In this video, Trainer & Speaker Ms. Jyeshtha Bhagat gives complete knowledge and insights on “Content Marketing”.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action”. The rise in digitization has brought in exponential value for content; Indeed ‘Content is the King’. Content marketing helps to improve conversions because it allows you not only to establish a connection with your customers but also to educate them. It means that content marketing is a long-term strategy that focuses on giving customers high-quality content that is very relevant to them on a consistent basis. Instead of pitching your products or services, you are providing truly relevant and useful information to your customers to help them solve their problems.
For more insights, you can but the book Marketing Masterclass – By Prathamesh Veling Founder & Director of Magic Institute of Excellence. He is Market Research & Analytics Professional; by qualification, he is B.E, MBA, MA (Economics) and MA (Psychology)
Book Status: COMING SOON…!!! (Purchase link will be shared soon).
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Have you thought about partnering with an expert to get your agency started right?
Fill out the form below to see if you qualify to work with my agency and I to get yours off the ground and running smoothly in 2 months or less: https://forms.gle/cG4p1RfXkxZfab48A
A marketing agency is a business that provides campaign solutions to companies that are trying to increase their brand recognition on the internet. In this instance, strategies are done online or digital, instead of traditional methods such as radio, print or TV ads.
Digital marketing is comprised of various methods that I like to call SWEPS which stands for Social, Web, Email, Pay-Per-Click and Search Engine Marketing. Then there’s also CM which means Content Marketing. Once you have learned at least one of those strategies, you can start earning money running campaigns for companies that need your expertise.
If you are planning to start an SMMA in 2020, you must have heard a lot of things that hinder you to start, and one thing is probably the oversaturation in the marketing industry. Think about how a lot of entrepreneurs start their businesses per year – there are millions! That said, you are guaranteed that you can find a potential client who will be needing your assistance to come up with successful campaigns that will drive traffic for their business.
To start your marketing agency, you will need these:
3. Business License
4. Tax ID
5. Bank Account
7. Business Name
9. In-depth understanding of SWEPS and CM
00:01:47 – Making $10,000+ Per Month or MORE [What They Don’t Tell You]
00:09:43 – SWEPS + CM Digital Marketing Explained
00:20:11 – Playlist
00:20:22 – Facebook & Instagram With Ads
01:05:15 – What is Your Focus?
01:05:30 – Website Marketing, Development, & Design
01:29:34 – Are you looking for more instructional videos like this?
01:30:05 – Email Marketing & Automations
01:45:23 – PPC (Pay-Per-Click) Marketing A.K.A. Paid Ads
Some degree of social media management should be included in every package you offer as it is one of the most effective ways to increase engagement and sales, on top of being one of the cheapest.
Social Media Ads
– If you’re client is wanting to run ads, the industry standard for ad management budgets is typically anywhere from 20% to 30% of the ad spend.
Email marketing is an easy, cheap, and effective service to offer. There are many automation services you can use to make the task easy and affective.
– Basic SEO should start at no less than $500 a month.
PPC (Search Engine Ads)
– PPC campaigns are expensive – if a client is unable to spend less than $1000 it is not recommended to suggest as a service to a potential client.
– Web development is one of the trickiest services to price for and will depend heavily on the industry the client is in and what will be necessary on their website.
Building Landing Pages/Lead Magnets
– Building landing pages and lead magnets should be taken into consideration when you are giving your clients a quote for a website build.
– The cost of creating content will depend on the type of content as well as the frequency of creation.
– Video content requires more experience and skill, more expensive equipment than written content, and that should be taken into consideration when coming up with content creation costs.
The High Court of Madras recently banned Tiktok. You know something is trending when it gets banned. The rise of tiktok has been even faster than the collapse of the Indian batting in World Cup semi-finals (joke). I too thought Tiktok like many others was just hype and will soon be gone. It has blown up to over 500 million users and one billion downloads.
About 6 months ago, I saw my neighbour’s kids dancing to some music on his phone. Little did I know he would go on to become a star in such a short while. This is the power of TikTok.
You know I see a great similarity between you and Loren Grey(worlds most famous tiktoker) and Riyaz Ali(top tiktoker in India). Both of you started with 0 followers and have the burning desire to become famous.
Step 1: Picking the right area or profile:
TikTok is full of actors, singers, dancers etc. Many Youtubers out there will tell you to make content based on the latest trends and hashtag. That does not work in the long run. Tiktok is all about being unique. A Tiktoker from Theni TamilNadu just posted short videos of him taking care of his fields. He has become immensely popular.
Loren Grey is more popular than Jennifer Lopez, not because she is a better singer. She stands out by being herself.
Don’t follow trends. Be the trend.
Step 2: Decide your Target Audience
All top Tiktokers know who is their target audience. Only if you know who you are targeting can you make content that they will like and share.
I am sharing the overall user types to help you filter out easily.
•87% of all tiktok users are GenZ.
•Over 40% are Indians and 18% Americans.
•56 % of users are female.
•70 % of users also use Insta and Facebook.
Step 3: Creating Content
Let your content change the world, and not the world change your content.
Have you copied assignments in exams and scored higher than the person you copied from. Comment and tag that loyal friend below. But it does not work like that in TikTok. You have to be original and entertaining. Tiktok is mainly a youthful and fun platform.
Step 4: Understanding Tik Toks Algorithm:
TikTok uses AI to suggest videos. On the basis of hashtags, keywords, location, posts which your user liked or commented and many other parameters, related videos will pop up.
These are some top tricks to make an effective Tiktok marketing strategy:
1. Hashtag Challenges
At some point or the other, we too have done some viral challenge. It all started with the ALS Bucket challenge where people poured ice-cold water over their heads to raise awareness about the syndrome. It started the viral trend that has gone on to become the most popular marketing tool and content creator for TikTok. From the bottle cap challenge to the #seekdonthide challenge, everyone is doing it.
2. IN-FEED NATIVE ADS
Tiktok generates revenue by allowing brands to show their ads to its users. The videos on Tiktok are 15 seconds long. So these ads should be of 15 seconds. These ads appear in between the videos and can take the whole screen and are Instagram. Ads are relatively lesser in number and can be effective with TikToks AI used for targeting. Check out my blog for more info on how to run an ad campaign with greater ROI. Link is in the description.
3. BRAND TAKEOVER ADS
Brand takeover ads play as soon as you open the Tiktok app. When you click on these ads, they redirect you to the brand’s official website. TikTok can generate a considerable amount of revenue from these ads. However, Tiktok ensures that no user sees more than one brand takeover ad per day.
4. BRANDED LENSES
People are always looking for funky and cool filters.
Tiktok is making the platform more interactive and more enjoyable with 2-D, and 3-D Augmented reality branded lenses. These lenses, along with the hashtag challenge, can make the campaign engaging. Tiktok allows a brand to make its lenses. (Include a funny lense for comic relief)
5. SCRATCH TO GET COINS
How exciting would that be if you could use get some TikTok coins every time you use some service or buy some product? Or if you get coins when you use GooglePay or PayTm to pay for services.
Well, TikTok coins can open ample of options for collaboration with different brands.
There are two rules for TikTok.
Rule number 1: Always stay original and never give up.
Rule number 2: Never forget rule number one.
When starting out with a digital marketing agency or social media management agency, one of the most important decisions you will make is deciding on pricing. You want to make sure you are valuing your time and skills, while also working with your client to work within their budget and needs.
With this in mind, here is a guide to what you should reasonably be charging your clients for your digital marketing services:
1. Social Media Management
2. Email Marketing
5. Web Development
Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.
Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix. See our upcoming courses here: https://prod.school/2QmH7Lk
In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data Analytics, Coding, Digital Marketing, UX Design and Product Leadership. Click here to see what we have coming up: https://prod.school/2LXBwpd
Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.
Social Media Marketing is an important part of digital marketing. Learn social media marketing in the easiest language.
Social media marketing is very important for every business today. It’s very difficult today to think about business growth without using social media marketing.
And if you want to grow your business using social media marketing, you need a proper strategy.
This video is a complete guide for digital marketers and businesses to understand social media marketing today.
You can easily understand this in this video even if this is first time you have heard about this.
Here you will learn
1. What is social media marketing.
2. Organic and Paid Marketing and difference between the two.
3. What is re-marketing
4. Most important objectives of social media marketing
5. How to target
6. Best tools for SMM
A lot of people tell me hey, Neil, I can see Ubersuggest has some tons of really cool data, and interesting features to grow my website and traffic, but how do I use it? How do I get the most out of it so I can get more traffic, create more content, and rank higher on Google? Today I’m going to give you The Definitive Guide to Ubersuggest for SEO and Content Marketing.
The first feature within Ubersuggest that I want to go over is the Keyword Overview section.
So the Keyword Overview section gives you data on any keyword that you’re looking for information on. The reason I love this is you can put in a keyword, it’ll tell you the volume, the CPC, SEO difficulty, the paid difficulty, it even shows you how many links you need to roughly rank in the top 10.
What’s unique about Ubersuggest is it shows you how many people are searching for the keyword on a mobile device versus desktop device. It even tells you how many people click on the SEO results versus paid results, versus not clicking at all. It even tells you the age demographic information on what’s the age range of the people that are searching for this query.
Now, if you dive into the Keyword Ideas Report, this will give you a laundry list of suggestions related to all the terms that you’re researching.
It tells you how difficult those keywords are to rank for, who’s ranking for them on the right side, how many links they have, how many social shares they have, it tells you everything you know to see if you could rank for that keyword, or it’s going to be hard or easy.
Now, the next report that I love, and this one’s not used enough by people, but I would recommend you start spending more time here. If you start typing in specific keywords, the Content Ideas Report will tell you all the popular blog posts that are popular based on that topic.
And it doesn’t just break it down on social shares. It breaks down by social shares, backlinks, and estimated traffic. And when you go down and click on the backlinks or the estimated traffic, it shows you all the keywords that that blog post ranks for, the position, the term, and even from the backlinks, when you click down on to View All, it’ll show you every single site and the anchor tags that’s linking to that article.
But the Content Ideas Report will show you what’s popular, and just outdo them, create something that’s 10 times better.
Now, the next section of Ubersuggest is Traffic Analyzer.
You can put in any domain name like neilpatel.com, and it’ll show you the traffic that that site’s getting from Google over time. Now, what’s interesting about this report is, not only does it show you the traffic over time, it shows you how many keywords that site ranks for over time as well.
Now, if you scroll down, you can click to Top Pages. Top Pages will show you any of the top pages on any given domain name. You can click to see the keywords that someone ranks for each of those pages, right? because it gives you estimated visits, and when you click to View All, you’ll see all the keywords.
Same goes for the backlinks, you can see all the backlinks, and the keywords that any given page ranks for, and you can keep going to next page to next page, and see all the pages on any given domain name.
There’s also the Keywords Report in the Traffic Analyzer. If you put in a domain name, it’ll show you all the keywords that a URL ranks for.
Now, the next area of Ubersuggest is the Site Audit Report. You can put in a URL, and it’ll tell you all the SEO issues of the site. It breaks down, in the recommendations area, based on errors and recommendations, what you should focus on. It puts the stuff at the top that will have the highest impact and is the easiest to implement.
Now, the last section of Ubersuggest is the Backlink Report.
Put in the domain name, it’ll show you the backlink growth over time. Heck, it’ll even tell you each of the links for that page, or that whole domain.
The dashboard allows you to add a project. This allows you to track your SEO progress. Is your traffic going on, is it going down?
It even tracks your rankings on a daily basis and tells you are your rankings going up or down, and it sends you a report. It even crawls your website for SEO errors on a weekly basis and tells you what you need to fix. And it even looks at your competition and tells you if you’re doing better than them, or worse than them.
Digital Marketing Bangla Tutorial Part-02: Youtube Marketing A-Z Guide 2020
Hello everyone Welcome to another new video about #Digitamarketing career. In this video, I’m going to share with you the best and easy way to start your Digital marketing career.
Digital Marketing Is a big platform to make money online. and I’m going to share with you the most and very effective way of #marketing.
This is Taher a Professional #Digitalmarketer and a digital marketing trainer in freelance lab Sylhet. I’m working in this sector within 3 years.
If you want to Learn Digital Marketing (Bangla Tutorial) and wanna start your career This is best guidance for you. because I’m going to share with the strategy that I worked and Earn More than 1000$ in a month.
So if you wanna Develop your skill in Digital Marketing This is The Best Digital Marketing Guide for beginners to advance.
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