Great decisions are typically driven by both good and bad information. Mike Kappit explains how digital and analytics have change marketing, particularly for service industries. Mike Kappitt is President of Carrabba’s Italian Grill and Executive Vice President of Bloomin’ Brands (Outback Steakhouse, Carrabba’s, Flemings, Bonefish Grill, and Aussie Grill). He is the former Chief Marketing Officer, North America and Senior Vice President of Global Business Intelligence and Strategy at Burger King Corporation.
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Opening and closing music used under active license from Storyblocks (Audioblocks): “Live the Moment” (z1XWyUBO) by Mikael Manvelyan.