Advanced B2B Email Marketing Campaigns
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Advanced B2B Email Marketing Campaigns



During this session, you will learn a few advanced tricks of utilizing Odoo for your email marketing which most marketing teams would overlook. You as their technical expert can help them replace the popular email marketing services such as MailChimp, Constant Contact or ActiveCampaign they might currently be using, with Odoo and of course, your guidance.

Try Odoo online at https://www.odoo.com

For more information concerning the talks, please visit: https://www.odoo.com/event/odoo-experience-2019-2019-09-30-2019-10-04-1629/agenda

Source. First Published on YouTube

Growth Hacking Articles

LinkedIn Ads: How-to Build a High-converting B2B Campaign
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LinkedIn Ads: How-to Build a High-converting B2B Campaign



LinkedIn Ads are extremely effective drivers of B2B leads!

If you are looking to grow your business and generate high-converting leads with LinkedIn ads then you are at the right video as I will take you through the entire process of setting up and running a LinkedIn ads campaign from start to finish.

Also, In this video I will share with you simple to apply tactics to your LinkedIn campaigns that I have developed over the last few years of running campaigns with budgets in excess of $80k a month that have generated daily avg. Conversions above 18%.

Now and I am 100% confident that if you truly soak up every bit of detail that I will share with you in this video that you will be able to generate more qualified leads into your funnel, and ultimately drive more sales for your business.

Now – in return I only as that you watch this video in its entirety as I have seen businesses loose a ton of money just by selecting the one wrong setting in the LinkedIn Ads platform – and I don’t want that to be you, so please make sure you follow every step so that your first campaign is as successful as I know it can be. Also, this is LinkedIn Ads, it is not Facebook and the platform has a completely different audience that behaves differently – so the hacks you might have learned on Facebook will not necessarily carry over to this social platform.

So, let’s jump into it.

LinkedIn Ads Tutorial: (pre-campaign check list)
1.Create a LinkedIn company page
2.Add a payment method to your ad account

AGENDA
1. LinkedIn Ads UI Tour | 02:34
2. The Brief | 05:35
3. Campaign Building | 07:51

LinkedIn Ads for B2B Leads:
You can drive some of the highest-converting leads from your LinkedIn campaigns but it requires a marriages of great targeting, strong creative, and a well-optimized landing page.

Stay tuned for more videos, and LinkedIn ads tutorials!

🌟 Facebook Ad HACKS Cheat Sheet: http://bit.ly/2ktuuyF
🌟 LinkedIn Strategy Guide: http://bit.ly/2kCsBjv

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3. 3 Point Lighting Kit https://amzn.to/2XmC4tF

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The Principles of B2B Marketing
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The Principles of B2B Marketing



According to world renowned experts Les Binet and Peter Field, marketers need to follow five key principles in order to maximize the effectiveness of their B2B advertising campaigns. Tune in for an exclusive readout of the report including which marketing strategies lead to the most business growth.
Sli.do link: https://app.sli.do/event/j55qidfe

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Digital Marketing News 3-13-2020: Most Effective Forms of B2B Content Marketing
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Digital Marketing News 3-13-2020: Most Effective Forms of B2B Content Marketing



Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).

This week, we look at studies on B2B marketing effectiveness, purpose initiatives for B2B organizations, and the social media habits (or lack thereof) of Gen Z. Plus: Twitter announces… fleets?

• Twitter Testing Story Fleets
• YouTube Side-By-Side Metrics Comparisons
• B2B Brand Purpose Leads to Success
• Gen Z Pulling Back From Social Media, Embracing Gaming Platforms, Ephemeral Content
• B2B Content Type Effectiveness Study
• B2B Influencer Marketing Survey Open

Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.

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How to use Influencer Marketing for B2B brands with Yasmin Vantuykom I eFluenz I The Chaos Show Ep 5
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How to use Influencer Marketing for B2B brands with Yasmin Vantuykom I eFluenz I The Chaos Show Ep 5



How to use influencer marketing to build your B2B brand? Yasmin Vantuykom, Founder & CEO of eFluenz joins the Chaos show.

How is B2C influencer marketing different than what they call Opinion leader marketing in B2B? How could you become an influencer yourself?

– what type of influencers to use for awareness or for conversion
– what is influencer media
– what is the difference between B2C and B2B influencer
– how can you become an influencer yourself
– What is next on the roadmap
-…

if you want to work with influencers or want to become one, check out
www.efluenz.com


► Subscribe to My Channel Here http://bit.ly/michaelhumblet_yt

Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic.com and Schoolofsales.org , focused on unlocking & maximizing revenue growth trusted by over +230 companies. He is a seasoned sales strategist who served in different Sales Leadership functions. Michael Humblet is the host of The Sales Acceleration Show, the leading sales and marketing focused Q&A show on how to accelerate and scale your business.

More resources if You’re Ready to Go Deeper:

www.michaelhumblet.com


►STAY CONNECTED
Company: http://www.chaomatic.com/
Facebook: http://www.facebook.com/chaomatic
Linkedin: http://www.linkedin.com/in/michaelhum
Instagram: https://www.instagram.com/chaomatic
Twitter: http://www.twitter.com/Humbletm
Slideshare: http://www.slideshare.net/MichaelHumblet


🎥Filmed and edited by The House Of Spark: https://www.thehouseofspark.com/

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2020 B2B Content Marketing Trends and Budgets
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2020 B2B Content Marketing Trends and Budgets



Today, I want to talk to you about the top 2020 B2B marketing trends in content marketing.  I want to specially thank the Content Marketing Institute, Marketing Profs and Sitecore for putting together this report. I will be sharing the contents of the survey and the report.

To read more: https://www.theiamarketing.com/guide/blog/2020-b2b-content-marketing-trends-and-budgets
To book a meeting: https://www.theiamarketing.com/meetings/islin/discovery-meeting-with-theia-from-youtube

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Mastering Content Marketing - Connect with Tomorrow's B2B Consumer
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Mastering Content Marketing – Connect with Tomorrow's B2B Consumer



We could all use more empathy in our lives. The ability to think about the world from someone else’s point of view isn’t a nice-to-have or even an aspirational quality for content marketers. It’s absolutely critical. Our jobs revolve around our ability to understand consumers’ mindsets and reflect them in the content we create. In our “Mastering Content Marketing Series”, April Henderson, Vice President, Practice Director, Market Impact Consulting at Forrester Research, shares why it’s critical for B2B companies to have brand empathy in their content.

FOR TONS MORE advice & education
http://contentmarketinginstitute.com/

SUBSCRIBE TO OUR EMAIL LIST!
http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm

LEARN ABOUT CONTENT MARKETING WORLD
#CMWorld: http://www.contentmarketingworld.com/

ENROLL IN CONTENT MARKETING UNIVERSITY
http://www.contentmarketinguniversity.com/

SUBSCRIBE TO OUR FREE MAGAZINE
http://contentmarketinginstitute.com/chief-content-officer/

LET’S CONNECT!
Twitter ► https://twitter.com/@cmicontent
Facebook ►https://www.facebook.com/ContentMarketingInstitute
Linkedin ► https://www.linkedin.com/company/2416452
Slideshare ►http://www.slideshare.net/cmi

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