A short digital marketing ‘explainer’ from digital marketing consultancy brand I Know Digital.
There are a number of different opinions on what do when starting off in digital marketing – but my advice is simple. Get a plan, get a strategy, then start to cover the individual elements of SEO, Social Media, PPC, Content Marketing and so on…
Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.
Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix. See our upcoming courses here: https://prod.school/2QmH7Lk
In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data Analytics, Coding, Digital Marketing, UX Design and Product Leadership. Click here to see what we have coming up: https://prod.school/2LXBwpd
Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.
Have you ever noticed that when you go into a supermarket, the milk, bread, and eggs are in different places? It’s because your average shopper goes to every one of these in a visit and will pick up other things along the way. But how did they know? Whether it was looking at footfall or analyzing shopping receipts, it all boils down to data.
Speak to a certified Google Analytics specialist for deeper insights on your website visitors: www.webmarketeruk.com
What can you learn from Nike’s marketing? Excited look inside one of the best marketing campaign examples out there? Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Nike. In this business teardown video, Eric Siu shares his insight into Nike’s website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Nike team to provide a marketing plan example for those of you watching at home.
In this show, we are looking at digital marketing examples from an SEO, Content Marketing, CRO and general marketing perspective to help you learn how to grow a business and how you can start leveling up your marketing plan.
If you’re a fan of shows like “How They Built This” or other startup channels, this video will give you an understanding of what the company is doing from a marketing perspective. You’ll also get a glimpse into some of the tools that Eric Siu uses to evaluate a business model. Finally we’ll take a peek into Nike’s advertising campaigns and score them overall.
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What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below.
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Want to learn how to hack user perception to make websites and apps feel faster? Google Senior UX designer Mustafa Kurtuldu shares reseach on how to to increase perceived performance, and gives UX examples and technical tricks to improve the speed of your site, at Awwwards Conference Amsterdam.
“There’s an issue in Silicon Valley and I think the technology industry as a whole, we think adding features increases value, while adding features actually decreases the experience and the focus.”
Introduction to Search Engine Marketing (SEM) covers the following topics:
1) What is Search Engine Marketing?
2) Major Search Engines
3) Major players in SEM
4) Introduction to Google Ads & Bing Ads
5) Different Types of Google Ads
6) Categorization of Different Google Ads
7) Push Vs Pull Strategy in Google Ads
8) Bidding Methodology in Google Ads types
This video covers the Basics of Search Engine Marketing along with few very important concepts that every digital Marketing professional should follow.
You will find this video very helpful for understanding the core concepts of Google Ads.
In the next video I would be moving ahead from here and showcasing you how to create a Google Ads Account and concepts of Google Search Ads, Hierarchy of Google Ads in Detail, Concepts of AdGroup, Keyword Research etc.
Please subscribe to my channel for further videos, my next video would be Introduction To Google Ads/ Google Adwords.
Google My Business SEO | Dominate Google Maps and Rank #1 (Local SEO 2020)
Google my business is one of the most powerful free marketing tools that local businesses can leverage in order to increase leads and sales.
Today we talk about the step by step process of Google My Business SEO and how you can dominate Google Maps and Rank #1 on Google. Local SEO is an important process to drive more local exposure on Google search and Google Maps.
Below are the 7 steps that we follow:
►Step 1: Signup/login to Google My Business. 01:05
►Step 2: Update and Optimize Information. 02:16
►Step 3: Google My Business Reviews. 05:58
►Step 4: Adding Photos and Videos (Geotagging). 07:02
►Step 5: Adding and optimizing posts. 10:40
►Step 6: On-Page SEO. 12:21
►Step 7: Off-Page SEO. 15:58
This process will help your local business and Google My Business rank in the triple pack or map pack listings on Google Maps. Be consistent with updating your business information and Google My Business posts. Over time this will push your listing to rank high on Google Maps.
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Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list here): https://mailchi.mp/71ac3fcdbfdf/stewart-gauld
Google Analytics Tutorial 2020 – Difference Between Digital Analytics, Web Analytics and Google Analytics Lesson – 4. Here in this video, Mr. Prashanth will be teaching you about What is Digital Analytics & Web Analytics and Google Analytics and Some of the other analytics tools to implement them.
Make Marketer – India’s First 100% Real-Time Digital Marketing Bootcamp. We aim to teach the actual digital marketing skills that make you a real digital marketer. You don’t become a digital marketing expert just by attending an institute and learn the basics. You must implement advanced eCommerce strategies by working live on a big eCommerce website.
Make Marketer is also a Badged Google Partner Agency managing an ad spend of over USD 200,000 each year.