Travis Huff | Social Media 2020 and Content Creation
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Travis Huff | Social Media 2020 and Content Creation



On this episode of Aymin Audio, we have Travis Huff, CEO and founder of Realtimeoutsource.com. We talk about how his interest in advertising turned into to his very successful business it is today, how he started his podcast, some tricks he has for you about the content that you are adding to your social media platforms, and how you can stand out in a saturated market.

Thanks for watching and please let us know what you learned!

Let’s stay connected

► Where you can follow Travis https://www.instagram.com/2tallin/
► Where you can follow Realtime Outsource https://www.realtimeoutsource.com
► Where you can follow Travis’s Youtube Channel https://www.youtube.com/playlist?list=PLDyd-u9mnp6-ENI8vtdoVEevKA4B2nSM0

Where to follow Jonathan Aymin
► Instagram https://www.instagram.com/jonoaymin/
► Facebook https://www.facebook.com/jonoaymin
► Twitter https://twitter.com/jonoaymin
► Website https://www.jonathanaymin.com

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Five tips to establish a successful content creation process Search Engine Watch
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Five tips to establish a successful content creation process Search Engine Watch


Five tips to establish a successful content creation process

In this digital age where around 90% of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never heard of.

Unfortunately, a big chunk of that content is a spammy mess that exists only to build a link, promote things we do not need, and push an agenda that doesn’t care about facts.

Despite all of that, there is always room for more quality content that can put your business on the map. To do that effectively, you need two things – consistency and a strategic approach to content creation.

Why should you have a consistent content publishing schedule?

If you are pumping out mediocre content on a regular basis to try and “trick” Google into favoring you over other domains, you are probably wasting your time. That’s if you want to listen to Google’s own John Mueller.

Now, here’s why this discussion doesn’t really matter. On one side, there is a whole list of stronger search ranking factors to focus on. On the other hand, even if publishing frequency doesn’t directly affect your rankings, there are plenty of other reasons you want to be consistent with your content creation and publishing process.

Some do it because they want to run a newsletter, others simply want to keep their blog fresh and have something to share on their social channels. However, most marketers that look to run content consistently are those who want to grow their businesses with content marketing.

For them, creating consistent content with a purpose is not an option, it’s a necessity. In continuation of this article, we’ll take a look at five tips on how to do exactly that.  

1. Do the groundwork

What does it mean to create quality content? I believe most of us know how to intuitively recognize it, but some would have trouble coming up with a clear definition. 

Here is a snapshot from the guidelines we share with all of our writers that represent how we look at quality content:

Writing to the right audience and solving their problems with actionable advice is hard to do if you only have a vague idea of who you are targeting. That’s why it is crucial to properly research your target audience. Go to Quora and Reddit, visit niche forums, run surveys among existing customers and subscribers, follow top blogs in your niche, analyze your competitors.

If you’re planning to create content consistently, it pays to know both big and small problems your target audience is running into on a regular basis.

If you do extensive research, you should have a substantive list of issues to cover. However, not all of those issues are worth covering on your blog. Creating personalized content is great, but spending 20 hours on a piece that solves an issue exactly three people have is just not worth it.

This is where keyword research comes into play. Using tools like Ahrefs, SEMrush, Ubersuggest, and even Google Trends is a great way to find out what is the scope of the issues you identified and which are, subsequently, worth covering.

If you’re a start-up looking to grow through content marketing efforts, keyword research and target audience analysis are the foundation to build upon. For brands with an already active blog, they can expand this preparation step by also doing content audit and content gap analysis.

2. Create content with a purpose

I do not know about you, but we like to publish content with a certain goal in mind. In an ideal situation, content should satisfy the following criteria:

  1. It talks about a real problem your target audience has
  2. It can be optimized around a keyword with a worthwhile monthly search volume
  3. It aims to generate brand awareness, nurture gathered leads or has another specific purpose listed below

Now, there are only so many content pieces that will be able to check all three boxes, and that’s just fine. Since you plan to create content consistently, you will have to branch out anyway at some point. The trick is not branching out too far. Always look that your content satisfies at least two of the stated criteria.

One example of content with a purpose that satisfies “only” two criteria (but is still worth creating) is content for nurturing your hard-earned leads.

Depending on who you ask, the sales funnel can have between three and six phases. For the purpose of this example, we can hold on to the version with four that is on the illustration above.

Let’s assume that, during your audience research, you defined four different target audience personas you want to cover. Let’s also assume that you decided to create two different pieces of content for every persona at every stage of the funnel.

This leads us to four personas x four funnel stages x two content pieces for each = 32 content pieces! 

Some of those 32 pieces will not bring you any organic traffic but they will be an integral part of your email sequences, your Facebook funnels and/or any other strategy that uses content for lead nurturing. 

3. Plan three months in advance

The key point of this section is planning ahead, the number of months is up for discussion. If you have enough resources and the ability to stick to the schedule, you can plan six months ahead or more. For many businesses, however, that is not necessary.

For example, we push out one to three content pieces each month and our average time to produce a piece (involves keyword research, outline, writing, polishing, custom images, promotion plans, SEO optimization) is about three weeks (but keep in mind that people don’t work on the content every day).

Considering our available resources, time to produce a single piece, and the number of pieces we publish each month, planning two months ahead is enough to keep everything on track. By “keeping everything on track” I mean ensuring we never end up in a situation where: 

  • We do not have anything to publish because a single article got delayed
  • We do not have resources to schedule in an additional content piece that shares important company news or discusses nig industry trends/news that just popped up  

As you scale up those numbers, you should look to plan three-plus months ahead, especially if you are doing a lot of research, round-ups, longer video content, and interactive content. 

These types of content pieces are more likely to get delayed and increase your average production time, which means they should be scheduled well in advance.

4. Watch what you outsource

At some point, you might wish to scale content production or realize that you just don’t have enough resources to create content consistently on your own. While outsourcing can work well when done properly, if you are working with the wrong people, it will waste you a ton of time you don’t have. 

To anyone that looks to outsource part of their content creation process, here are two important tips:

A. Do not be satisfied with mediocre talent

Even if it takes a long time, run job posts until you find people that meet all of your requirements. Otherwise, you will spend more time reviewing and editing the content than you would spend on creating it yourself in the first place. So if a platform like Upwork fails you, run paid adds on another one like ProBlogger or similar platforms until you find a good match.

B. Give the advantage to people with actual experience in your niche

There are many people out there that can write pretty well. A chunk of those has good research skills and can create a decent piece on almost any topic. However, there usually aren’t that many people with a lot of personal experience that can actually give actionable advice.

I put a lot of value in personal experience because of one thing – authenticity. If the only thing you have to say is just a rehash of what other people said, you are not bringing anything new to the table and it limits the ability to provide actionable tips. That will undoubtedly be reflected in the reduced engagement of your content pieces. 

Since we are talking about outsourcing, I’d also like to point out that there are some content types that I would recommend producing internally whenever possible such as:

  • Pieces that describe a step-by-step process of how your service/product works
  • Pieces that contain a lot of screenshots/videos/graphics that have to be produced internally
  • Very specific pieces where you have to give the freelancer so many details you’re better of doing it yourself

I’m not saying that there aren’t amazing freelancers out there who can cover even promotional pieces to the level you need them to, but I am saying that they are hard to find and small business owners can rarely afford them.

5. Don’t discard guest contributors

Many blogs decide not to publish content from guest contributors because they believe that the average quality of the pieces that are sent over does not justify the time you need to put into managing the whole process. 

While that is true to a certain extent, there are ways to streamline the process to actually be cost-effective. I know that because we have implemented it on our blog. Here’s what you need to do:

  1. Setup “write for us page” that outlines what kind of content you are looking for. 
  2. Create a guest contribution form people need to apply through and include it somewhere on the write for us page. You can reply only to people you want to work with which eliminates a lot of unnecessary email communication. 
  3. Create detailed writing guidelines that you send to every guest author. 
  4. Do not be afraid to say “no”. Do not waste time on contributors that do not match your requirements or do not respect your guidelines.

Using questions like the ones you can see on the screenshot below, you will be able to filter out bad submissions fairly quickly. 

If you want to take this a step further, you can even prepare content briefs. For example, guest authors that apply to our blog and are open to writing on a topic we suggest, get a list of primary and secondary keywords to orient their posts around and a list of major sections the article should discuss. 

As long as you have a reasonable linking policy and at least a moderate site authority, good pitches will come. Why not use them to help you push out content more consistently?

Ensuring content quality

One thing that tends to suffers when you put focus on volume is content quality. That is natural, but it can be easily avoided.

The best way to enforce consistent content quality is to set up detailed guidelines (and stick to them). These rules include (but are not limited to):

  • Tone of voice
  • Target audience
  • Linking policy for outgoing links 
  • Formatting guidelines
  • Visual guidelines and the use of rich content
  • Focus on examples and actionable advice

The above guidelines allow you to run every piece through a simple checklist and see if anything needs to be improved before the content goes live. 

When all of this is done as a part of a strong content marketing strategy, it is going to make you happy, it is going to make your customers happy, and it is going to make your bottom line very happy.

Dario Supan is a content strategist and editor at Point Visible, a marketing agency providing custom outreach and link building service.

Related reading

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How AMP technology can boost your content strategy
The three pillars behind every successful content strategy
Five simple content marketing trends to follow in 2020



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slideshare
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Slideshare Content Creation and Marketing Checklist


slideshareWant to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat.

The problem is that not many users know how to make it really work for them. Which is fitting, given how few understand how to use LinkedIn, either. It was a match made in heaven.

Luckily, it isn’t rocket science. You can learn to use Slideshare correctly through experience, trial and error. But to get you started, try this helpful checklist for both content creation and marketing your presentations on the platform.

Before You Get Started


  1. Know your audience. Who is it you are trying to connect with, exactly? Are these high ranking CEO’s in massive corporations? Peers in your industry? Potential employers? Potential customers? Because it is a versatile platform, it will have a versatile group of users. Target the right demographic for your needs.
  2. Ask what you have to offer. This is not a blog. You can’t recycle the same tired advice and have it take off because you gave it a snazzy name. You are among two major groups: experts and wannabe experts. So to be seen as valuable there you will have to give them something both high quality, and that they haven’t seen before (at least in the way you present it).
  3. Outline: Make sure you have a clear idea of what you are going to say in the Slideshare (I usually re-purpose the subheadings from my article to make the outline). Otherwise, you’ll waste lots of time moving the slides around.
  4. Decide on your slide number. This is important, because it is easy to get carried away when you go into creating a Slideshare presentation without some kind of guideline beforehand. Take a look at other popular presentations to see how many slides they average.
  5. Decide on the tools to create eye-catching slides. This used to be a big problem: Designing slides to make them memorable and eye-catching used to be a pain. These days we have a few tools that make our job much easier. Placeit is one of the newest Slideshow makers out there providing cool templates including those for social media and beyond.

Your Content


  1. KISS. The real challenge of creating a Slideshare presentation is cutting down your information into the simplest possible format, with the fewest possible words. You don’t want more than a sentence or two, or a small bullet point of information. You have to deliver all info in a rapid fire way. If it takes more than a couple seconds to get through a slide, it is too complicated.
  2. Design (Know your tools!) Most important thing: Make sure your slides are readable when they are zoomed out (that’s how many people will watch it through Slideshare). Having visuals, readable font and colors are great ways to make it more eye catching. Don’t clutter! Too many elements will quickly overpower the content itself, and work against you. Try to keep it clean and attractive, and make sure everything is relevant. If in doubt, stay away from images for anything but a cover background. Your viewer’s will thank you for not having yet another eyesore presentation for them to tolerate in order to get to your information. Here are great tools to create the presentation. Optimize!
  3. Use an essay format. A quick way to get your point across is to use an essay format for the slides. For example, you would start with a cover image with the title, then the next slide would tell them the points you will be making. Then each slide after explains each point. The final presentation slide will give your conclusion and tie it up nicely so there are no loose ends. The last slide will be your CTA, which we will discuss in the marketing portion of this post.
  4. Ask for feedback. Sometimes we can get blind to problems in our content because we have put so much heart into it. That is why third party feedback is so crucial. Ask a couple of people you know and trust what they think. Pick them for having different strengths; one for aesthetics, such as a designer; one from your industry to check over your information; one with no industry experience to see if the language and explanations are clear enough for a layman to understand. Don’t take criticism personally, but instead use it to inform any useful changes that could improve your content.
  5. Don’t forget the basic SEO. Like with any other content, search engine optimization is important if you want your upload to keep attracting organic leads. Use Text Optimizer to extract related concepts from Google search results and find which of those should be covered in your presentations as well as Slideshare upload description.

Marketing Your Presentations


  1. Direct people to other content. This is one of the single most things you can do in a Slideshare: redirect. Create links that open in new tabs and go to either other Slideshare posts, or other relevant content you think the viewer might benefit from/enjoy. Don’t overdo it, instead providing one to three. This one action can vastly improve your traffic and visibility.
  2. Create a CTA slide. As mentioned before, a CTA slide is an important inclusion to your presentation. It does not have to be counted as part of your slide count. Decide where you want to direct conversions: communication and engagement? Social media? Your website? Product pages? Your Slideshare profile? Don’t overcrowd the slide, but provide a few conversion efforts there, so you can make the most of your content.
  3. Embed your Slideshare presentations. This is a no-brainer. Your blog is a great place to embed Slideshare posts, as are guest posts from sites that don’t mind the redirect. Make sure you are promoting anywhere you can.
  4. Keep an eye on your analytics! Slideshare provides a limited but still useful analytics for free: So keep an eye on your best performing content and let your success guide you!

slideshare analytics

See? It isn’t difficult. Just follow the checklist above and before you know it you will have an awesome campaign running based around Slideshare content. It is one of the best ways you can use visual and rapid fire data to promote yourself and your brand. Not to mention a platform that isn’t as crowded as Twitter, Pinterest or Facebook.

Have any tips to add to the checklist? We would love to hear them, so share them in the comments below!





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Content Creation 2020: How To Create Content Faster - The Brand Doctor
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Content Creation 2020: How To Create Content Faster – The Brand Doctor



#HenryKaminski #ClickFunnels #personalbranding

If you want to create content faster to help connect your brand to your audience, here’s a quick and easy way to work smarter, not harder.

===================================================

Watch the FREE WEBINAR:
How To Brand a Million Dollar Business, Attract Higher Quality Clients + Leverage Your Time To Help You Scale Your Profits:
https://uniquedesignz.net/scaleyourbiz

Book An Introductory Consult w/ Henry
https://www.uniquedesignz.net/introductory-call

Follow Henry On Instagram
https://www.instagram.com/thebranddr/

Here’s a personal look at how Henry got started:
https://youtu.be/fI3y1NX57Ek

Refuse To Give Up Mini Documentary:
https://youtu.be/L401mm5neJM
__

Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping entrepreneurs owners grow their brands, scale their profits + increase their exposure online.
He is author of the Amazon best seller “Refuse To Give Up.” He’s also the host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past 13 years. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Brander” and recently has been inducted into the Click Funnels 2 Comma Club, by generating over $1 million with one single sales funnel, using the Click Funnels software.

Daily videos will be about
– Ways to help boost brand presence and messaging so that they can better connect with your audience
– Business building strategies to help grow and scale your business
– Strategies on creative design to help elevate the status of your brand so that you can attract higher quality clients

Subscribe to our channel and hit the bell to get notified of new videos
http://www.youtube.com/c/UniquedesignzNetHMKGroup

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Best Content Creation Strategy for 2020 (FOR MAX GROWTH!)
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Best Content Creation Strategy for 2020 (FOR MAX GROWTH!)



So many platforms so little time!
Best Content Creation Strategy for 2020 (FOR MAX GROWTH!)

Creating a consistent content marketing strategy in 2020 is going to be vital to the growth of your audience impact and revenue.

In today’s video I share… where you should spend time creating your content vs. where and how to promote your content. The best way to maximize livestreams and the power of repurposing content.

Simple content creation hacks to know how to promote your business on social media.

✅FREE RESOURCES:

CONTENT TO CASH MASTERCLASS:
http://www.meetjenjohnson.com/masterclass

CONTENT TO CASH FREE GUIDE (DOWNLOAD):
http://www.meetjenjohnson.com/contenttocash

✅MORE VIDEOS TO WATCH:

CONTENT CREATION PLAYLIST:
https://www.youtube.com/watch?v=f7vVRJYsono&list=PLR8TZyayWooqx6A5D_5aRF1JxNJW7rZbo

4 MUST HAVE CONTENT TYPES FOR ONLINE MARKETERS:
https://youtu.be/S-69SUjLN0E

PILLAR CONTENT MARKETING STRATEGY FOR CONTENT CREATORS:
https://youtu.be/S-69SUjLN0E

CONTENT CREATION FOR SOCIAL MEDIA (TIPS TO RESEARCH YOUR TOPICS): https://youtu.be/zAnGz5YYvxQ

Are you part of the “Your Creators Corner” Community yet? Join other Christian Entrepreneurs on the journey to learn how to do business God’s way inside.. . My Private Community at: http://www.yourcreatorscorner.com

Where other ambitious entrepreneurs are learning & applying how to turn purpose to profit, lead like jesus and create content that impacts the world.

meetjenjohnson #yourcreatorscorner
Come say hi and hang with me on social…

http://www.meetjenjohnson.com
http://www.facebook.com/meetjenjohnson
http://instagram.com/meetjenjohnson
http://twitter.com/meetjenjohnson

DISCLAIMER: This video and description can contain affiliate links, which means that if you click on one of the product links, I may receive a small commission. This helps support the channel and allows me to continue to make videos to serve you better. Appreciate Your Support!

✅EQUIPMENT/PRODUCTS/TOOLS I RECOMMEND & USE

~TubeBuddy (for YouTube Video Optimization)
http://www.MeetJenJohnson.com/tubebuddy

~Email Marketing (Aweber-30 day free trial)
http://www.MeetJenJohnson.com/aweber

~Create Funnels/Offers (Clickfunnel-14 Day trial)
http://www.MeetJenJohnson.com/clickfunnels

~Passion Planner
http://www.MeetJenJohnson.com/passionplanner

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HOW TO AVOID CONTENT CREATION OVERWHELM: 6 Content Marketing Tips For 2020
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HOW TO AVOID CONTENT CREATION OVERWHELM: 6 Content Marketing Tips For 2020



Let me give you my top secrets to how to avoid content creation overwhelm. I won’t lie…there is a lot to content creation. But these simple content marketing tips will make you feel 100 pounds lighter so you can get to work!

It’s easy to think content marketing is complicated, but when you focus and keep it simple with these content creation tips you will come up with a really simple content creation strategy to avoid the content creation overwhelm.

So let’s dive in!….

HOW TO AVOID CONTENT CREATION OVERWHELM: 6 Content Marketing Tips For 2020

✅FREE RESOURCES:

CONTENT TO CASH MASTERCLASS:
http://www.meetjenjohnson.com/masterclass

CONTENT TO CASH FREE GUIDE (DOWNLOAD):
http://www.meetjenjohnson.com/contenttocash

PASSION PLANNER ($10 off your first order!)
http://www.meetjenjohnson.com/passionplanner

✅MORE VIDEOS TO WATCH:

Best Content Creation Strategy for 2020 (FOR MAX GROWTH!)
https://youtu.be/xjam-K7tut8

Pillar Content Marketing Strategy For Content Creators
https://youtu.be/4ntxDlVq4tk

4 Must Have Content Types for ONLINE MARKETERS
https://youtu.be/S-69SUjLN0E

Are you part of the “Your Creators Corner” Community yet? Join other Christian Entrepreneurs on the journey to learn how to do business God’s way inside.. . My Private Community at: http://www.yourcreatorscorner.com

Where other ambitious entrepreneurs are learning & applying how to turn purpose to profit, lead like jesus and create content that impacts the world.

meetjenjohnson #yourcreatorscorner
Come say hi and hang with me on social…

http://www.meetjenjohnson.com
http://www.facebook.com/meetjenjohnson
http://instagram.com/meetjenjohnson
http://twitter.com/meetjenjohnson

DISCLAIMER: This video and description can contain affiliate links, which means that if you click on one of the product links, I may receive a small commission. This helps support the channel and allows me to continue to make videos to serve you better. Appreciate Your Support!

✅EQUIPMENT/PRODUCTS/TOOLS I RECOMMEND & USE

~TubeBuddy (for YouTube Video Optimization)
http://www.MeetJenJohnson.com/tubebuddy

~Email Marketing (Aweber-30 day free trial)
http://www.MeetJenJohnson.com/aweber

~Create Funnels/Offers (Clickfunnel-14 Day trial)
http://www.MeetJenJohnson.com/clickfunnels

~Passion Planner
http://www.MeetJenJohnson.com/passionplanner

✅SHARE WITH SOMEONE WHO WOULD CARE…

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