E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales
2500 Views
Add

E-Commerce Email Marketing Strategies 2019 | Top 3 Tips For Black Friday & Increasing Sales



With Black Friday around the corner, e-commerce business are planning their promotions strategy.

And, a HUGE part of this is EMAIL MARKETING.

Email marketing is the digital marketing channel that generates the highest Return on Investment (ROI).

This video breaks down my top 3 tips on how to maximize your email campaigns to generate higher ROI – and more sales.

If you have any questions please leave me a comment down below!

Digital strategy, made easy.

Thanks for watching! Don’t forget to like & subscribe to be part of this community devoted to professional development.

FOLLOW ME ON SOCIAL MEDIA

👣 LinkedIn:
https://www.linkedin.com/in/gina-wicentowich

👣 Instagram:
https://www.instagram.com/ginawicentowich

👣 Twitter:
https://twitter.com/ginawicentowich

Video Transcript:

Welcome back to Digital Marketing by Gina!

My name is Gina Wicentowich, and I am a Digital Marketing Strategist that has worked for a variety of companies such as small, tech startups to large, corporate B2B businesses.

In the last few years, I have specialized in e-commerce businesses because of my powerful and effective advertising strategies.

Now, I love e-commerce strategies. So, today, we are going to discuss my top e-commerce email marketing tips.

Now, whether you use MailChimp, ActiveCampaign, or Constant Contact – that doesn’t matter. It is all in the strategy.

Let’s consider: The average person gets 120 emails a day.

And, the average open rate is 15% while the average Click-Through Rate is only 3.1%

However, email is BY FAR the most effective channel for ROI for e-commerce businesses.

It is also even more powerful because with email, you own that relationship with your customers. Although Pay-Per-Click campaign on Facebook, Instagram, or Google can be a huge revenue stream, you don’t own that channel. If Facebook chooses to suspend your account or disapprove an ad, that directly affects you.

With email, you own that relationship with your customers. It is definitely worth investing.

#1. Segment your audience list & customize email copy

Segmented campaigns have a 15% higher open rate on average.
This means you customize your audience lists.

Some common examples include:
Subscribers that have never made a purchase
Subscribers that have made a purchase in the last 6 months
Subscribers that are active with the email campaigns.

2. Use emojis in your subject lines

56% of brands that use an emoji in their subject lines had a higher open rate.

This sounds easy – but take a look in your gmail promotions folder right now. If you take a quick scan, the ones that will catch your attention have an emoji.

This is leveraging the visuals of email, and this small change can have a huge impact. I have also found this same results in my email marketing campaigns for my clients.

3. Have a clear call-to-action

Now, this seems simple but with emails there are so many different components. You’re thinking of the design, images, text, subject line – that I’ve seen the call-to-action get swept under the rug.

But, this is the most important part of a good email.

What do you want your customers to do?

Are you offering a coupon code – 10% off their next purchase?

Shop popular products?

Browse a brand new product?

I’ve seen too many examples of commerce businesses trying to demonstrate how amazing they are instead of thinking about the person actually making the purchase.

That person is going to scan your email for 3 seconds, and if it isn’t clear what they should do then they will move on.

Also, don’t have many calls to action in the same email. Be consistent. Knowing that you’re fighting for your customers’ attention, you want to be clear from the get go.

Pro tip: Use UTM parameters to make your link trackable in Google Analytics. That way you can customize how they appear in the Source / Medium report and then analyze the link that generated the highest engagement on your website.

Source. First Published on YouTube

Growth Hacking Articles

ECommerce Email Marketing Strategies For Black Friday Weekend 2019
564 Views
Add

ECommerce Email Marketing Strategies For Black Friday Weekend 2019



Welcome to The ECommerce Marketer and Barketer! A series dedicated to providing you with essential ECommerce Marketing tips and strategies to help your company increase sales today! Join our Marketing Associate, Kara Susvilla, and star Barketer, Hazel, as they dive into PAW-some ECommerce marketing tips sure to have you coming back for more.

Campaign Creators, An ECommerce Marketing Agency:
https://www.campaigncreators.com
Twitter: @campaign_create
Instagram: @campaigncreators

In this week’s video, we’re covering eCommerce email marketing strategies for Black Friday Weekend 2019. Tons of companies will be sending emails during the Black Friday weekend, so, how do you stand out from the crowd?
Here are things to consider:

NOTIFY YOUR BEST CUSTOMERS AHEAD OF TIME ON EXCLUSIVE, SPECIAL OFFERS 00:41

A/B TEST YOUR SUBJECT LINES 01:10

PREP ABANDONED CART EMAILS 01:48

If you want to learn more about building abandoned cart email campaigns or other email campaigns that will turn your leads into longtime customers, register for our webinar on November 20th where Kara and our Marketing Strategist, Marianne, will be walking you through 3 Essential ECommerce Email Campaigns and how to build these in HubSpot. If you can’t make it or you’re seeing this video past the date, still check out the link to request your webinar recording.
https://hubs.ly/H0lzsv10

Source. First Published on YouTube

Growth Hacking Articles

Black Hat SEO Techniques 2020
1002 Views
Add

Black Hat SEO Techniques 2020



Black hat SEO techniques 2020 for fun. Scaling text also know as cloaking text or links is a form of black hat SEO and this is a technique that is used to add text to a website or a web page.

Demonstrated webpage to view HTML is: chrispalmermarketing /fun-with-black-hat-seo-cloaking
So why would someone want to hide text on a website or a webpage or why would a webmaster want to use a black hat SEO technique,
like the technique showcased in this video today ?

The reason is when hiding text like in these techniques you can add text to a webpage that will be crawled by Google or other search engines.
But it will not clutter or de-beautify a webpage that is being visited by a end user.

This is also a know technique for owners of websites or a group of websites also known as a PBN or private blog network .
when using or operating these types of networks ( PBN’s) you might not want to show all of the outgoing links on a web page because you want the site to be viewed as a normal website and not a PBN.

There are a few applications and use for this method / technique so I will cover scaling in this part one video of black hat SEO techniques and this today is covered scaling , or hiding text by the form of HTML and scaling down the text to very small.

If you have SEO techniques or black hat SEO technique questions local SEO or PBN questions digital marketing or affiliate questions even method or guide help along with strategy or strategies SEO help please feel free to sk in the comments below and thank you for taking the time to watch.
.
.
Chris Palmer Marketing-SEO
30 W. Broad St FL2
Tamaqua Pa 18252
570 550-1912
#blackhatseo #seo #chrispalmerseo

source

Home Page