What is content marketing for real estate and how should a Realtor use it to create more leads, sales or to help convert more cold buyer/seller opportunities? Agents are very confused by what to do with video, SEO, blog, Vlog and on social media?
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Real estate agents traditional don’t understand what content marketing is and how it works! Content marketing is designed to educate, share your wisdom and perspective as a real estate professional. But most of today’s marketing that is considered content marketing is just social proof marketing “I’ve listed this, sold that, I’m doing an open house here” … basically just demonstrating that they are “an active Realtor.”
Content marketing an opportunity to educate, share case studies, demonstrate experience, an advantage of working with you and your expertise.
TikTok is growing super fast, and you can use all the fun video tools it has to promote your business in & out of the platform. In this tutorial, we’re gonna teach you the basics and you’re gonna make a video with us!
How to Create a Marketing Strategy For a New eCommerce Website | You have all these products that you want to sell on your eCommerce site. They’re so beautiful, your website looks amazing, but hey, you launch a site, a couple days go by, no orders, no traffic. And if you’re lucky and you get an order, chances are it’s your mom or one of your best friends. Today, I’m going to break down how to create a marketing strategy for a new eCommerce website.
So step one, I want you to focus on a niche or a segment.
You don’t want to create an eCommerce store that sells everything like Amazon. You’re going to get crushed. Be an expert. It’s too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won’t be an expert on anything so you don’t really have an advantage over them, plus they’re going to offer faster shipping than you.
So when you pick a niche, you can be an expert on that niche and have the best product within that category. People will get to know you for that, even if your product’s a bit more expensive than the competitors, you can still do well and win.
Step two, create a killer, unique selling proposition.
Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Scholl insoles, but she sells custom ones just for high heels, and her brand isn’t Dr. Scholl’s, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store.
Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they’re all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.
So when you have a killer, unique selling proposition, you’re more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty.
Step three, create a fantastic user experience.
I love Shopify. If you’re going to be in the eCommerce world, use Shopify. Now, even though Shopify is amazing when you ship a product to someone, you want to make sure it’s an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales, as well.
Step four, pick one traffic source.
Look, you want to do SEO, great, it’s a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in.
For example, if you’re in eCommerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only. Then from there, after you do well, you can expand into Google AdWords and other channels. But first I would recommend that you start off with Facebook ads.
Step number five, maximize your value per visitor.
Do you have upsells, do you have downsells? All that will help you generate more money so the ads are more profitable, or even your SEO’s more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them, hey, here’s why you need to buy from us, or here’s $15 off, or here’s why we’re special and you can tell your story or your unique selling proposition.
It’ll all help, that’s why you should collect emails. You should also do the same with push notifications. You can use tools like subscribers.com to maximize your eCommerce sales because when someone goes to your checkout page but they don’t buy, you can use push notifications to get them back and then get them to convert.
In this video you will learn about how to develop a digital marketing strategy for clients.
Topics covered in video:
What is Digital marketing strategy? 4:25
How to understand the client business? 9:21
How to build a Buyer Persona? 23:00
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In 2020, Creating “POWERFUL” Backlinks is the only way to Grow your Blogs Easily & Get Organic Reach too But the Main Problem Lies in the Fact that, No One Actually Creates Effective Backlinks for their Blog. Although Their are Multiple Ways by which you can create backlinks for free but due to lack of knowledge and efforts most of is end up with Just Backlinks which don’t Help you Rank Higher or anything they are just their to increate your Backlinks Count.
Off-Page Seo is Majorly Marketing of your Content and Sharing that to the world, so that Users view your Blog Posts and share their opinion, But this is the main issue No one is focused on Traffic.
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building social media, and Local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.
𝙒𝙝𝙮 𝘿𝙤𝙚𝙨 𝙊𝙁𝙁 𝙋𝘼𝙂𝙀 𝙎𝙀𝙊 𝙈𝘼𝙏𝙏𝙀𝙍𝙎?
While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page’s ability to rank.
𝙃𝙤𝙬 𝙩𝙤 𝘾𝙧𝙚𝙖𝙩𝙚 𝙋𝙤𝙬𝙚𝙧𝙛𝙪𝙡 𝘽𝙖𝙘𝙠𝙡𝙞𝙣𝙠𝙨?
Now we talk about the Real thing. First of all What is a backlink?
According to Wkipidea, A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.
𝙏𝙮𝙥𝙚𝙨 𝙤𝙛 𝘽𝙖𝙘𝙠𝙡𝙞𝙣𝙠𝙨?
Backlinks can be Classified Broadly in two Types
1. Do-Follow Backlinks
2. No Follow Backlinks
𝙒𝙝𝙖𝙩 𝙆𝙞𝙣𝙙 𝙤𝙛 𝘽𝙖𝙘𝙠𝙡𝙞𝙣𝙠𝙨 𝙈𝙖𝙩𝙩𝙚𝙧?
Your site’s ranking depends all on Traffic and how the user engages with your content. Whether you are able to satisfy your users with your work or you are hust sharing some random lines out of your head. If you are able to Generate Niche Related Traffic with the Help of your Backlink, That works really Perfect. But if you are creating Backlinks on some random site on it’s random pages, then it is waste of time.
Watch the Video till end to know in depth about, How you can create Backlinks in 2020 to your Blog and do Proper OFF PAGE SEO for Websites in 2020.
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Learn how to build and implement a successful organic Instagram marketing strategy: http://bit.ly/2B3c5gE
In 2019, your Instagram feed will become just as important as the homepage on your website. It’s a big claim, we know. But the fact is that more and more people are turning to Instagram instead of Google to search for brands. That’s why we recommend taking a good hard look at your Instagram profile. Your profile is the first opportunity you have to make a great impression and get people to hit that “follow” button.
In this video, we’ll walk you through how to create an Instagram marketing strategy for your business so you can start turning casual visitors into engaged followers.
Today’s Youtube live is inspired by Peng Joon’s Traffic Series!
He goes through a simple rundown of how to THINK about traffic…
When you look at traffic as finding it rather than trying to get it, that’s when the magic happens.
When we become omnipresent across all social media platforms no matter what industry you’re in. The strategy he goes over is what changed everything for him…
Understanding why people are on Facebook, Instagram or Youtube…
Always begin with Search. With Youtube. Long Term Game.
Watch this video now to discover how you can grow organic traffic and be everywhere.
1. Start on Youtube
2. Begin with the end in mind
3. Model video content of industry leaders in your niche
4. Repurpose video content into blog posts
5. Commit and be consistent.
6. Start with the end in mind, sell peeps a reason to keep watching
7. Create a Hook, Provide Value and Give a Call to Action!
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