Under the hood
How Third Eye works.
A plain-English walkthrough of the four agents, the brand memory system, and the pipeline that runs every day without being briefed.
The pipeline
Four agents. One continuous loop.
Each agent hands off to the next. The cycle repeats every week, getting sharper as it learns what performs for your specific brands and audiences.
Research
Oracle
Scans for trends and signals
Planning
Architect
Builds the content calendar
Creation
Prism
Generates all content formats
Publishing
Beacon
Publishes & finds leads
You sit between Prism and Beacon.
Everything Prism generates goes into a review queue. You approve, edit, or reject. Beacon only publishes what you’ve signed off. Feed engagement data back in and Architect adjusts the next cycle automatically.
Agent 01
Oracle
Finds what’s worth talking about before your competitors do.
Oracle runs a weekly research sweep across news sources, industry publications, social signals, and search trends. It’s looking for: what topics are gaining momentum, what questions your audience is asking right now, and where there’s a content gap you can own.
It doesn’t surface generic trending topics it filters everything through your content pillars and industry context. If you’re a B2B SaaS brand, Oracle isn’t going to surface celebrity news. It finds what’s relevant to your audience, specifically.
What it produces
Top 5–10 trending topics relevant to your industry this week
Rising search terms and questions your audience is asking
Competitor content gaps what they’re not covering
Signals passed to Architect for calendar planning
Example Oracle output
THIS WEEK’S TOP SIGNALS
Agent 02
Architect
Turns research into a full content strategy then a calendar.
Architect takes Oracle’s signals and combines them with what it knows about your brands: your content pillars, your audience, which platforms you publish to, what formats perform best, and your posting schedule. Then it plans the week.
It doesn’t just assign topics randomly it thinks about format mix (you don’t want six text posts and zero visuals), pillar balance (not everything should be about one theme), and platform-specific strategy (what works on LinkedIn is different from what works on TikTok).
It also absorbs engagement feedback you provide. If you tell it that posts about “real AI results” performed 3× better than thought leadership posts last month, it adjusts the balance for this cycle.
What it produces
A full weekly content calendar per brand
Topic + format + platform assigned for each slot
Reasoning for each content decision
Instructions passed to Prism for generation
Example calendar entry
Agent 03
Prism
One topic in. Every format out.
Prism takes each calendar entry from Architect and generates the actual content. But it doesn’t write a generic post and copy-paste it across platforms that’s not how good social media works and Third Eye knows it.
For each piece, Prism knows the platform rules. LinkedIn posts use short punchy lines and measured authority. TikTok scripts are spoken-word, energetic, hook-first. Pinterest needs a visual hook and a clear save-worthy concept. Blog posts need AEO-structured headers and answer-first formatting for AI search engines.
It also knows your brand’s voice, tone, vocabulary, and what you’ve published before so it doesn’t repeat topics or contradict your positioning.
Content formats Prism generates
LinkedIn text posts (personal + company page variants)
TikTok and YouTube video scripts
Instagram and Facebook captions
Pinterest graphic concepts and captions
WordPress blog articles (AEO-structured)
Substack newsletter drafts
Carousels and infographic briefs
One topic → eight outputs
INPUT
“AI agents replacing marketing coordinators”
Agent 04
Beacon
Broadcasts your brand everywhere it needs to be and fills your pipeline.
Beacon handles two things: publishing and outreach. On the publishing side, it takes approved content from the review queue and pushes it to the right platform at the right time LinkedIn, TikTok, Instagram, Facebook, YouTube, Pinterest, or your WordPress blog using your existing posting schedule.
It doesn’t blast everything at once. Each platform gets its content at its optimal time. LinkedIn goes out at 11am UK. Pinterest at 3pm. TikTok, Instagram, and YouTube at 7pm. Your blog posts at 9am. All managed automatically.
On the outreach side, Beacon runs a weekly lead generation sweep scanning for businesses that match your ideal client profile and surfacing qualified leads to your dashboard. Not mass cold outreach. Targeted, reviewed, and delivered to you for approval.
What Beacon delivers weekly
Approved content published to all platforms on schedule
Failed publish alerts if a platform connection drops
5–15 qualified outreach leads matching your ICP
Lead details: company, contact, signals, suggested angle
Example posting schedule
All times UK. Fully configurable per brand.
Brand memory
It knows your brand. Not just its name.
Each brand you run through Third Eye has its own complete profile stored in the system and loaded into every decision every agent makes.
Voice & Tone
How your brand speaks. Formal or conversational. Provocative or measured. British or American English. The vocabulary it uses and avoids.
Content Pillars
The 4–6 themes your brand owns. Oracle and Architect use these to filter and prioritise. Content always ladders up to a pillar.
Audience Profile
Who you’re writing for their job title, industry, pain points, and what they care about. Prism writes to this person specifically.
Platform Config
Which platforms you publish to, your account IDs, posting times, and format preferences. Different per brand.
Source Documents
Upload PDFs product docs, research, brand guidelines, competitive analysis. The system reads them and uses that knowledge in generation.
Posting Schedule
How often per platform per week. Beacon uses this to pace publishing no flooding, no gaps.
No fixed brand limit.
Each brand profile is completely isolated from the others. Oracle, Architect, Prism, and Beacon all run independently per brand. You can run 1 brand or 50. Agencies use Third Eye to manage entire client portfolios from one dashboard.
Your role
You set the strategy.
The agents execute it.
Third Eye is autonomous but not unsupervised. You’re in control at every decision point that matters.
Configure your brands
Set up voice, pillars, platforms, and audience once. Third Eye uses this as the foundation for every decision it makes going forward.
Review generated content
Everything sits in a review queue before publishing. Approve, edit, or reject each piece. You can also set rules that auto-approve certain content types if you trust the output quality.
Feed engagement back in
Copy your top-performing post metrics into the dashboard each week (or month your call). Architect uses this to adjust what it plans next. The system gets sharper over time.
Approve outreach leads
Beacon delivers a weekly list of qualified leads. You review each one and decide who to contact. Third Eye finds them you start the conversation.
Getting started
What getting set up actually looks like.
Two paths depending on which tier you choose.
Self-Managed Kit path
Deploy to hosting
Railway, Render, or Vercel the docs walk you through it step by step.
Connect your API keys
Anthropic (Claude), Gemini (images), and your social publishing account. Full list provided.
Configure your first brand
Voice, content pillars, audience, platform connections, posting schedule.
Trigger your first planning run
Oracle researches. Architect builds your first calendar. Takes a few minutes.
Review your first week of content
Prism generates everything. You approve, edit, or reject from the dashboard.
Watch it publish
Beacon takes it live on schedule. You’re running.
Done-With-You path
Discovery call
We understand your brands, platforms, goals, and technical setup.
We handle deployment
Third Eye deployed on your infrastructure. You don’t touch the terminal.
Brand configuration
We configure all your brands voice, pillars, platforms, audience. You review and sign off.
Two-week supervised run
We run the first two weeks alongside you, tweaking the output until it’s where it needs to be.
Handover session
Walkthrough of the dashboard, the review queue, and how to feed engagement data back in.
You take the wheel
Fully handed over with documentation and optional ongoing support.
Ready to run it?
See the full overview, proof, and pricing on the Third Eye landing page.