seo used by agencies
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SEO Channels to optimise, its not just Google

People don’t just search on Google anymore. The number of SEO channels you should be thinking about optimising for has exploded in recent years. New potential traffic drivers are being created and launched every day.

Yes, a very large chunk of your traffic will be coming from Google, but it also could be coming from YouTube, Pinterest, blogs, Siri and more. In some countries Google is not the primary search tool, for example Yandex in Russia.

Some people would argue that the second biggest search engine is Amazon. From a retail point of view its hard to argue against that.

Each of the SEO channels have different algorithms and different considerations for you in terms of optimising for them. However, there is one common theme, which are KEYWORDS. Some form of phrase, sentence, combination of words will be input by the user as a query. For whichever channel you want your content to be found on, you need to enter relevant keywords in the main body of the post, update, share etc.

There are tons of tools available to give you keyword ideas. Many are focussed on researching keywords for Google but it does not mean you cannot use those keyword ideas for optimising your content for Facebook or YouTube or an Amazon comment.

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The key is that people are discovering content from a plethora of channels. You need to put yourself in the shoes of your users and audience and try and figure out where they will search and what they will search for. Then seed the content updates on whichever channel with what they are searching for i.e. lace with relevant keywords in the right places. Below are some of the channels you can consider to optimise but really you need to make your own SEO channels version of the diagram below.

SEO Channels

Use the chart as framework for your product or services personalised SEO framework / roadmap.

One final note, is that its potentially a lot of work for one resource to optimise for ALL the above channels. You will need to use a partner or if budget is tight then automations to lighten the workload!

Have a look at this report about some of the main SEO platforms and tools that could help you on your journey.

Google Tools for Growth Hacking
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A Growth Hacker’s Guide to Google

‘Google it’ has become the catchphrase of my generation. When you forget what a word means, when you’ve found a gap in your general knowledge or even when you want to see what your house looks like from street view, ‘ Google it.’ The site is used for 100 billion searches every month and from a marketers perspective this couldn’t really get more exciting. If your webpage reaches the top of the results for even a fraction of these searches, your prospects are looking good.Google Tools for Digital Marketers

But when you start thinking about digital Marketing, Google has much more to offer than its search engine. With 90% of its revenue credited to advertising it’s no surprise that there is a galaxy of Google products ready to help your business grow.

Here are my top ten:

  1. Youtube: The second largest search engine after guess who? No surprises there, google. I’m embarrassed to say I didn’t realise that YouTube was owned by the company, however with 1 billion different users every month this is definitely an area to expand into. Promoting, creating, and sharing videos whether to showcase your products or to simply give tutorials adds diversity to your marketing strategy.
  2. Google Analytics: This was one of the first pieces of software I was shown as a marketer and is used by around 50% of websites. It will give you the data you need to ensure you’re going in the right direction: bounce rate, page views, metrics, etc. From this you can pinpoint which areas are in need of improvement and begin to move forward.
  3. Google Adwords: Despite the potential of getting a tad costly ppc is a great way to boost growth. Create adverts with keywords corresponding to your business, these will show up in search results and you’ll pay depending on how many people click on your advert.
  4. Google My Business: By signing up you’ll make it as easy as possible for customers to find you. This tool puts you and your business details on the map increasing your visibility.
  5. Google Drive: This is more for behind the scenes but remaining organized is essential to a growing business. With the drive anyone of your choice can access your files from any device without jeopardizing the security of the site.
  6. Google Trends: By finding out what people are searching for at the moment you can create a foundation for the content of your webpages and build a larger audience. When used effectively you’ll be able to search for and harness emerging trends and whether you’ve chosen the right keywords across your site.
  7. Google Alerts: Keeping updated with the topics that interest you and equivalently those that attract your readers is vital for a contemporary website. Google will send email notifications when new information has been found; this is great for new blog-posts.
  8. Google Calendar: Scheduling is key to your marketing strategy. Logging when and what you are going to post will keep you organized and up to date with any progress.
  9. Google FeedBurner: This tool gives your visitors the opportunity to subscribe to any updates you make; usually on a blog. Through doing this you can maintain a loyalty among your user base and hopefully entice some new customers.
  10. Google Webmaster: By signing up you’ll be able to analyse how your visitors are finding the site. From this you can adjust your SEO techniques so that you appear in the way you want.

Learning how to work Google and its galaxy of products is central to enhancing your SEO techniques. With 65% of the global search engine market, it hosts a world of opportunities for digital marketers; the list above as only a fraction of these. So go ahead and ‘Google it’.

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Growth Tip 008- #Optimise your website – gtmetrix.com

Growth Tip 008- #Optimise your website – gtmetrix.com

GTmetrix is a free tool that analyzes your page’s speed performance. Using Page Speed and YSlow, GTmetrix generates scores for your pages and offers you solutions to optimise your website.

GTmetrix can help you develop a faster, more efficient, and all-around improved website experience for your users.

Your users will only thank you for it !! Speed matters…

Studies show that users leave a website if it hasn’t loaded in 4 seconds; keep your users happy and engaged by providing a fast performing website.

GTmetrix uses Google Page Speed and Yahoo! YSlow to grade your website’s performance and provides  recommendations to fix these issues

Just a few features GTmetrix offers.

*GTmetrix API offers developers an easy way to utilize GTmetrix’s performance testing service. Using the GTmetrix API, you can integrate performance testing into your development environment or into your application.

*Optimize your WordPress installation Website

*Optimize your Magento installation Website

*You’re also able to schedule automatic image optimization to ensure your site always delivers optimized files.

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#Growth #Hacking Tip 005 – Use Google Analytics

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#Growth #Hacking Tip 005 – Use Google Analytics

If you are a small,medium or even a large business. It is imperative your harness the power of Google Analytics .Learn powerful info about your vistors,behaviour ,traffic source,most popular pages ,bounce rates & loads of more valuable data. Best part it’s free to use.