E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales

With Black Friday around the corner, e-commerce business are planning their promotions strategy.

And, a HUGE part of this is EMAIL MARKETING.

Email marketing is the digital marketing channel that generates the highest Return on Investment (ROI).

This video breaks down my top 3 tips on how to maximize your email campaigns to generate higher ROI โ€“ and more sales.

If you have any questions please leave me a comment down below!

Digital strategy, made easy.

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Video Transcript:

Welcome back to Digital Marketing by Gina!

My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.

In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.

Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.

Now, whether you use MailChimp, ActiveCampaign, or Constant Contact โ€“ that doesnโ€™t matter. It is all in the strategy.

Letโ€™s consider: The average person gets 120 emails a day.

And, the average open rate is 15% while the average Click-Through Rate is only 3.1%

However, email is BY FAR the most effective channel for ROI for e-commerce businesses.

It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you donโ€™t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.

With email, you own that relationship with your customers. It is definitely worth investing.

#1. Segment your audience list & customize email copy

Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.

Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.

2. Use emojis in your subject lines

56% of brands that use an emoji in their subject lines had a higher open rate.

This sounds easy โ€“ but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.

This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.

3. Have a clear call-to-action

Now, this seems simple but with emails there are so many different components. Youโ€™re thinking of the design, images, text, subject line โ€“ that Iโ€™ve seen the call-to-action get swept under the rug.

But, this is the most important part of a good email.

What do you want your customers to do?

Are you offering a coupon code โ€“ 10% off their next purchase?

Shop popular products?

Browse a brand new product?

Iโ€™ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.

That person is going to scan your email for 3 seconds, and if it isnโ€™t clear what they should do then they will move on.

Also, donโ€™t have many calls to action in the same email. Be consistent. Knowing that youโ€™re fighting for your customersโ€™ attention, you want to be clear from the get go.

Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.

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Social Media Marketing Funnel (What YOU Need to Know About Digital Funnels)

Social Media Marketing Funnel (What YOU Need to Know About Digital Funnels)

Social Media Marketing Funnel (What YOU Need to Know About Digital Funnels) //

Trying to set up a social media marketing funnel, but having some trouble understanding what EXACTLY a digital marketing funnel is an how it differs from a sales funnel?

You’re in the right place, because here, I break down digital marketing tutorial for beginners. Whether you are in need of a digital marketing strategy, or you’re just looking for some digital marketing 101, I’m talking all about digital funnels, digital marketing funnel explanation, and yes, even the digital sales funnel. You can use this methodology for a digital product funnel or for a digital marketing agency funnel. Digital product sales funnel is exactly the same.

Do you NEED HELP?!!
View Services: https://marketing.vogue-media.com/2019-services

Software Tool Recommendations:
For Businesses Making between $250k and $5m in annual revenue: https://vogue-media.com/hubspot

Email Automation for Businesses just starting out or making up to about $250,000: https://vogue-media.com/convertkit

Easiest and Most Efficient Sales Page Builder (Especially if you don’t even have a website): https://vogue-media.com/click

Connect with me:
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Disclaimer: This description may contain affiliate partner links which allow viewers to easily find the resources mentioned in this video and support this channel at no cost to you. While this channel may earn minimal sums if a viewer clicks, the viewer is in no way obligated to use these links. Thank you for your support!

#SocialMediaMarketing #DigitalMarketing #DigitalFunnel

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Webinar: How to build your digital marketing strategy

Webinar: How to build your digital marketing strategy

A good digital strategy is essential for all companies, but even more so for those specialising in online sales. It enables a digital presence that is consistent with your business and targets your potential customers.

Discover the keys to good digital communication
How to communicate effectively through digital channels with your customers? Which articles or newsletters should you create to seduce your customers?

Watch this webinar to discover how to create your digital strategy and define the content marketing to boost your online visibility and increase your sales.

Daria Bartczak, Lead content and creative at Showroom, Nago et Hibou.
Laszlo Arnould, Founder and CTO JDi Agency

Language: english

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Analytics, Digital, and Marketing / Mike Kappitt / Marketing Strategy & Tactics

Analytics, Digital, and Marketing / Mike Kappitt / Marketing Strategy & Tactics

Great decisions are typically driven by both good and bad information. Mike Kappit explains how digital and analytics have change marketing, particularly for service industries. Mike Kappitt is President of Carrabba’s Italian Grill and Executive Vice President of Bloomin’ Brands (Outback Steakhouse, Carrabba’s, Flemings, Bonefish Grill, and Aussie Grill). He is the former Chief Marketing Officer, North America and Senior Vice President of Global Business Intelligence and Strategy at Burger King Corporation.

If you learned something from this video, but sure to Like and Subscribe to learn more about digital marketing, brand development, and marketing analytics.

Opening and closing music used under active license from Storyblocks (Audioblocks): “Live the Moment” (z1XWyUBO) by Mikael Manvelyan.



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My Marketing Strategies Revealed! (Funnel Marketing) 100% Free Strategies

My Marketing Strategies Revealed! (Funnel Marketing) 100% Free Strategies

Do you want to sell your products online without any cost? In this video I have shared my all strategies I am using to sell my product and services. Yes, they are 0$ Marketing Strategy.
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How to Create a Digital Marketing Strategy (English) - Part 1

How to Create a Digital Marketing Strategy (English) – Part 1

In this video you will learn about how to develop a digital marketing strategy for clients.

Topics covered in video:
What is Digital marketing strategy? 4:25
How to understand the client business? 9:21
How to build a Buyer Persona? 23:00

Call 9052425444 or WhatsApp https://wa.me/919052425444 for Free Counselling with our team.

Please Ask Questions in Comments, I will respond to queries.

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#DigitalMarketing #WhatisDigitalMarketing

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Mobile Marketing 2020 Fun Mobile Online  Marketing Techniques

Mobile Marketing 2020 Fun Mobile Online Marketing Techniques

Getting customers to create their own content and share it with you is a great way to interact with them. Most mobile phones can take pictures, videos, record sounds and some apps even allow users to create drawings or customize products. You could ask customers to take pictures of themselves having a good time in your store or posing in front of your billboards and share this content on social networks to qualify for a discount or win a free product. Organize new contests on a regular basis and make customers feel valued by sharing the best submissions with the rest of your audience

Mobile Marketing 2020 Fun Mobile Online Marketing Techniques

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Digital Marketing Strategy 2020 - All Entrepreneurs Need to Know About

Digital Marketing Strategy 2020 – All Entrepreneurs Need to Know About

Digital Marketing Strategy 2020 – All Entrepreneurs Need to Know About

Letโ€™s talk about how vital SOCIAL MEDIA MARKETING is for any starting business.

First off, if you are someone that decided to take the RISK of becoming a BUSINESS OWNER, well done to you! You are taking a huge risk that has a promise to of more than adequate benefits.

However, there isnโ€™t any time to waste, you need to hit the ground RUNNING!

If you are an entrepreneur, you know that the success of your business weighs heavily on your shoulders. Some business owners turn to a digital marketing agency like mine, AGM Agency, to help gain ATTENTION FAST.

You can gain attention fast. However, donโ€™t let that rob you of the idea that PATIENCE IS KEY. You donโ€™t want to end up disappointed which will lead you to want to quit just before you can start to see gains.

With the RIGHT social media marketing strategy, you will be able to GAIN the right kind of attention that will get people in the door a well as keep them around or the ability to always generate fresh new leads.

Your social media marketing strategy should provide you with a problem. The best problem you can have is how to experience the need to service beyond your means! Meaning, having too many clients or customers than you can service. That’s what you call a ‘GOOD PROBLEM’. It’s good to have because it means you have A LOT of business.

Social Media Marketing 2020 strategies will implement the right tactics to keep you in business for A LONG time. Without the power of digital marketing, any new business out there has a very poor chance of lasting longer than 5 years. Not only does social media marketing WORK but itโ€™s HIGHLY EFFICIENT saving TIME and MONEY for the entrepreneur world. The VALUE of digital marketing in the ENTREPRENEUR world is extremely HIGH.

Take my entrepreneur advice, use SOCIAL MEDIA MARKETING to gain attention.

If you NEED HELP learning how to use social media, I have FREE mini-courses to help ANY entrepreneur wanting to hop on the SOCIAL MEDIA MARKETING WAVE, see link BELOW!

REGISTER FOR FREE MINI-COURSE: https://www.manuelsuareztraining.com/free-mini-course


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Several years ago I started a business, launching my own brand. Within a year, through my study and application of #SocialMediaAdvertising, it was a multi-million dollar company. I sold it a few months later.

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Iโ€™ve helped generate over half a billion views across various channels, and millions of followers.

I like to help people. I like to help them expand and flourish in their life. And through my knowledge of #SocialMedia Advertising, I can.

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A short digital marketing ‘explainer’ from digital marketing consultancy brand I Know Digital.

There are a number of different opinions on what do when starting off in digital marketing – but my advice is simple. Get a plan, get a strategy, then start to cover the individual elements of SEO, Social Media, PPC, Content Marketing and so on…

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