Linkedin marketing lead generation strategy in 2020

Linkedin marketing lead generation strategy in 2020

What are LinkedIn Advertising Services?

Exemplary Marketing offers LinkedIn marketing services, which include account management and monitoring, content creation, audience expansion, and regular reporting. We will help your company leverage your LinkedIn presence so that it’s not just a platform for making business connections, but an effective venue for growing and advertising your business with impressive results.

LinkedIn Marketing Strategy
Exemplary Marketing will assess your business, your goals, and your target market in order to create a custom LinkedIn marketing strategy for your company. The strategy will include attracting your target audience, creating a content plan, and developing your LinkedIn presence overall.

LinkedIn Content Creation
Our LinkedIn experts are tasked with creating all content and publishing these to your LinkedIn business page. We will also be preparing content calendars for your evaluation.

LinkedIn Page Growth
Exemplary Marketing’s LinkedIn marketing service covers growing an audience around your LinkedIn business page. To facilitate consistent growth, we will be working with organic as well as sponsored posts targeted to your intended market.

LinkedIn Marketing Reporting
Exemplary Marketing will monitor your account analytics 24/7. Insights may be accessed by logging on to our proprietary software program. We will also be providing a comprehensive monthly report on the performance of your LinkedIn marketing campaigns.

Exemplarymarketing LLC
address 8709 Margaret lane Tinley park Illinois 60487
Contact : 7084076827

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How to Use LinkedIn to Get Clients - LinkedIn Lead Generation (LinkedIn Marketing)

How to Use LinkedIn to Get Clients – LinkedIn Lead Generation (LinkedIn Marketing)

🖥️ How to Use LinkedIn to Get Clients. LinkedIn Marketing Tutorial on how to do LinkedIn Lead Generation.

Todays video I go through my LinkedIn inbox to critique your LinkedIn outreach and lead generation strategies via direct message.

In this LinkedIn tutorial about lead gen I showcase how you should be reaching out to potential prospects. Not one single person has done their research before sending me a message via LinkedIn, always make the effort to show that you’re interested in the prospects business before reaching out to them.

You’ll learn how to get clients on LinkedIn and how to network on LinkedIn properly via the LinkedIn tips and tricks I present to you within this video.


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How to Make the Most of Webinars for B2B Lead Generation

How to Make the Most of Webinars for B2B Lead Generation

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How to Set Lead Generation Expectations for Marketing Clients

How to Set Lead Generation Expectations for Marketing Clients

Marketers know that marketing initiatives can take months before achieving measurable ROI. However, when clients see no traction in the first few weeks, they may become concerned. Clients might think the campaign is suffering despite marketers’ assurances that they’re on the right course.

You can avoid that scenario by setting the right expectations from the start.

It’s crucial to keep clients from jumping the gun and interfering with their own results. For example, if clients don’t know you need time for testing and iteration, they may insist on pivoting from the strategy prematurely or cutting it entirely.

Setting expectations is necessary, but it can also be difficult. Clients can easily get tunnel vision regarding ROI; they may want to see immediate results after launching a new campaign. Because ROI is the ultimate goal, marketeers need to guide their clients when setting and meeting goals within a time frame that makes sense.

Convincing clients that marketing is a long-term play requires finesse, setting realistic expectations in a way that doesn’t leave them desperate.

The Art of Setting Expectations

The importance of lead generation cannot be overstated. It’s the first step in filling the sales pipeline, essentially putting your clients’ sales teams up to bat with potential buyers and qualified leads.

Nurturing leads from the beginning of the funnel can produce up to 20% more sales opportunities for most businesses. With so much on the line, it’s important to outline your lead generation process in detail for clients. You can’t do that retroactively, so don’t assume up front that you and your clients are on the same page.

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Cancelled Events Put The Lead Generation Spotlight on Compelling Content

Cancelled Events Put The Lead Generation Spotlight on Compelling Content

eMarketer figures show that trade shows are rated third by US marketing for engagement, behind email and websites, they are actually top of the chart for conversions.

Difficulty in getting new customers signed up is one of the impacts which has seen McKinsey estimate GDP growth forecasts made for this year in Europe will need to be revised downwards by 9% to 59%. In a worst-case scenario, the forecast growth in global GDP this year will need to reduced by 60%, meaning virtually no growth for the world’s economies for an entire year.

Event ROI not clear

Peter Simpson, Global Head of Partnerships at Trustpilot was recently on his way to fly to a conference in Dublin when he heard the company had asked employees to cancel all overseas work trips. Like many martech execs, in one call, a route to keeping the sales pipeline healthy was seriously diminished, although he’s not entirely sure how much of an impact it will have.

“Conferences are useful because they help add new people to the top of the sales funnel and push existing contacts towards converting at the bottom of the funnel,” he says.

“You meet people at a conference and then follow up later or you already have warm prospects who want to meet up and chat at an event before they sign up. It’s hard to work out the precise ROI, though, because with big events you may get a lot of leads but they’re not always high quality and with small events you talk to people you already know. They’re definitely a central part of keeping a healthy pipeline, though.”

Webinars need great content

Similar to many other execs, the route forwards for Simpson to add and win over prospects is looking likely to be ramping up webinars. It’s here that there could be a knock-on effect as crafted content designed to earn and maintain attention during an online presentation, could open up new avenues for content distribution.

“Webinars are a more efficient use of your time but they do take a lot of effort get together some compelling content,” he says.

“Ideally, you need to conduct research and before you put a webinar together which also means you then have some great additional content for reports and blogs. We do quite a lot of this already and I can see us doing more.

“It’s too early to say what’s going to happen to budgets but there could be a time later this year or next year when we say we’re saving money on travel at the same time as webinars and content are turning out to be great for lead generation. So, we may end up saying, let’s put more budget there.”

Conferences missed, but not that much

Courtney Wylie, VP of Product and Marketing at Mention Me, is similar to many other martech execs who have had to recently grapple with turning, in her case, a breakfast sales event into a webinar. While she will miss meeting up with prospects and clients in real life, she believes missing larger industry events will have less of an impact on lead generation than would have been the case just a couple of years ago.

“We’re not overly worried about relying more heavily on webinars because we find with big events you don’t get the contact details for people who have come to your presentation any more, due to GDPR,” she says.

“You used to get a couple of hundred potential leads from the organiser in return for sponsoring a stream but now you’re probably only get to arrange a coffee with, say, three interesting leads. For us, conferences are now mainly about brand building or second-touch, because people are already aware of us through our digital marketing; we focus a lot on SEO and PPC.”

Great webinars create compelling content

The big opportunity Courtney sees is that to hold webinars, the company is going out and pre-recording keynote speakers and during the event they will record the stream of panellists answering questions. This, she feels, is going to give the company some content to distribute as video and podcasts.

This could serve as a lead generation tactic, particularly as Mention Me already relies heavily on thought leadership content to help boost its SEO performance. While Wylie is not clear yet what budgetary impact cancelled events will have, she’s confident it will lead to the company relying more on content to boost its thought leadership credentials.

“It’s too early to say if we’re going to, say, double our content production, but we’re likely to increase it through video, podcasts, reports and articles,” she says.

“Getting our content out there is a good way of showing thought leadership which is only going to become more important if there aren’t events taking place where we can speak at.”

Distributing content to new eyes

It would appear, then, that the route of replacing live events with webinars is about to heighten interest in creating compelling content that shows thought leadership on a range of topics. The goal will be to grab the attention of prospects and existing customers on their laptop rather than an exhibition hall.

Martech and adtech companies will have their own properties to highlight this new raft of engaging content to existing prospects. However, to turn new content into fresh leads, from people who are not already visiting a company’s website, the likelihood is many may consider looking further afield to distribution partners.

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4 Steps to Better Lead Generation Strategy

4 Steps to Better Lead Generation Strategy

Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in.

The new generation of digitally savvy customers does a bulk of their product research online. In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform.

At the same time, the goal of lead generation has evolved to meet these changing customer habits. Now, lead generation is less about finding new customers than about making sure new customers find you. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Successful businesses are improving their lead generation strategy by creating better digital experiences that help to build an ongoing relationship with customers. They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly.

Leaders who focus on better experiences –– and improved service –– over sales, reap the benefits. An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term.

If your business is digitally maturing and struggling to overcome the burden of an aging lead generation strategy, here are four steps to better lead generation. 

Step 1: Identify Your Target Customers

At the beginning of the customer journey, customers may become aware of your product or service but not quite ready to purchase. Some may not even be viable buyers. Nurturing a relationship with those that are ready to move closer to the buying stage will help drive quality leads. In order to do that, recognize that names are not leads, but just names. Instead, find your target customers to nurture a lead.

Generating and identifying quality leads requires effective tactics and targeting methods. First, identify all characteristics of the target customers. Think of these as your ideal customers and reoccurring customers. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters.

Second, create customer personas based on those characteristics. You will likely have more than one persona to define. For example, in the manufacturing industry, engineers are often a target persona. They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. And the buying phase often requires their sign-off.

A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process. With predictive ideal customer profile models, you can rank your entire database in seconds, providing you with an eagle-eye view of which accounts are more likely to convert into revenue.

You want these names to have a meaningful interaction with your business. An engaged customer means they expect relevant communication from your business. Once an individual is interacting and fits your target criteria, you can start delivering them engaging content.

Step 2: Create Engaging Content

Once you have identified your target customers, the next step is to create quality, engaging content. Develop content that is useful to your audience. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

According to Accenture, “80 percent of frequent buyers report that they will have switched suppliers at least once within a 24-month period.” The reasoning for their shift in attention can be tied to a few factors. One of the primary reasons is that B2B organizations are not meeting customer needs. Customers are looking for more meaningful dialogue with organizations from the first touch, all the way through the buying process.

Think of content as the fuel for all your marketing campaigns. This may come in the form of blog posts, articles, case studies, and use video, audio, and images. Content that is custom for your key personas will perform better too.

Additionally, great content will impact your business in multiple ways. It will shape brand preference and influence future purchases. It generates social media shares and inbound links. It also has a lower resource cost than many other marketing tactics.

Overall, content marketing generates higher quality leads than the traditional outbound marketing model.

Step 3: Increase Traffic Across Channels


Next, you’ll want to drive traffic across your digital channels. Customers want a balance of technological convenience and relationship-driven engagement that shows your company understands their needs. Building an integrated, fluid, and engaging experience across all channels and at multiple touchpoints throughout the relationship will help increase traffic.

To do this you can use tactics like email and social media tools to bring potential leads to the landing page. Since customers interact across multiple digital devices and channels, your content, processes, and digital assets will perform best when they work on any of the devices or channels the customer uses. The right marketing automation tool will help you build marketing campaigns across channels in a personalized way, without support from IT.

Remember that leading B2B marketers deliver relevant content that is consistent to the given audience, across all channels. With consistent engagement across channels, you’ll increase your understanding of your audience and create more robust customer profiles.

Step 4: Convert Visitors to Leads


The last step in improving your lead generation is conversion. There are a few tactics you can put in place to capture leads. First, guide customers through the customer journey to reveal gated content that they will find useful. Second, let visitors fill out forms to access white papers or eBooks. Lastly, design landing pages carefully by using offers, forms, and calls to action.

Additionally, leveraging a marketing automation tool to distribute content and connect with customers will help you stay agile. This is particularly helpful for small marketing organizations. With the right marketing tool, you create, automate and measure campaigns across channels, regardless of the size of your team. And added insight on customer behavior will allow you to quickly respond with targeted messages that guide customers through the buying cycle.

Sales and Marketing Partnership is Key

An improved lead generation strategy is only part of the broader picture. Improved integration between sales and marketing will help increase customer leads in many ways. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative.


B2B organizations that take advantage of customer data, analytics, and marketing automation tools to generate and manage leads will have greater success at garnering engagement and beating out the competition. And with a tool that provides revenue attribution, you can understand, prove, and optimize marketing’s impact across the business.

Learn more about digital innovation in the manufacturing industry.


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LinkedIn Lead Generation: 7 Hacks to Generate Leads On LinkedIn In 2020 | RohanChaubeyTV Ep 5

LinkedIn Lead Generation: 7 Hacks to Generate Leads On LinkedIn In 2020 | RohanChaubeyTV Ep 5


ROHANCHAUBEY TV EPISODE 4: In this episode, Rohan Chaubey shares 7 uncommon LinkedIn lead generation growth hacks to generate leads on LinkedIn in 2020.

Do you want to have an endless stream of qualified leads through LinkedIn? Are you looking to transform your LinkedIn profile into a lead machine? This video is for you!

LEARN the 7 best ways to generate more leads on LinkedIn:

Hack #1: Craft a Magnetic Profile
Hack #2: Create Sticky Content
Hack #3: Leverage LinkedIn Algorithm To Maximize Reach
Hack #4: Utilize Underutilized LinkedIn Messaging Features
Hack #5: Make Your Marketing Omnipotent Through Omnipresence
Hack #6: Piggyback To Grow Your Network
Hack #7: Use Relevant Hashtags and LinkedIn Pods to Make Your Updates Trend

💥 LEARN the secret to making your LinkedIn posts go viral ►

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Rohan and his SaaS products have helped notable companies and organizations like UNESCO, UBER, BBN Times, RedBull, Candere by Kalyan Jewellers, Stuhrling, Congress, BJP, SoGoSurvey, Freshworks, Interesting Engineering, Quest Nutrition and many others. He has a proven track record of making content go viral on popular social media platforms and off-beat digital channels.

His articles and products have been featured on top-tier media publications including HuffPost, The Next Web, Forbes, Good Men Project and many other popular blogs/publications. He also had the honor of being listed as one of the 30 changemakers in India for the year 2018.

He is also the bestselling author of ‘The Growth Hacking Book’ and co-founder of International Growth Hacking Day (13th July).

Rohan helps startups and digital enterprises unlock explosive, exponential, long-term growth by experimenting and finding proven processes that deliver predictable results. Rohan’s growth hacking framework is used by many startups to get their first 100, 1000, 10000 or 100000+ customers/users.

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