What is Content Marketing? | Marketing Masterclass | Content Strategy 2020 | Beginners Guide

What is Content Marketing? | Marketing Masterclass | Content Strategy 2020 | Beginners Guide

In this video, Trainer & Speaker Ms. Jyeshtha Bhagat gives complete knowledge and insights on “Content Marketing”.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action”. The rise in digitization has brought in exponential value for content; Indeed ‘Content is the King’. Content marketing helps to improve conversions because it allows you not only to establish a connection with your customers but also to educate them. It means that content marketing is a long-term strategy that focuses on giving customers high-quality content that is very relevant to them on a consistent basis. Instead of pitching your products or services, you are providing truly relevant and useful information to your customers to help them solve their problems.

For more insights, you can but the book Marketing Masterclass – By Prathamesh Veling Founder & Director of Magic Institute of Excellence. He is Market Research & Analytics Professional; by qualification, he is B.E, MBA, MA (Economics) and MA (Psychology)

Book Status: COMING SOON…!!! (Purchase link will be shared soon).
You can leave your email id in the comment box our team will get back to you as soon as the book is launched. The First 50 lucky draw winners will get the book for FREE..!!!
The vision of MIE is to bring in transformation in the mindset of people towards education. Join us on this journey and help us support this cause.

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Source. First Published on YouTube

Growth Hacking Articles

How to Start a Social Media Marketing Agency | SMMA [COMPLETE GUIDE: PART 1] Digital Marketing

How to Start a Social Media Marketing Agency | SMMA [COMPLETE GUIDE: PART 1] Digital Marketing

Want a chance to win The Digital Marketing School 2.0? Leave a comment below with your goals for this year and we’ll pick a winner for every 100 comments!

Have you thought about partnering with an expert to get your agency started right?

Fill out the form below to see if you qualify to work with my agency and I to get yours off the ground and running smoothly in 2 months or less: https://forms.gle/cG4p1RfXkxZfab48A

A marketing agency is a business that provides campaign solutions to companies that are trying to increase their brand recognition on the internet. In this instance, strategies are done online or digital, instead of traditional methods such as radio, print or TV ads.
Digital marketing is comprised of various methods that I like to call SWEPS which stands for Social, Web, Email, Pay-Per-Click and Search Engine Marketing. Then there’s also CM which means Content Marketing. Once you have learned at least one of those strategies, you can start earning money running campaigns for companies that need your expertise.
If you are planning to start an SMMA in 2020, you must have heard a lot of things that hinder you to start, and one thing is probably the oversaturation in the marketing industry. Think about how a lot of entrepreneurs start their businesses per year – there are millions! That said, you are guaranteed that you can find a potential client who will be needing your assistance to come up with successful campaigns that will drive traffic for their business.

To start your marketing agency, you will need these:
1. Laptop
2. Internet
3. Business License
4. Tax ID
5. Bank Account
6. Niche
7. Business Name
8. Website
9. In-depth understanding of SWEPS and CM

00:01:47 – Making $10,000+ Per Month or MORE [What They Don’t Tell You]
00:09:43 – SWEPS + CM Digital Marketing Explained
00:20:11 – Playlist
00:20:22 – Facebook & Instagram With Ads
01:05:15 – What is Your Focus?
01:05:30 – Website Marketing, Development, & Design
01:29:34 – Are you looking for more instructional videos like this?
01:30:05 – Email Marketing & Automations
01:45:23 – PPC (Pay-Per-Click) Marketing A.K.A. Paid Ads

🎯 Courses And Mentorship
✅ Digital Marketing School 2.0: https://cerealentrepreneur.academy/the-digital-marketing-school-2/
✅ Apply For Mentorship Group:https://cerealentrepreneur.academy/the-map-mentorship-program/
✅ Facebook Training Course:https://cerealentrepreneur.academy/facebook-ads-marketing-mastery/
✅ Personal Branding & Influence: https://cerealentrepreneur.academy/personal-branding-influencer-marketing/

🤑 Get Some FREE Stuff
✅ Ultimate SMMA Training | https://cerealentrepreneur.academy/ultimate-smma-startup-course
✅ Starting an SMMA Checklist | http://bit.ly/starting-smma-checklist
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😍 Let’s Make It Official
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💯 Music For Your Hustle
✅ Cereal Entrepreneur’s Spotify Playlist

#SMMA #SocialMediaMarketing #DigitalMarketing

Source. First Published on YouTube

Growth Hacks Blog

Pricing Digital Marketing Services for Your Agency in 2019 [COMPLETE GUIDE]

Pricing Digital Marketing Services for Your Agency in 2019 [COMPLETE GUIDE]



1. Social Media Management

Some degree of social media management should be included in every package you offer as it is one of the most effective ways to increase engagement and sales, on top of being one of the cheapest.

Social Media Ads
– If you’re client is wanting to run ads, the industry standard for ad management budgets is typically anywhere from 20% to 30% of the ad spend.

Email Marketing
Email marketing is an easy, cheap, and effective service to offer. There are many automation services you can use to make the task easy and affective.

– Basic SEO should start at no less than $500 a month.

PPC (Search Engine Ads)
– PPC campaigns are expensive – if a client is unable to spend less than $1000 it is not recommended to suggest as a service to a potential client.

Web Development
– Web development is one of the trickiest services to price for and will depend heavily on the industry the client is in and what will be necessary on their website.

Building Landing Pages/Lead Magnets
– Building landing pages and lead magnets should be taken into consideration when you are giving your clients a quote for a website build.

Creating Content
– The cost of creating content will depend on the type of content as well as the frequency of creation.

Creating Videos
– Video content requires more experience and skill, more expensive equipment than written content, and that should be taken into consideration when coming up with content creation costs.

Video Document/Blog Article

Get Your First SMMA Client in 2019
The Future of SMM
New Instagram Shopping Features

Site: https://cerealentrepreneur.academy
Free Training: http://cerealentrepreneur.academy/free-training/
Digital Marketing School: https://cerealentrepreneur.academy/digital-marketing-courses/
Marketing Agency Padawans (Mentorship Group): https://cerealentrepreneur.academy/the-map-mentorship-program/
Facebook Training Course: https://cerealentrepreneur.academy/facebook-ads-marketing-mastery/
Personal Branding & Influencer Marketing: https://cerealentrepreneur.academy/personal-branding-influencer-marketing/

Building a 6 Figure Business Funnel| https://bit.ly/internetbizsuccess
Digital Marketing Audit Template | https://bit.ly/freeTemplateDMAT
FREE Facebook Ads Training Course | http://bit.ly/FREEFBAdsTraining
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Starting a SMMA Checklist | http://bit.ly/starting-smma-checklist
SMMA Budgeting Template | http://bit.ly/SMMA-Budgeting-Template

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Free Digital Marketing Help Group: http://bit.ly/DigitalMarketingFreeFacebookGroup

Source. First Published on YouTube

Growth Hacks Blog

How to Use TikTok for Business (Step By Step Guide + Marketing Strategy)

How to Use TikTok for Business (Step By Step Guide + Marketing Strategy)

The High Court of Madras recently banned Tiktok. You know something is trending when it gets banned. The rise of tiktok has been even faster than the collapse of the Indian batting in World Cup semi-finals (joke). I too thought Tiktok like many others was just hype and will soon be gone. It has blown up to over 500 million users and one billion downloads.
About 6 months ago, I saw my neighbour’s kids dancing to some music on his phone. Little did I know he would go on to become a star in such a short while. This is the power of TikTok.
You know I see a great similarity between you and Loren Grey(worlds most famous tiktoker) and Riyaz Ali(top tiktoker in India). Both of you started with 0 followers and have the burning desire to become famous.

If you really want to dig deep into Digital Marketing, be sure to check out my book, published by McGraw Hills : https://www.profseema.com/books/

Website: http://ProfSeema.com
Follow us on Facebook: https://www.facebook.com/ProfSeemaGupta/
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Step 1: Picking the right area or profile:
TikTok is full of actors, singers, dancers etc. Many Youtubers out there will tell you to make content based on the latest trends and hashtag. That does not work in the long run. Tiktok is all about being unique. A Tiktoker from Theni TamilNadu just posted short videos of him taking care of his fields. He has become immensely popular.
Loren Grey is more popular than Jennifer Lopez, not because she is a better singer. She stands out by being herself.
Don’t follow trends. Be the trend.

Step 2: Decide your Target Audience
All top Tiktokers know who is their target audience. Only if you know who you are targeting can you make content that they will like and share.
I am sharing the overall user types to help you filter out easily.
•87% of all tiktok users are GenZ.
•Over 40% are Indians and 18% Americans.
•56 % of users are female.
•70 % of users also use Insta and Facebook.

Step 3: Creating Content
Let your content change the world, and not the world change your content.
Have you copied assignments in exams and scored higher than the person you copied from. Comment and tag that loyal friend below. But it does not work like that in TikTok. You have to be original and entertaining. Tiktok is mainly a youthful and fun platform.

Step 4: Understanding Tik Toks Algorithm:
TikTok uses AI to suggest videos. On the basis of hashtags, keywords, location, posts which your user liked or commented and many other parameters, related videos will pop up.

These are some top tricks to make an effective Tiktok marketing strategy:
1. Hashtag Challenges
At some point or the other, we too have done some viral challenge. It all started with the ALS Bucket challenge where people poured ice-cold water over their heads to raise awareness about the syndrome. It started the viral trend that has gone on to become the most popular marketing tool and content creator for TikTok. From the bottle cap challenge to the #seekdonthide challenge, everyone is doing it.
Tiktok generates revenue by allowing brands to show their ads to its users. The videos on Tiktok are 15 seconds long. So these ads should be of 15 seconds. These ads appear in between the videos and can take the whole screen and are Instagram. Ads are relatively lesser in number and can be effective with TikToks AI used for targeting. Check out my blog for more info on how to run an ad campaign with greater ROI. Link is in the description.
Brand takeover ads play as soon as you open the Tiktok app. When you click on these ads, they redirect you to the brand’s official website. TikTok can generate a considerable amount of revenue from these ads. However, Tiktok ensures that no user sees more than one brand takeover ad per day.
People are always looking for funky and cool filters.
Tiktok is making the platform more interactive and more enjoyable with 2-D, and 3-D Augmented reality branded lenses. These lenses, along with the hashtag challenge, can make the campaign engaging. Tiktok allows a brand to make its lenses. (Include a funny lense for comic relief)
How exciting would that be if you could use get some TikTok coins every time you use some service or buy some product? Or if you get coins when you use GooglePay or PayTm to pay for services.
Well, TikTok coins can open ample of options for collaboration with different brands.
There are two rules for TikTok.
Rule number 1: Always stay original and never give up.
Rule number 2: Never forget rule number one.

#ProfSeema #IIMB #Bangalore #TiktokForBusiness #TiktokMarketing #HowToUseTiktok #MakeMoneyOnTiktok #TiktokForBusiness #BusinessOnTiktok #TiktokBusinessModel #TiktokMarketingStrategy

Source. First Published on YouTube

Growth Hacking Articles

COMPLETE GUIDE to Pricing Digital Marketing Services for Your Agency

COMPLETE GUIDE to Pricing Digital Marketing Services for Your Agency

COMPLETE PRICING GUIDE PDF + ARTICLE | https://cerealentrepreneur.academy/complete-guide-to-pricing-digital-marketing-services-for-your-agency

When starting out with a digital marketing agency or social media management agency, one of the most important decisions you will make is deciding on pricing. You want to make sure you are valuing your time and skills, while also working with your client to work within their budget and needs.

With this in mind, here is a guide to what you should reasonably be charging your clients for your digital marketing services:

1. Social Media Management
2. Email Marketing
3. SEO
4. PPC
5. Web Development

Video Document/Blog Article

Building a Client Proposal: Part 2: Pricing | https://www.youtube.com/watch?v=2KtpbStsdCY&t=20s

Pricing Your Services | Social Media Marketing Agency | Digital Marketing Agency | https://www.youtube.com/watch?v=ZL7z8KUCG_4

Beginners Guide To SEO: Intro | What is Search Engine Optimization | https://www.youtube.com/watch?v=e9-gQDLD0sc

If you have any questions make sure to contact me at one of my social media accounts listed below!!

iTunes — https://itunes.apple.com/us/podcast/cereal-entrepreneur/id1307073662
SoundCloud — https://soundcloud.com/user-782111878

Digital Marketing School: http://cerealentrepreneur.academy/digital-marketing-courses/
Personal Branding & Influencer Marketing Course: https://cerealentrepreneur.academy/personal-branding-influencer-marketing/
Marketing Agency Padawans (Mentorship Group): https://cerealentrepreneur.academy/the-map-mentorship-program/
Facebook Training Course: https://cerealentrepreneur.academy/facebook-ads-marketing-mastery/
Blog: https://cerealentrepreneur.academy/free-training/

Free Facebook Ads Training | http://bit.ly/FREEFBAdsTraining
Guide To Building a 6 Figure Business | http://bit.ly/internetbizsuccess

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Facebook | https://facebook.com/cerealentrepreneur
Instagram | https://instagram.com/cereal_entrepreneur
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Twitter | https://twitter.com/cerealentrep

Free Facebook Group Marketing Help: http://bit.ly/DigitalMarketingFreeFacebookGroup
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Email Automation with Active Campaign: http://www.activecampaign.com/?_r=B7R75W3F

Source. First Published on YouTube

Growth Hacks Blog

A User Guide to Product Design by Director of UX at Google

A User Guide to Product Design by Director of UX at Google

A Product Management talk by Abigail Hart Gray at #ProductCon New York 2019, A User Guide to Product Design by Director of UX at Google.

👉 Subscribe here: http://bit.ly/2xMQLbS
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Get the presentation slides here: https://prdct.school/2Ki3fks
Find out more about us: https://prod.school/2QmH7Lk 💻

Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.

Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix. See our upcoming courses here: https://prod.school/2QmH7Lk

In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data Analytics, Coding, Digital Marketing, UX Design and Product Leadership. Click here to see what we have coming up: https://prod.school/2LXBwpd

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/2O5gsQ8

#ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #PMCertificate #ProductManager #Product #PM #IT #Management #PMP #ProductDesign #FinTech #ProductCon


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Growth Hacking: A Content Marketer's Guide to Growth Marketing

Growth Hacking: A Content Marketer's Guide to Growth Marketing

Are you a growth hacker looking to level-up your business? Give your business and resumé a boost with the free HubSpot Academy Content Marketing Certification course: http://bit.ly/2k7dx9o

Growth marketer Sujan Patel teaches growth marketing, how to instill a growth mindset into your organization, and how to create a framework around growth to rapidly scale your business.

Want more content on growth hacking? Check out this blog post: https://blog.hubspot.com/marketing/smart-marketers-guide-to-growth-hacking


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A Complete Social Media Marketing Guide for Beginners ( With Real Example)

A Complete Social Media Marketing Guide for Beginners ( With Real Example)

Social Media Marketing is an important part of digital marketing. Learn social media marketing in the easiest language.

Social media marketing is very important for every business today. It’s very difficult today to think about business growth without using social media marketing.

And if you want to grow your business using social media marketing, you need a proper strategy.

This video is a complete guide for digital marketers and businesses to understand social media marketing today.

You can easily understand this in this video even if this is first time you have heard about this.

Here you will learn
1. What is social media marketing.
2. Organic and Paid Marketing and difference between the two.
3. What is re-marketing
4. Most important objectives of social media marketing
5. How to target
6. Best tools for SMM

Join India’s Most Innovative Classroom Digital Marketing Course.
Visit: https://dmaticdigital.com/
Call: 9372086939 / 9321199662

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Website Migration Checklist: The Hitchhiker’s Guide

Website Migration Checklist: The Hitchhiker’s Guide

This post was last updated by Zee Hoffmann Jones on November 2019

In online marketing, “site migration” is usually a phrase that makes SEOs, PPCers, site owners and stakeholders wince. Regardless of whether you think site migrations are real, we’ve all heard horror stories about sites that have gone through domain name changes and experienced a massive drop in traffic and visibility, and those that have suffered the same fate just by changing protocol. Whether you have acquired a domain, want to roll up your M-Dot site into a responsive design, or are moving from HTTP to HTTPS, it’s crucial to have a solid action plan to avoid traffic and revenue loss.

On this journey, we’ll cover some of the most important things to address pre-migration, during your migration and post-migration. We’ll share a list of tools our team recommends and even give you a free site migration checklist – to give your site the best chance of a smooth transition to your new destination.

Got an upcoming site migration?
Access the site migration checklist for free.

What is a site migration? Migration types and considerations

Before you rush off into the unknown, let’s start with the basics: migration types. There are many reasons you might need to migrate your site, but here are some common ones:

Mobile Migrations: M-Dot and Responsive Redesigns

Two main types of mobile migrations include m-dot roll ups (e.g. m.domain.com) and responsive redesigns (e.g. redesigning your mobile experience from a pinch and zoom to one that fits various screen sizes). The main reason for these migrations is to create universal experiences of your site for all users, regardless of device type. This is especially important as Google’s index is now mobile firstBuilding a responsive site helps consolidate site authority and reduce development resources (due to having only one site to manage and update).

HTTP to HTTPS migrations

An HTTP to HTTPS site migration is getting rarer, as most sites are automatically built with secure certificates, like TLS and SSL certificates.  This type of migration is one where the domain remains unchanged, but a secure certificate becomes associated with the site and changes your site’s protocol to HTTPS. This certificate is a symbol of a safe and trustworthy site and explains Google’s push for domains to adopt the protocol. 

TLD Migrations & ccTLDs

Top Level Domain (TLD) migrations refer to changing the TLD of a site (e.g. changing TLDs from .com to .org). Country Code Top Level Domain (ccTLD) migrations refer to a move from a country-specific TLD to a more internationally recognised TLD (e.g. .co.uk to .com). These moves are valuable to website owners that are trying to target a larger audience outside of a particular country’s location. 

Rebranding/Consolidating Domains migrations

Rebranding is a type of site migration which occurs due to a change of name or brand acquisition. Like ccTLD to TLD migrations, this can involve moving a single domain or migrating multiple domains into one. As expected, involving multiple sites in a migration leads to greater risk for traffic and visibility.

No matter which type of migration you are looking to do, each comes with a shared list of dos and don’ts:

Do understand that looks aren’t everything

With the prospect of a new site comes the excitement of building something visually stunning. Do put your flair on the new site, but make sure this doesn’t come at a usability or SEO cost. This encompasses things like making sure your new design is accessible to special needs users and not exclusively relying on JS to load your site’s content. 

Do consider wider channels

If you’re changing your company’s name or branding as part of your site migration, it’s crucial that you not overlook your other digital channels: 

  • Social – This involves thinking about social platform bios, profile pictures and logos, names, trademarks and brand tone of voice. It should be relatively simple to update a social media account without interrupting your regularly scheduled posts, but if you need users to take action (i.e. follow a new brand name account) or not to take an action (i.e. if you don’t want your devoted followers to unfollow you when your account name changes), give them notice and follow up with regular “countdown to launch” reminders.

  • PPC – If you run Google Ads or other paid search, then this is a biggie. Make sure you update your final URLs to reflect the URL changes you have made in the migration plan. The last thing you want is your ads sending users to broken links or being disapproved entirely. Also, don’t forget to adopt the same tracking codes/UTM parameters to ensure that there is no break in reporting.

  • Offline – If your migration involves a name change/rebrand, you may want to take out advertising on billboards, local press and beyond (depending on your offering). 

  • External Domains –  Don’t forget to look back at previous domain campaigns/products that may have been supported by vanity URLs. Be sure to 301 redirect these to your new domain if they are still live or have earned links and social shares.

  • SEO – Organic traffic is likely to be impacted most adversely in the short term as Google makes sense of redirects and page changes that have been made. To prepare for this, plan to invest extra budget in alternative traffic sources such as increased email marketing, paid and social advertising.

Do get the timing right

Timing is everything. In the planning stage, it is vital to choose the best time to migrate by considering the following questions:

  • Is your site affected by seasonality? If so, when are these peak periods? Look to your website analytics tracking for these data (e.g. Google Analytics).

  • Who are the core team members that will be involved in the site migration? What is their availability? Are there concurrent company launches or releases at this time? Are any key stakeholders going to be out of the office around your launch date?

Take advantage of your analytics data to understand your business traffic patterns, and Google Trends data to understand overall user demand within your industry. Plan to migrate during quieter business periods when ample staff resources are available.

Do manage expectations

Migrations don’t always go according to plan; therefore, it is recommended to manage expectations early:

  • Agree on migration objectives. Why are you migrating? Is this a necessary rebrand? Is it time that you made your site secure or fully responsive?

  • Be clear about the amount of time and effort each step of your migration will take, and pad your timing estimates to account for delays and unforeseen blockers. Documenting firm deadlines and tight feedback turnarounds in one universal location (such as a shared work calendar, or project management tracker like Asana) will be crucial to keep the project on track.

  • Outline each team member’s role and responsibility in this migration and share it early on so that everyone knows what is expected of them. In addition to writing down each person’s expectations, include information around “impact” should their expectations not be met (e.g. if your SEO is unable to deliver mapped keywords by X date, what will fall by the wayside?).

  • Be clear about the potential impacts of migrating in both the short and long term.  Ranking recovery will likely take longer if your site’s domain name, URL structures and protocols are changing (and will be compounded if happening concurrently).

  • Share migration case studies with your stakeholders if you have them. If you need to convince others that this migration is necessary, examples of others who did theirs well will bolster your argument. 

Do agree on reporting format and frequency

Agreeing on what will be monitored and reported will provide you with accountability and makes sure that you are aware of what is important to measure; and what data is important to pull before launch. From experience, clients often request weekly ranking reports with keywords divided by category type (determined by the site), and page speed insights within the first few weeks of launch.

Although this list of dos and don’ts is important, we still strongly recommend you perform thorough technical audits before migrating, on your staging site, and on launch. This allows you to identify any issues that should be resolved to prevent trouble down the line.

Pre-migration: fuelling the rockets

Now we’ve thought about what’s in the abyss; it’s time to arm yourselves with information before you get out there. It is vital to obtain as much URL information about the legacy site as possible, for tracking, benchmarking and URL mapping purposes.  This can be gained by exporting data from the following sources:

  • Sites Analytics Platform – Export a list of every page that has received at least one (1) visitor in the last 12 months. This ensures that all traffic-driving pages are accounted for ready for the URL mapping process.

  • Buzzsumo – Export a list of all your most shared content. This is a great way to ensure that content that users have engaged with and continue to engage with are accounted for.

  • Screaming Frog/ Deepcrawl – Run and export a full crawl of the legacy site to gather a list of every URL that may need to be mapped. (If you have a separate M-Dot site or subdomains that you are looking to move, don’t forget to include these in the crawl).

  • Moz’s Link Explorer/ Majestic/ Ahrefs/ Google Search Console – from these tools, export a list of each legacy URLs that have external links pointing to them. By using each tool, you can ensure that you are casting the data capture net as wide as possible, given that each tool collects backlink data differently.

  • PPC Accounts – Export a full list of URLs you are using for your PPC campaigns. If you have PPC specific URLs, ignoring these could lead to broken links, a significant drop in quality score and even mass ad disapproval.

Once you have exported this data, it is time to combine lists, remove duplicate URLs and prioritize the most important URLs for redirection. You can use Google Sheets, Excel or Numbers to do this. Next, create a list of URLs for the new site. When you have a list of unique legacy site URLs ordered by importance and a list of planned URLs for the new site, you’re ready to create your URL redirect map.

Map each legacy URL to the new site URL on a one-to-one (1:1) basis where possible, rather than blanket mapping to the homepage or a category page, and ensure that this is done via 301 redirects. With some migrations, there will be an enormous number of URLs that need to be mapped. If this is the case, look for opportunities to use formulas and regular expressions to make the task streamlined.

Once you have created your URL map for the new site, it’s time to benchmark the performance of your legacy site. This will make it possible to measure current performance against your new site. Make a record of the following:

  • Site speed of the top traffic/revenue-driving pages using tools like WebPageTest, Pingdom, GTMetrix or Google PageSpeed Insights.

  • Rankings for your site’s most valuable keywords, across the products/services you offer. In order to effectively monitor keyword behavior and patterns after migration, be sure to categorize your keywords. 

  • Average monthly organic traffic and conversions per page. If you use Google Analytics, you can run a crawl of your site (using Screaming Frog or Sitebulb) and connect your GA account to pull these data for you. 

Now that you have your most important data, and your new domain confirmed:

If you aren’t using a staging environment to test site changes, stop what you’re doing and set one up now. A staging site is a great way to run through changes and settings before launch to understand the full effect of the changes made. Just make sure that it is either blocked in robots.txt and all test site pages have a noindex tag on them. Once this is done, use the staging site to:

  • Test every 301 redirects from the legacy URLs to their new locations;

  • Confirm that URLs present the expected information (e.g. meta descriptions, H1 tags, title tags; and.

  • Ensure all internal links return 200 status codes.

The migration: launch

Finally, you’ve finished your rigorous testing, you’ve set up your monitoring tools, and everyone and everything is in place for the big button push – launch that site!

Post migration: fighting the baddies and taking it home

You’ve thought about the journey, fueled your rockets and now you are in flight. Depending on the strength of your site, backlink profile and social clout, Google will begin crawling your site quite quickly; however, there will be latency in new pages getting indexed while crawlers discover and process these site changes. Regularly check search engine caches for important pages such as the homepage and top level category pages to identify when new URLs/page content are indexed.

Google Search Console checks

In the days after migration, Google Search Console makes it easy to monitor a site migration, including  messages and crawl error reports:

  • Alerts and messages – Check the Google Search Console inbox daily for any alerts or error messages that need to be addressed.

  • Indexation –  Compare the number of submitted URLs to the number of indexed URLs according to Google Search Console. These numbers may not be close together in the first few days, but if this isn’t improving in the second week after launch,  there may be errors that need to be addressed.

  • Crawl errors – Be sure to check GSC’s crawl error report daily for both the legacy and new sites. Within this report, it is important to pay attention to the date the error appeared and compare this to the date any changes were made. If you believe that the errors in the report have already been identified and resolved, mark all errors as fixed. If they are still an issue, the error will return, and it will be clear what needs to be addressed.

Site crawl

Beyond Google Search Console, software crawlers are great tools to monitor status codes, redirect chains, tracking codes and more. Using a crawler (e.g. Screaming Frog, Deep Crawl or Sitebulb), perform a crawl of the legacy site URLs to ensure that:

  • There are no temporary 302 redirects, or redirect chains present;

  • No valuable pages return 404 status codes;

  • Tags and meta descriptions have been migrated as planned;

  • Analytics tracking code is present on all pages (use the custom extraction feature to identify this);

  • No pages that you want to be indexed are being blocked by robots.txt or meta robots tags.

Update online properties

Make sure to update social media properties to reflect the site migration, even if redirects are already in place (e.g. update your site’s link in social bios). It may also be beneficial to update Twitter handles and brand pages. Both SearchEngineWatch and Moz provide helpful social rebrand guides for all the major social platforms.

Update your site’s most valuable inbound links

Where possible it is strongly recommended to contact the owners of sites that link to your legacy URLs. Although a redirect will already be in place, a linking root domain updating their link directly to the new URL will remove undesirable redirect chains and ensure that the maximum amount of link equity is passed to your new pages. More often than not, the sites will appreciate the update. Use the data pulls collected from Majestic, Ahrefs, Google Search Console and Moz’s Open Site Explorer to identify your most valuable inbound links and reach out.

Build new links to your site

It is important to build new links in order to replace some of the link equity lost from 301 redirects, and to create new paths for search engines to discover in order to crawl your site. As always, this is best done by creating relevant and useful content and promoting it to appropriate outlets. Evaluating the existing content you have via what performs well in terms of visits and engagement, and grouping these using a content matrix can help determine your next move.

Tracking and benchmarking

Once the new site has launched, you should  monitor and report on the impact of your changes:

  • Compare site speed and usability of the legacy site vs the new site for the legacy site’s most valuable pages based on the benchmarking data collected earlier.

  • Using your chosen ranking tool, monitor your pre. vs post-migration performance on a weekly basis. As tempting as it is, try not to draw any conclusions on positions for at least four weeks. It can take a while for Google to completely understand the migration that has taken place, and this is compounded by the size of the site, among other factors. Eventually, rankings should recover to their previous positions.  Since it is quite common for rankings to drop before recovering, make sure you communicate this transparently to your stakeholders so that there are no nasty surprises.

Final thoughts

TL;DR (too long; didn’t read): a site migration is a significant project that affects multiple digital channels and should, therefore, be performed with great planning and care. For the greatest chance of success, be sure to follow the processes in this website migration checklist, so you aren’t spending a large chunk of the post-migration period chasing your own tail.

Got an upcoming site migration?
Access the site migration checklist for free.

Remember to ask questions early, pull all necessary data with plenty of time, test and retest your 301 redirects before launch and consider the impact of site migration on wider channels. Migrating a site takes a lot of effort, but if done properly, the rewards can be plentiful.

Useful tools

  • Crawling

  • Link/ engagement intelligence
  • Site speed and performance
  • Rank checkers/performance monitoring

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This content was originally published on Source link, we are just re-sharing it.

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