Google Confirms May 2020 Core Algorithm Update Rolling Out Today

Google Confirms May 2020 Core Algorithm Update Rolling Out Today

Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – May 4, 2020.

The update will officially be known as the “May 2020 Core Update.”

Google has been one step ahead of the SEO community when it comes to naming these updates, as the company now defaults to a generic Month/Year naming pattern.

Otherwise, I would wager we’d all be tempted to refer to this as the “May the Fourth” update – or something to that effect.

Update 3:52 p.m.: The May 2020 Core Update is now rolling out.

Second Core Update in 2020

This is Google’s second confirmed update of 2020 so far, with the first one launching back in January.

Feels like a lifetime ago considering how the world has changed between then and now.

With that said, this effectively answers any questions about whether Google will pause core updates amid the coronavirus pandemic.

The answer is: no.

Although that’s not necessarily a bad thing, and throughout this post I will explain why.

The Purpose of Core Updates

Broad core updates are designed to produce widely noticeable effects across search results in all countries in all languages.

Sites will inevitably notice drops or gains in search rankings when a core update rolls out.

Changes in search rankings are generally a reflection of content relevancy.

Meaning if content has gained relevancy since the last update it will be moved higher up in rankings. The opposite is also true.

Then there’s newly published content that didn’t exist at the time of the last update. That all has to be reassessed against previously existing content.

To put it simply, rankings can move around quite a bit.

With this being the first update since the pandemic, the May 2020 Core Update has the potential to be especially volatile.

First Core Update Since COVID-19

The last core update was launched in the second week of January 2020.

At the time, coronavirus and COVID-19 were hardly on anyone’s radar. Now that couldn’t be further from the truth.

The world quickly changed when coronavirus was declared a pandemic, which came with significant shifts in users’ search behavior.

Earlier today Google said there has never been so many searches for a single topic as there have been for COVID-19.

COVID-19 has changed what people need from Google’s search results.

Whether it’s seeking information about the virus itself, or places offering remote services, or where to buy much needed products online.

There are many things gaining relevancy that weren’t as relevant to searchers before.

Conversely, categories that were once highly relevant aren’t being searched for as much.

For example – searches related to travel, tourism, live entertainment, and in-person events are all down. Just to name a few.

With the May 2020 Core Update, Google is faced with the unique challenge of catching up with how the world is searching.

Over time, we will see if people are finding it easier to access the information they need through Google Search.

Boon to SEO Job Market?

If the May 2020 Core Update ends up being as potent as it has the potential to be, it could be a good thing for SEOs.

It’s no secret that, amid the economic downturn, companies are laying off staff and clients are pausing services.

Services provided by SEOs are especially valuable any time an algorithm update occurs.

The more volatile the update, the more valuable those services become.

That means SEOs may soon find themselves in a position where there’s a significant rise in demand for their work.

Will be interesting to see how many companies suddenly have room in their budget for SEO when the May 2020 Core Update fully rolls out.

 May 2020 Core Update: What to Do

Google’s guidance regarding this update remains exactly the same as all core updates in the past.

Historically, Google has always said there’s nothing to “fix” if rankings drop after a core update.

Rather, site owners are routinely advised to make their content the best it can be.

I interpret that as meaning: strive to make each piece of content the most holistic resource on the web for a user’s specific query.

There are many other interpretations of Google’s advice on how to deal with the impact of a core update.

Here are some of the best resources we’ve published on this subject in the past:

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Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video] – Search Engine Land

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Linkedin's Algorithm Explained | Linkedin Content Marketing Tips 2020

Linkedin's Algorithm Explained | Linkedin Content Marketing Tips 2020

So within this video I cover 2 pieces of content that have performed exceptionally well on Linkedin over the past couple of weeks.

One is Sivaraj’s post which has performed incredibly well due to his understanding of the Linkedin algorithm…


The other is Chase’s which performed incredibly well due to the fact it’s uniquely interesting content.

For any questions, simply comment below. (I always respond.)

And for any DM feel free to message me on Whatsapp.

I am available on +35799401809

Tags Used:
linkedin | linkedin algorithm | linkedin tips | linkedin marketing | understanding linkedin | linkedin marketing tips | linkedin 2020 | linkedin marketing tips 2020 | linkedin’s algorithm | linkedin algorithm 2020 | content marketing tips | linkedin content | linkedin content marketing | content marketing algorithm | content algorithm | linkedin explained | linkedin algorithm explained | content marketing explained | linkedin marketing explained

#linkedin #content #algorithm

Inside Insight is a Digital Growth / Marketing Agency, based in Austria, that specializes in helping Market Research & App Development Firms scale further through the power of data-driven digital marketing.


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How Amazon's A9 Ranking Algorithm Works | Amazon SEO 2020 | Amazon FBA

How Amazon's A9 Ranking Algorithm Works | Amazon SEO 2020 | Amazon FBA

With Amazon SEO in 2020, you need to consider the one thing standing between your private label FBA product and a potential customer – Amazon’s very own algorithm “A9”. If you are trying to find out how to rank your product on Amazon then you need to be aware of the ranking factors that make up the A9 algorithm.

When a customer enters a search term on Amazon the A9 algorithm kicks in to almost instantly return a list of products for the customer to choose from. This list of products is heavily optimised to produce the highest chance of generating a sale.

Amazon uses this algorithm in two ways…

1) It looks at the relevancy of the products to ensure only products relevant to the original search term are shown to the customer.
2) It uses the ranking factors below (plus more) to sort these filter products into an order that is most likely to lead to a sale.

The A9 algorithm takes into account a huge amount of data and in this video, I am going to discuss some of the factors that I believe are most important. By being aware of how to rank you can optimise your listing to get the best possible organic ranks on Amazon.

The factors I am going to discuss all have the potential to impact these key performance indicators which are extremely important in determining the organic rank of your product.

• Relevancy
• Click Through Rate (CTR)
• Conversion Rate (CR)
• Bounce Rate / Exit Rate

The most important thing to remember with A9 is that its primary goal is to generate a sale. The reason for this is Amazon makes more money if a sale takes place. With that in mind here are the most important Amazon ranking factors:

1) Sales History / Sales Velocity / Best Seller Rank (BSR)
2) Title, Bullets, Description and Backend Keywords
3) Photography
4) Price
5) Reviews
6) External Traffic
7) Availability
8) Order Defect/Return Rate
9) A+ Content
10) Answered Questions
11) Fulfilment Method

Customers are just one variable in a huge algorithm, however, the way they interact with your listing is probably the most important information Amazon collects. This interaction data is how Amazon compares products and decides which products to show to potential customers.


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Matt Southern

Google May Be Forced to Reveal its Search Algorithm to an SEO

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets.

As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm.

Not only would Google have to hand over the details of its algorithm, it would have to hand them over to a working SEO consultant.

Google Has Two Choices

For obvious reasons, Google does not want to give up its algorithm secrets.

However, Google also doesn’t want to withdraw evidence which is vital in helping the company win the lawsuit.

Those are the only two choices Google has right now when it comes to fighting the lawsuit.

The only other choice would be to settle the lawsuit, which would reportedly involve millions in damages.

Not to mention that a settlement creates the perception of Google admitting to doing something wrong.

The best case for Google right now is if the company opts to withdraw evidence and somehow still wins the case.

How Did Google Get in This Situation?

We glossed over a plethora of details up to this point – we’ll get into them now.

This whole situation stems from a lawsuit against Google by a company called Foundem dating back to 2012.

That’s the year the lawsuit was filed, but actual events pertaining to the lawsuit date back to 2006.

Foundem alleges it was the victim of anti-competitive practices by Google.

According to Foundem’s claims, Google deliberately ranked its own products ahead of Foundem in search results starting in 2006.

Foundem is seeking damages for the loss of business it incurred as a result being ranked down in Google search.

What Happened to Foundem?

Foundem was a vertical-search engine for finding the lowest online prices.

It was initially only available to a limited group of users before being opened up to everyone.

Prior to being available for everyone, Foundem still appeared in search results.

Foundem appeared quite prominently in search results, in fact, often appearing on the first page for shopping-related searches.

In only two days after launching to everyone, Foundem was buried in Google’s search results.

Foundem dropped from the first page of search results to dozens and, sometimes, hundreds of pages lower.

What makes this suspicious is Foundem’s search rankings only dropped in Google. It still ranked well in other search engines.

That’s what lead Foundem to the notion that this was a deliberate effort to stifle competition against Google Shopping.

Google’s Algorithm is Now a Court Exhibit

Foundem filed a lawsuit against Google in 2012, which is still being fought to this day.

In an effort by Google to prove it didn’t engage in anti-competitive practices it provided confidential documents to the UK High Court.

The documents were filed as court exhibits by Google engineers Cody Kwok and Michael Pohl.

The judge presiding over the case says the documents aim “to explain the operation and aims of Google’s ranking algorithms, and how they have been applied to shopping comparison sites generally and Foundem in particular”.

Foundem Demands An SEO Expert

The details of Google’s search algorithm would be too technical for lawyers to understand, Foundem argues, so it wants to bring in an SEO expert.

Specifically, Foundem wants to bring in Philipp Kloeckner to interpret the details of Google’s algorithm.

Google argues that giving its algorithm information to an SEO would compromise the integrity of its ranking process:

“The integrity of Google’s ranking processes relies upon all webmasters or website owners having the same degree of access to information about Google’s ranking… This will no longer be the case if information of this kind is made available to some individuals offering commercial services to assist companies to improve their Search ranking.”

Not satisfied with this response, Foundem suggests Google could simply withdraw the documents in question so no one ever has to see them.

Google then argues the documents are vital to proving its defence.

In other words – without these documents there is no case.

The Ultimatum

That brings us to where we are now.

In order to move the case along, the judge stepped in and said Google can either withdraw the documents or let them be seen by Philipp Kloeckner.

Now here’s where it gets really interesting.

If Google stays firm on neither withdrawing the documents or providing them to Kloeckner, the judge will grant Kloeckner the permission to view the documents himself.

The judge is giving Google “reasonable time” to make a decision, which surely can’t be an easy one to make.

We’ll have to wait and see how this plays out for Google. We could be on the verge of an historic event in search history.

Sources: The Register, The New York Times

This content was originally published on Source link, we are just re-sharing it.

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PINTEREST SEO 2020 | Learn about how the  Pinterest SEO Algorithm is evolving into 2020 and beyond

PINTEREST SEO 2020 | Learn about how the Pinterest SEO Algorithm is evolving into 2020 and beyond

This video is a walkthrough of how we believe the Pinterest SEO algorithm is evolving in 2020 and how you can make your Pins perform better. Included is a Pinterest OCR demonstration.

✅ Let’s connect:
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Twitter – @bmarketinginfo
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Free SEO Cheatsheet and Link to Cracking the Pinterest Code Courses.

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** All video and audio content created by Brilliant Marketing and or used with permission from the creator.


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3 NEW TIPS For Growing on Instagram in 2020 | Algorithm Updates

3 NEW TIPS For Growing on Instagram in 2020 | Algorithm Updates

3 NEW TIPS For Growing on Instagram in 2020 | Algorithm Updates
🚀How To Grow On Instagram in 2020 without Follow/Unfollow:
#️⃣ Here’s the best Hashtag tool I use:


After all these changes and the Instagram algorithm updates that have been going on in the past months it’s time to approach Instagram marketing with a new set of eyes to grow organically and fast to get discovered on instagram and escape the shadow ban.

In this video we’re gonna talk about 3 NEW tips to grow your instagram and become instafamous fast.

#InstagramHacks #InstagramStoryHacks #InstagramAlgorithm

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👻 Remove Your Instagram Ghost Followers: 👻

Also, cause the question has been popping up lately a few times, here’s some resources I use daily that transformed my personal brand, business and life:

Music I Use:
Experts Secrets (One of the BEST BOOKS in Digital Marketing):
ClickFunnels (14 Day FREE Trial):
Can’t Grow A YouTube Channel Without This:
Best Hashtag Tool:
Chargebee (Subscription Management and Billing):



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