEO or Search Engine Optimization.

9 Youtube Certification
Course / Certification Cost: Free
Course Duration: Self Paced
Certificate Validity: 18 months from the exam date
Learning Material: 29 modules from Youtube Itself

10 Twitter Flight School Certification
Course / Certification Cost: Free
Course Duration: 10 and 60 minutes
Certificate Expiry: No Expiry
Learning Material: Given by twitter

11 Facebook Blueprint Certification
Course / Certification Cost: paid
Course Duration: 75 minutes
Certificate Expiry: 12 months from the exam date

If you want to join a Digital Marketing Course then why are you waiting?
Join SeoClick Today!
SeoClick train you in These Courses
Digital Marketing course – https://www.seoclick.com
SeoClick One Year Certification Course – https://www.seoclick.com/training/one-year-digital-marketing.html
Advance SEO Course – https://www.seoclick.com/training/seo-course.html
Google AdWord (PPC) Course – https://www.seoclick.com/training/ppc-google-adwords-course.html
Complete YouTube course (Online/Offline) – https://www.seoclick.com/training/youtube-course.html

For Join Digital Marketing Training, call on +91 8745 8745 81.
For More Information, Please Visit: https://www.seoclick.com/
For Course Detail: https://www.seoclick.com/training/seo-course.html

Disclaimer: Any other trademarks appearing in this Video, other than SEOCLICK®, are the property of their respective owners.

#Topcertificationsindigitalmarketing2020 #SEOCLICK #DigitalMarketing #certificationsindigitalmarketing #Googlecertifications #Googlecertificatefordigitalmarketing

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Wow Ternyata Ini SEO GOOGLE 2020 - Google Menjawab #2
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Wow Ternyata Ini SEO GOOGLE 2020 – Google Menjawab #2



dalam acara google webmaster conference di jakarta membahasa seputar SEO terbaru dan terupdate..disini para blogger menanyakan seputar SEO yang selama ini di terapkan apakah sudah benar .. yuk simak video part2 ini.

Video Part 1 https://youtu.be/diIKF8QZjfI
______________________________________________
Hallo teman teman semua terimakasih sudah berkunjung di channel Ziky Tri Maulana janganlupa klik Subscribe dan tombol lonceng nya juga ya guys agar jika ada video update terbaru, kalian di kasih notifikasi sama youtube.

ASK FM https://ask.fm/ZikyALBATAWI
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Google Bans Ads for Government Documents & Services
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Google Bans Ads for Government Documents & Services


Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for a permit, or heading to the airport to apply for TSA Precheck. And as the general public embraces technology faster than the government, it’s no surprise that more people have been turning to Google and online services to help take this errand off their plate.

traffic graph

Many companies are happy to manage these applications for government documents on behalf of their customers and may even advertise their services on Google. However, Google announced that starting May 26, 2020, Google will no longer allow ads for documents and/or services that can be obtained directly from a government or a delegated provider.

Included in this new policy, Google announced it would not allow ads promoting the acquisition, renewal, replacement, or retrieval of government documents, including:

  • Passports and other forms of national ID
  • Visas and Electronic Travel Authorizations (ETAs)
  • Driver’s licenses
  • Hunting and fishing licenses
  • Gun licenses and registration
  • Proof of permanent residency
  • Proof of immigration status/registration
  • Birth, death, and marriage certificates
  • Military records

Additionally, Google’s new policy prohibits ads for services in assisting people to:

  • Apply for government benefits.
  • Change their official name or address.
  • Claim or pay money to a local government organization.

Non-egregious violations of this policy may cause their ads to be disapproved. Repeated violations will lead in account suspension.

Why is Google making this change?

Many of these companies acted as middlemen between the government and the public and many found the opportunity to make a profit off confusing government processes to get these documents and services. Google had hoped to prevent advertisers from abusing this by prohibiting the sale of free items.

Google's free items policy

However, if a service can promise (or say they promise) faster turnaround time than the government, or handle audits, or shipping—is that the same service as the government’s? What if the government changes $110 for a new passport—can this policy on free items prevent an advertiser for charging $250 for processing the application? Many of these advertisers lived in an uncomfortable gray area and would often ruffle feathers with Google policies. This new policy removes much of the previously gray area, even if it’s more restrictive than Google’s earlier approach.

What’s not affected by this new policy?

Professional services and consultants that help people qualify for these services will not experience any changes, including:

  • Legal services
  • Immigration lawyers and consultants
  • Travel agents
  • Tax preparation services
  • Driving classes and education

The goal of Google’s new ad policy is to prevent advertisers from charging for documents or services that a searcher could readily get directly from the government, not impact services like these.



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Google temporarily disables local reviews
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Google temporarily disables local reviews







Google temporarily disables local reviews – Search Engine Land



















































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Advanced Google My Business Maps 2020 BOOST Your Local SEO | Brock Misner
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Advanced Google My Business Maps 2020 BOOST Your Local SEO | Brock Misner



Do you want to DOMINATE your business in your local area? Stop your competitors from stealing your customers! We can implement this strategy and much more! Schedule a call or email me directly below:
https://calendly.com/marketing-divine/free-marketing-seo-consultation
[email protected]

This is a tutorial on how to create Google My Business My Maps that will drastically impact your local SEO, as well as boost your rankings with your GMB. Google my business is one of your best assets as a business owner. GMB drives web traffic, calls, and driving directions to your place of business.
What Is Google Maps Marketing?
In a nutshell, Google Maps marketing is the process of using Google Maps’ functionality to make your business easier to find. Although this can be very useful (and expected) for large companies, it’s even more indispensable for smaller businesses. However, Google Maps marketing isn’t just about visibility – it’s about positioning, and not just that of your store. If used correctly (and strategically), Google Maps can play an important part in your digital marketing strategy.

What’s the Point of Google Maps Marketing?
The ultimate objective of Google Maps marketing is to achieve as high a placement as possible in the local business results listings on the Google Maps results on relevant Google search engine results pages. Let’s take a look at what this means.

Proximity Based Google Maps Results
The first type of Google Maps listing is that based on your physical location. With mobile search volume increasing, this type of search (and Google Maps result) is becoming much more common. If you’ve ever performed a search for a specific type of business from your mobile device, you’ll almost undoubtedly have come across a google my business listing.

Join the BEST Facebook Group for Digital Marketing here:
https://facebook.com/groups/MarketingDivine

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How to Query the Google Search Console API
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How to Query the Google Search Console API


If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations.

In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%.

Google Search Console limitations

While GSC has a number of sections, we’ll be focusing on the “Performance” report. From the GSC dashboard, there are two ways you can access this report:

Once inside the “Performance” report, data for queries and pages can be accessed:

This reveals one of the issues with GSC: Query and page data is separated.

In other words, if I want to see the queries a specific page is ranking for, I have to first click “Pages,” select the page, and then click “back” to “Queries.” It’s a very cumbersome experience.

The other (two-part) issue is with exporting:

  • Performance data for queries and pages must be exported separately.
  • Exports are limited to 1,000 rows.

We’ll look to solve these issues by utilizing the GSC API.

What is the Google Search Console API?

Now we know the GSC user interface does have limitations: Connecting query data with page data is tricky, and exports are limited.

If the GSC UI represents the factory default, the GSC API represents our custom settings. It takes a bit more effort, but gives us more control and opens up more possibilities (at least in the realm of query and page data).

The GSC API is a way for us to connect to the data within our account, make more customized requests, and get more customized output. We can even bypass those factory default settings like exports limited to 1,000 rows, for instance.

Why use it?

Remember how I said earlier that query and page data is separated in the “vanilla” GSC UI? Well, with the API, we can connect query data with the page that query ranks for, so no more clicking back and forth and waiting for things to load.

Additionally, we saw that exports are limited to 1,000 rows. With the API, we can request up to 5,000 rows, an increase of 400%!

So let’s hook in, make our request, and get back a more robust and meaningful data set.

Setup

Log in to the appropriate GSC account on this page (upper right corner). For instance, if my website is example.com and I can view that Search Console account under [email protected], that’s the account I’ll sign into.

Enter the URL of the appropriate GSC account:

Set up your request:

  1. Set startDate. This should be formatted as: YYYY-MM-DD.
  2. Set endDate.
  3. Set dimensions. A dimension can be:
      • query
      • page
      • device
      • and/or country
  4. Set filters (optional). A filter must include:
      • dimension (a dimension can be: query, page, device, or country)
      • operator (an operator can be: contains, notContains, equals, notEquals)
      • expression (an expression can be any value associated with the dimensions)
    1. Set the rowLimit. With the GSC API, you can request up to 5,000!
    2. The page shared in step one makes all of this setup pretty easy, but it can be tedious and even confusing for some. I’ve done all the fussing for you and have created JSON you can edit quickly and easily to get the API return you’d like.

      Unfiltered request

      The following request will be unfiltered. We’ll set our preferred dates, dimensions, and a row limit, and then make our request.

      The order in which you place your dimensions is the order in which they’ll be returned.

      The API will return data for desktop, mobile, and tablet, separated out. The numbers you see in the GSC user interface — clicks, for instance — are an aggregate of all three (unless you apply device filtering).

      Remember, your dimensions can also include “country” if you’d like.

      {

      “startDate”: “2019-11-01”,

      “endDate”: “2020-01-31”,

      “dimensions”:

      [

      “query”,

      “page”,

      “device”

      ],

      “rowLimit”: 3000

      }

      Filtered request

      This version of our request will include filters in order to be more specific about what is returned.

      Filters are stated as dimension/operator/expression. Here are some examples to show what’s possible:

      • query contains go fish digital
      • page equals https://gofishdigital.com/
      • device notContains tablet

      It looks like you can only apply one filter per dimension, just like in the normal GSC user interface, but if you know differently, let us know in the comments!

      {

      “startDate”: “2019-11-01”,

      “endDate”: “2020-01-31”,

      “dimensions”:

      [

      “query”,

      “page”,

      “device”

      ],

      “dimensionFilterGroups”:

      [

      {

      “filters”:

      [

      {

      “dimension”: “device”,

      “operator”: “notContains”,

      “expression”: “tablet”

      }

      ]

      }

      ],

      “rowLimit”: 3000

      }

      Choose a template, unfiltered or filtered, and fill in your custom values (anything after a colon should be updated as your own value, unless you like my presets).

      Execute the request

      So there you have it! Two request templates for you to choose from and edit to your liking. Now it’s time to make the request. Click into the “Request body”, select all, and paste in your custom JSON:

      This is where you could manually set up your request keys and values, but as I stated earlier, this can be tedious and a little confusing, so I’ve done that work for you.

      Scroll down and click “Execute.” You may be prompted to sign-in here as well.

      If everything was entered correctly and the request could be satisfied, the API will return your data. If you get an error, audit your request first, then any other steps and inputs if necessary.

      Click into the box in the lower right (this is the response from the API), select all, and copy the information.

      Convert from JSON to CSV

      Excel or Sheets will be a much better way to work with the data, so let’s convert our JSON output to CSV.

      Use a converter like this one and paste in your JSON output. You can now export a CSV. Update your column headers as desired.

      Query your own data

      Most SEOs are pretty comfortable in Excel, so you can now query your request output any way you’d like.

      One of the most common tasks performed is looking for data associated with a specific set of pages. This is done by adding a sheet with your page set and using VLOOKUP to indicate a match.

      The API output being in a spreadsheet also allows for the most common actions in Excel like sorting, filtering, and chart creation.

      Get more out of Google Search Console

      GSC offers important data for SEOs, and the GSC API output offers not only more of that data, but in a format that is far less cumbersome and more cohesive.

      Today, we overcame two obstacles we often face in the standard GSC user interface: the query/page connection and limited exports. My hope is that utilizing the Google Search Console API will take your analyses and insights to the next level.

      While my JSON templates will cover the most common scenarios in terms of what you’ll be interested in requesting, Google does offer documentation that covers a bit more ground if you’re interested.

      Do you have another way of using the GSC API? Is there another API you commonly use as an SEO? Let me know in the comments!



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A Beginner’s Guide to Ranking in Google Maps
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A Beginner’s Guide to Ranking in Google Maps


For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

This begs the question: “What’s the best way to catch the attention of local searchers on Google?” 

The answer: through Google Maps marketing.

What is Google Maps marketing?

Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility.

When you search a query on Google that has local intent, you often see something like this:

Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs.

Why is marketing important for Google Maps?

The reason every local business should care about ranking in Google Maps is simple: potential brand visibility.

It’s no surprise that Google is by far the most popular search engine. But what about Google Maps specifically?

One study found that nearly 70% of smartphone users say they use Google Maps most frequently. On top of that, out of the 3.5 billion searches that happen on Google each day, more and more are considered to have local intent. According to Google, 83% of U.S. people who visited a store said they used online search before going in.

Thus, any business that is serious about getting found in this day and age needs to utilize the power behind Google Maps marketing. This is why we at Ratynski Digital focus much of our local SEO time on getting our clients to rank both in Google Maps AND organic search results.

Before you can rank in Google Maps, make sure you have first set up and optimized your Google My Business profile.

What is Google My Business?

Google My Business (GMB) is a free platform provided by Google where local businesses can create a profile that is displayed across a variety of Google products.

In order to qualify for a GMB profile you must make in-person contact with your customers during your stated business hours. This may mean that you have a brick-and-mortar location where customers come to see you, or perhaps you travel to see your customers.

A GMB profile can display a variety of information about your business such as:

  • Business name
  • Business description
  • Reviews
  • Phone number
  • Address
  • Website
  • Business category or industry
  • Locations that you serve
  • Business hours
  • Products and services
  • Photos

And much more depending on your industry!

The purpose of creating a Google My Business profile for your brand is to increase your rankings, traffic, and revenue.

How to set up Google My Business

Step 1: Head over to the GMB Page.

  • Click on the blue button that says “Manage now” (be sure you are signed into your Google account).

Step 2: Create the listing and name your business profile.

  • Name your new listing and start adding all of your important business information. 
  • It’s important to note that before you create your GMB profile, you should familiarize yourself with Google’s guidelines. And please, don’t create GMB spam. Not only will creating fake or spammy listings offer a horrible user experience for your potential customers, but it also puts you at risk for penalties and suspensions.

Step 3: Add as much relevant information about your business as possible.

  • Remember all those different types of information I mentioned above? This is when you get to add those to your profile. Take advantage of this free platform and try to include as much relevant information as you can. Keep in mind, you will want to avoid adding GMB categories that are NOT relevant to your business. You should also work to keep all of your Google My Business contact information accurate, and make sure that it matches your website.

Step 4: Verify your profile.

  • If this is a brand new account, you will need to verify the physical address with a postcard that will be sent via mail by Google.
  • If you are claiming a listing that already exists on Google Maps but is not verified, you may be able to verify the profile via email or phone.

Step 5: Pop the champagne — you did it! Easy peasy.

Now that we are all set up, let’s dive into Google Maps SEO.

Top Google Maps ranking factors

It’s important to have a firm understanding of Google Maps ranking factors before you can expect to see high-ranking results. Once you understand how it works, Google Maps marketing becomes as easy as operating your 7-year-old’s Easy Bake Oven.

Okay, maybe not that easy, but everything will be much more clear. For a deep dive, I recommend checking out Moz’s 2018 local ranking factors study, but I’ll cover the top factors here.

In a nutshell, there are eight ranking factors that contribute to ranking in Google Maps and the local pack:

  1. Google My Business signals
  2. Link signals
  3. Review signals
  4. On-page signals
  5. Citation signals
  6. Behavioral signals
  7. Personalization
  8. Social signals

It’s important to keep in mind that the local algorithm works differently than Google’s organic search algorithm. SEO queen Joy Hawkins does a beautiful job explaining these algorithm differences in-depth in this Whiteboard Friday.

Google’s local algorithm analyzes all of the signals listed above and ranks listings based on the following three areas:

  • Proximity: How close is the business to the searcher?
  • Prominence: How popular or authoritative is the business in the area?
  • Relevance: How closely does the listing match the searcher’s query?

Now that you have a handle on how the local algorithm works and its many ranking factors, let’s talk about specific ways to optimize your GMB profile to improve your ranking in Google Maps.

How to optimize for Google Maps

To kickoff your optimizations, double check that ALL of your business information is filled out in full and 100% accurate. This includes adding the many services that you might offer as well as descriptions of those services.

Sherri Bonelli wrote a comprehensive post on optimizing the information on your GMB listing. She did a great job covering that topic, so I am going to focus instead on three more factors that will make the biggest impact in the shortest amount of time:

1. Get more online reviews

Reviews continue to be one of the most important components for ranking in Google Maps, but the benefit of building more reviews is not purely for the purpose of SEO (not by a long shot).

Reviews offer a much better customer experience. They help to build up social proof, manage customer expectations, and they can sell your product or service before you even get in touch with your customer.

With 82% of consumers reading online reviews for local businesses, every business owner needs to understand the importance and power of reviews.

Google understands the customer’s desire to read reviews before they visit a store or trust a brand. They have heavily factored reviews into the local algorithm because of this (reviews from both Google and third parties).

Keep in mind that the “review factor” is not simply a measurement of who has the most reviews. That is certainly a piece of the puzzle, but Google also takes into consideration many other aspects like:

  • Whether a review has text along with the star rating or not.
  • The words chosen to write the review.
  • The overall star rating given to the business.
  • The consistency of reviews.
  • Overall review sentiment.

Business owners must regularly train themselves (and their team) to ask their customers for reviews. It’s important to set up systems and processes to make review generation a regular occurrence.

I also recommend setting up a process or purchasing a service that helps with review management. For example, Moz Local offers the ability to monitor the flow of reviews as well as comment and reply to those reviews as they come in (all in one cohesive dashboard). Always reply to your reviews!

Pro Tip: Don’t ask for a review too early. Too many businesses ask for a review for a product or service before their customer has had the opportunity to fully experience it (and actually benefit from it). Only after they have had the chance to solve their problem with your product or service should you ask for a review.

2. Build local links

Links are still one of the largest ranking factors in Google’s algorithm (both in organic ranking and in Google Maps). In fact, building local links is especially important if you want to rank in Google Maps.

It’s true that any link that isn’t marked as nofollow will pass “authority”, which will likely help with rankings. However, local links are especially important because they have a much higher probability of driving actual business.

One of the best ways to start building local links is to utilize your local relationships around town. Think about other businesses that you work closely with, organizations that you support, or even companies that might qualify as a “shoulder niche”.

For the highest success rate, start with businesses that you already have a relationship with or know well. You could offer to write or record a testimonial in exchange for a link, or perhaps you could co-create a piece of content that benefits both of your audiences.

Here’s exactly how to do it:
  1. Create a list of niches that offer services that compliment (but don’t compete) with your business.
  2. Consider how you might be able to incorporate these other companies into your content outreach.

For example, a carpet cleaning business may decide to create a really helpful piece of content about cost-effective ways to increase a home’s value in a specific market. They might include advice about landscaping, painting, and of course, carpet cleaning. Before writing the content, they could reach out to a few local painting, landscaping, or home service businesses in the area and ask if those businesses would be willing to collaborate on the content and perhaps add a link to their resource pages.

This process can also work even if you don’t have an existing relationship with the business currently. Here’s a basic outreach template you can use: 

Hello [NAME],

My name is [YOUR NAME] from [BUSINESS]. We are actually business neighbors in a way, as we are located not too far from you in [CITY]. I often pass by [THEIR BUSINESS] on my way to [LOCAL LANDMARK/DESTINATION].

I thought it was finally time to reach out and say hello, and let you know that if there’s ever anything you or your team need, please let us know.

Also, I am working on writing an article about [INSERT BLOG TOPIC HERE]. Since our businesses both serve a similar audience and compliment each other nicely, I was wondering if you’d like to be featured in the article?

I am going to include a section about [TOPIC ABOUT THEIR INDUSTRY], and would like to use a sentence or two with your advice coming from the [THEIR INDUSTRY]. It might even make a great addition to the resource page on your website. Please let me know if this is something you’d be interested in.

Either way, thanks for your time, and great to meet you!

[YOUR NAME]

Pro Tip: If you are working to build links on a budget, it may help to get approval for the link before you invest the time and resources in content collaborations.

3. Fight off GMB spam in the map

This final optimization is less of an “optimization” and more of a tactic. This tactic is powerful because unlike most GMB optimizations, the goal is not to do something better than your competition, it’s to remove the competitors that are trying to cheat their way to higher rankings. 

Just how powerful is this approach? Very.

Let’s take a look at this Google Maps SERP as an example:

At first glance, all of these listings seem legitimate. However, after about two minutes of investigating you can quickly discern that a few are fake. One of them doesn’t have a website and links to Nerdwallet, some are using fake reviews, and some are even using fake addresses (one is using the DMV’s address).

Now imagine you are DCAP Insurance (a real company) and you are trying to rank higher in Google Maps. If you successfully remove the top four spam listings, you have now jumped to the #1 position without making any additional optimizations.

Starting to see the logic behind this approach?

Unfortunately, Google Maps still has quite a bit of spam throughout its ecosystem. In fact, out of the top 20 spots in the example above, I was able to find seven fake listings and three more that were extremely questionable. This approach can work whether a listing is using an improper business name, keyword stuffing, or is a fake location entirely.

How to remove or edit Google My Business spam

Create a detailed record of each GMB listing you find and what edits are necessary. This will help later on if the changes keep getting reverted back.

Next, head over to Google Maps, find the listing, and click on “Suggest an Edit”.

Depending on the issue at hand you can either select:

  • “Change name or other details”
  • “Remove this place”

If you’re trying to remove keyword stuffing from a listing’s business name, you simply select “change name or other details” and make the necessary edits.

If you’re dealing with spam of some sort, you will need to select “Remove this place” and then select the exact issue from the drop-down list.

When suggesting an edit doesn’t get the job done

Unfortunately, submitting an edit about spam doesn’t always cut it. When this happens the best way to handle these spam listings is to use Google’s Business Redressal Complaint Form.

When using the redressal form, you’ll need to provide evidence before the required action takes place. For more information, be sure to check out this helpful resource.

Google Maps SEO checklist

At this point, you likely understand the importance of filling out your Google My Business profile to completion. But that’s not all it takes to rank in Google Maps — ranking requires comprehensive optimizations on a variety of levels and there is often not just one magic thing.

To help you cover all your bases, I created this Google Maps SEO Checklist that will help you pinpoint specific areas for improvement.

Tracking results and GMB analytics

Tracking your results is crucial in every aspect of SEO and online marketing, and Google My Business is no different. Most of your profile analytics will be found in your Google My Business account.

You can find this information by logging into your account and selecting “insights” on the far left side. Here is an example of what that looks like for Roadside Dental Marketing’s Google My Business account.

From there, you should be able to see things like:

  • Which specific search queries triggered your listing.
  • How often your listing appeared in Google search.
  • How often your listing appeared in Google Maps.
  • What kind of customer actions were taken (e.g. visiting your website, requesting directions, phone calls).
  • Where customers are requesting business information from.
  • Which days of the you week get the most calls.
  • How many photos have been viewed, and how that number compares to your competition.

The one thing that GMB analytics does NOT offer is any sort of rank tracking. Thankfully, the brilliant people at Moz are working on Local Market Analytics (beta). LMA not only offers rank tracking on a local level, but it also contains a plethora of competitor information within a target market.

Conclusion

While covering the GMB basics is fine and dandy, comprehensive optimizations coupled with making ongoing improvements is what truly separates the wheat from the chaff. Regularly test different optimizations within your industry and market and closely monitor your results. If you’re ever in doubt, do whatever is in the best interest of your customer. They must always come first.

By investing in Google Maps marketing, you’ll be able to drive local leads to your business on a consistent basis. If you find yourself with any questions, let me know in the comments below or on Twitter and I will happily answer them!



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Popular design news of the week: March 9, 2020 – March 15, 2020
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Popular design news of the week: March 9, 2020 – March 15, 2020


Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

 

51 CSS Background Patterns

 

The Worst Fonts Everyone Keeps Using

 

9 Ways Which Website Layouts Have Evolved

 

33 Examples of Highly Effective SaaS Website Designs

 

Website Redesign: Re-thinking Dark Mode

 

Setting Height and Width on Images is Important Again

 

Do Whatever You Can’t Stop Thinking About

 

Insanely Fast Redesign Exercises

 

9 Things that will Help You Become a Better UX/UI Designer

 

How I Made a 3D Game in Only 2KB of Javascript

 

Why Dark Mode Web Designs are Gaining Popularity?

 

Five Tips to Write More Accessible HTML

 

14 Best Adobe Font Pairings for Websites

 

5 Principles of Visual Design in UX

 

How to Find your Most Creative Time of Day, and Make it Count

 

Google Open Source Code Search

 

7 Steps to Creating a Spectacular UX Case Study

 

Two Steps Forward, One Step Back

 

Brand Discovery: 10 Key Questions to Ask Clients Before You Start Designing

 

15 Free High-Resolution Illustrator Brush Packs

 

Basics Behind Color Theory for Web Designers

 

Creative Packaging Designs

 

CSS Mondrian

 

The Psychology of Color and Emotional Design

 

Breaking Down Persuasive Design Principles

 

Want more? No problem! Keep track of top design news from around the web with Webdesigner News.



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5 Simple Google Analytics Reports for Your Clients [Templates] — Web Design Tools and Resources


Integrating Google Analytics with your clients’ websites is something you should aim to do on every build you complete. Not only will it help them track the success of their online businesses, but it will also give you the opportunity to lengthen your professional relationship with them by offering analytic reporting and optimization services.

However, some of your clients will be completely unfamiliar with Google Analytics, and opening their dashboard without direction could leave them feeling intimidated. Luckily, you can help solve this problem by setting up some simple, custom reports when you hand over their store. That way, even your least analytical client can get a quick snapshot of what’s working and what isn’t in regards to their online business—without having to be a Google Analytics pro.

Below are five simple Google Analytics reports that will help give your clients extra insight into their online businesses and will take you mere seconds to set up.

Note: Before using these reports, please follow the instructions for installing Enhanced Ecommerce Reports, which will enable ecommerce tracking on your client’s store. All reports have been pre-generated and can be imported into your client’s Google Analytics dashboard by clicking the hyperlinked report. Just make sure you are logged into their account before clicking. If you’re looking for a full Google analytics reports tutorial, check out this Google Analytics Academy course.

1. Customer Acquisition report

google analytics report: customer acquisition

The Customer Acquisition report offers a simple but crucial perspective for any online business. This report will show your clients how their customers are landing on-site and what channels are contributing the most revenue to their business. Ecommerce data for each acquisition channel is broken down to total revenue, average order value, and conversion rate. That way, they can identify what specific channels they should increase (or decrease) their marketing efforts on.

Download the report

2. Organic Traffic Landing Page report

google analytics reporting: organic traffic landing page

Most ecommerce owners will, at the very least, implement a fundamental search engine optimization strategy with the goal of boosting organic traffic to their store. In an attempt to control the abuse of search optimization on all websites, Google does not share the organic keywords used to arrive at your website—instead you see the dreaded [not set].

You might also like: How to Use Google Analytics to Improve Your Web Design Projects.

The Organic Traffic Landing Page report tries to circumvent this barrier by allowing you to see your top performing landing pages for organic traffic, which is essential to fine tune your client’s content marketing funnel. Not only does this report filter your traffic by organic session landing pages, but it will also allow you to see a snapshot of your most profitable landing pages for organically-sourced visitors. By using landing pages within Google Analytics reports as your primary dimension, you’re able to make a manual assessment of what content or keywords could be driving your organic traffic, as well as what pages could use some extra SEO love.

If you want the full picture of your client’s SEO efforts, couple this report with an SEO-specific tool like SEMrush or Moz. You can also read our article on crafting high-converting web copy.

Download the report

3. Email Assessment report

google analytics reports: email assessment

If your client plans to use email marketing to drive return traffic to their store, the Email Assessment report will help them understand the role their campaigns play in sales. By understanding which campaigns lead to the greatest amount of transactions or revenue, your client has additional data—aside from open and click-through rates—to optimize their email marketing efforts.

For the “Email Campaign Assessment” tab of this report to function properly, your client needs to ensure they are using UTMs for their email marketing campaigns.

Download the report

You might also like: How to Choose the Right A/B Testing Strategy for Your Clients.

4. Device Comparison report

google analytics reporting: device comparison

The way people shop online is changing. In fact, it was shown that 73% of consumers use more than one channel during their shopping journey. Mobile users behave differently than desktop users—they will arrive on your client’s site through unique channels and will interact with the site in unique ways. Because of this, it’s important that you help set up your clients for success from the get-go.

The Device Comparison report includes two views that allow your clients to better understand the differences between their mobile and desktop customers. They’ll understand how user behavior differs based on device, as well as what acquisition sources are driving the most profitable customers based on device.

Download the report

5. Time of Day/Day of Week Transaction report

google analytics reports: time of day day of week

The Time of Day/Day of Week Transaction report offers your clients a detailed view of their past week of sales. The report helps identify which hours of the day, days of the week, and combination of both lead to their highest levels of sales.

What’s great about this report is that it will allow your client to isolate particular days or hours that are performing poorly in terms of revenue. This information presents an opportunity for them to run special marketing promotions during these periods to increase traffic, as well as sales.

Download the report

Bonus: Conversion Funnel Visualization report

google analytics reporting: conversion funnel visualization

While this isn’t a custom report in Google Analytics, it will probably be your client’s most valuable report in their data arsenal. The Conversion Funnel Visualization report comes standard in Google Analytics, and will help your client understand the effectiveness of their checkout funnel. It will allow them to see where potential customers are dropping off in the checkout flow, which can be used to drive optimization efforts, such as with setting up split-tests to increase store revenue.

Before you can access any conversion funnel data, you’ll need to set up a funnel in your client’s Analytics account. Here’s how to do it:

  1. Once you’re signed into their Google Analytics account, click Admin in the top navigation bar.
  2. Make sure you’ve selected the right View in the right-most column and click on Goals. Select + New Goal.
  3. Name your goal (Checkout works) and select Destination URL as your goal type. Press Continuegoogle analytics reports: goal description
  4. Enter your post-checkout page as your destination (normally, this is your payment confirmed or thank you page). Turn on the Funnel option and enter the page extensions for each step of your checkout funnel in order.
  5. google analytics reporting: goal details
  6. Save your goal, and voila! Start tracking the effectiveness of your checkout flow.

Once your conversion funnel is set up, you can access the report in the left navigation bar under ConversionsGoalsFunnel Visualization.

You might also like: Why Every Shopify Store Needs a Marketing and Sales Funnel.

Help your clients with their Google Analytics reports

Custom Google Analytics reports are one of the most powerful tools in Analytics. The reports shared above are simple versions that will help get your clients started with ecommerce analytics. Feel free to alter them as you see fit to meet your clients’ specific needs. And while you’re at it, consider offering web analysis as an add-on service for your web design projects.

What other analytics reports do you and your clients find useful? Let us know in the comments below.



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