Title: Today’s AI Stories and Takeaways for Marketers
Date: Wednesday, 7 May 2025
AI continues to redefine how marketing and advertising are executed across content, campaign optimisation, customer engagement and platform strategy. Today’s roundup dives into the rising use of AI in campaigns, the exponential value of immersive advertising formats, and the evolution of consumer interaction—from hyper-personalised creative to mobile-first delivery. Here’s what you need to know.
AI Adoption and Transformation in Marketing
AI is now firmly embedded in mainstream marketing functions:
– 69% of marketers are actively using AI for campaign automation, personalisation, and predictive insights. From email sequencing to segmentation, AI is delivering measurable efficiencies.
– Content generation remains the top AI application, with two-thirds of marketers leveraging generative tools for blogs, product descriptions, and ad copy.
– However, widespread AI adoption still faces friction—67% cite a lack of training as a major barrier, emphasising the need for upskilling across departments.
– In terms of customer service, AI performs best when augmenting human agents rather than replacing them, reinforcing the “human-in-the-loop” model.
– OpenAI has introduced purchase-assistance integrations in ChatGPT (e.g. fashion and electronics), further blurring the line between conversational AI and ecommerce.
Notably, platforms like Shopify, Duolingo and Box are adopting AI-first business strategies, signalling broader operational transformation. Meanwhile, OpenAI continues refining personality traits in AI—rolling back overly agreeable behaviours that may limit nuanced consumer interactions.
Advertising Goes Immersive, Interactive, and Personal
Digital advertising approaches are shifting to meet rapidly evolving consumer preferences and channel capabilities:
1. Rise of Immersive Technologies
Brands are investing in AR, VR, and mixed reality to create emotionally resonant and interactive experiences. In-store installations, virtual try-ons, and branded virtual environments are fast becoming must-haves rather than novelties.
2. Short-Form Video and Interactive Ads
Short-form video dominates engagement metrics across platforms like TikTok, Instagram Reels, and YouTube Shorts. Brands are adapting content length and style while investing in interactive formats that drive deeper user participation.
3. Hyper-Personalisation and Mobile Optimisation
AI enables unprecedented micro-segmentation, tailoring creative to real-time behaviour, sentiment, and psychological profiles. At the same time, Google’s mobile-first indexing demands that marketers refine mobile UX for discoverability and performance. Ethical data exchange remains key: contextual personalisation must be balanced with transparent value for users.
What This Means for Marketers:
– Invest in training your team on AI technologies—not just tools, but strategic implementation.
– Blend AI with human expertise for content and support functions to maximise both performance and trust.
– Expand your creative strategy to include immersive content (AR/VR), particularly for brand activations and Gen Z engagement.
– Prioritise short-form video and interactive formats on mobile platforms to sustain attention and ROI.
– Build experiences around consent-based personalisation—users will share data if the exchange feels fair and beneficial.
The marketing playbook for 2025 is being rewritten in real time. Brands that combine technology fluency with human-first experiences will lead the next era of growth.
