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Content Strategy

Why Content Strategy Still Reigns Supreme

In today’s multi-channel, multi-tasking, multi-screen world, not having a content strategy is akin to building a brand on sand. Content isn’t just an asset, it’s the engine that drives growth, brand equity, and customer retention. At Growth Hakka, we approach content as a performance-based, data-informed and user-centric discipline that fuses creativity, growth engineering, and intelligent automation.

Whether you’re running PR campaigns, paid media, SEO, influencer marketing, social storytelling or affiliate promotions, content is the common thread. But without a robust, flexible, and goal-oriented strategy, even the most visually compelling or cleverly written content will underperform.

If you have your own website, you buy media on ad networks and are active in public relations and social media you are likely to be producing content in the form of copy, images, video, memes, apps, info-graphics, webinars, whitepapers,coupons, emails etc, etc. Disseminating that content without a plan and governance could mean that content does not achieve its goal to its maximum potential.

a possible content strategy

The Core of Our Content Strategy

At Growth Hakka, we help clients develop content ecosystems using a layered methodology rooted in these core pillars:

1. Editorial Strategy

Defines tone, voice, cadence, topics, SEO alignment, and your narrative architecture across the funnel (awareness → conversion).

2. Content Types

We design modular content plans covering written, visual, interactive, and experiential formats: blog posts, infographics, UGC, memes, quizzes, carousels, 3D product tours, and interactive tools.

3. Content Purpose

Every piece of content is engineered to move a needle: educate, entertain, inspire, convert. If it doesn’t serve a specific business goal, we question why it’s being created at all.

4. Audience

We segment content by persona, funnel stage, platform behaviour, and intent. Your SaaS buyer thinks differently from your lifestyle shopper. Messaging needs to reflect that.

5. Platform Considerations

Whether it’s a CMS like WordPress, a commerce platform like Shopify, or a headless architecture, we optimise the technical delivery for speed, SEO, mobile-responsiveness and shareability-by-default.

6. Governance

Tone of voice, editorial calendar, QA standards, approval workflows, and performance reviews. Scalable content only happens with repeatable structure.

Where Strategy Meets Psychology

We integrate the Awareness vs Purchase and Emotional vs Rational content grid into every engagement. This framework ensures your content covers the entire customer journey, entertaining at the top, educating in the middle, and convincing/inspiring at the bottom. We produce content for TOFU, MOFU and BOFU.

 Emotional + Awareness = Virality
 Rational + Purchase = Conversion
 We don’t just create content, we map it, score it, and optimise it.

Emerging Content Formats

Q: What are the emerging content formats top agencies are focusing on?

We’re seeing a rapid evolution in content formats:

  • AI-generated microcontent: Auto-summarised quotes, tweets, reels.

  • Synthetic video avatars: Personalised sales pitches at scale.

  • AR/VR content: Particularly for product-led businesses.

  • Interactive calculators and ROI tools

  • Conversational content: Chat-based flows, embedded quizzes.

  • Voice search-optimised articles

  • Programmatic UGC: Influencer-style content at machine speed.

We don’t just watch these trends. We test, learn, and implement them in live campaigns.

Using AI to Turbocharge Content

Q: How can AI tools like ChatGPT or Claude be integrated into content workflows?

Growth Hakka integrates AI into every phase of the content lifecycle:

  • Ideation & Research: Semantic clustering, topic gap analysis.

  • Drafting & Outlining: Using ChatGPT/Claude for fast first drafts aligned with your style guide.

  • SEO Optimisation: Keyword density checks, schema automation.

  • A/B Testing Content Variants: AI-generated copy to test multiple CTAs.

  • Repurposing: Turn long-form into snackable formats (carousels, summaries, reels).

  • Distribution: AI-scheduled social and email sequences tuned to audience behaviour.

We believe in human editorial oversight + AI-assisted velocity. That’s the new content ops stack.

Metrics That Matter

Q: What specific metrics should CMOs track to evaluate content performance?

We prioritise full-funnel metrics and growth indicators, not vanity likes:

Stage Key Metrics
Awareness Impressions, CTR, dwell time, scroll depth
Engagement Social shares, comments, bounce rate, video watch %
Consideration Time on page, content-assisted conversions, downloads
Conversion Content ROI, influenced pipeline, CAC per content asset
Retention Email engagement, NPS influenced by content, repeat site visits

We can provide a dashboard to track this in real time.

B2B SaaS vs DTC: Strategy Shifts

Q: How do content strategies differ between B2B SaaS and DTC brands?

B2B SaaS:

  • Long-form, rational, often gated.

  • Focus on whitepapers, demo videos, webinars.

  • Emphasis on education + nurturing over time.

  • Heavy SEO and multi-touch attribution.

DTC:

  • Short-form, emotional, often visual-first.

  • Emphasis on UGC, TikToks, memes, influencer collabs.

  • Designed to convert now.

  • Performance creative and paid social fuelled.

Growth Hakka adapts channel mix, content cadence, and tone accordingly. We’ve launched campaigns for both SaaS apps and fashion retailers and all other types of business.

Why Choose Growth Hakka Over a Large Platform?

Q: What are the pros and cons of hiring a boutique growth agency like Growth Hakka vs. a larger content platform?

Advantages of Growth Hakka:

  • Direct access to senior strategists.

  • No layers of bureaucracy.

  • Agile experimentation and quicker turnaround.

  • Lower costs, higher innovation.

  • Strategy-led, not just volume-focused.

Limitations of larger agencies/platforms:

  • One-size-fits-all packages.

  • Long onboarding cycles.

  • Often siloed strategy and execution.

With Growth Hakka, you get a tactical growth partner, not just a content factory.

We Don’t Just Do Content. We Engineer Growth.

At Growth Hakka, content is not a service, it’s a system. A system we design, deploy, and optimise to deliver ROI.

From crafting your editorial roadmap to launching a viral TikTok, building your SEO fortress to integrating AI into your blog ops, we help brands unlock full-funnel growth through intelligent content marketing.

Ready to turn content into a growth engine?
Let’s chat → growthhakka.co.uk/contact-us

The goal for the content is to be engaging and meaningful enough for your audience to share it. Ultimately, the goal of your content strategy also needs to drive growth and revenue, otherwise why create it? If the content does not drive ROI in the consumer lifecycle to some extent then a decision needs to be made if its the right content to be created and if it should be culled.

There is no coincidence that images and video are very popular at the moment. Images and videos have advantages:

• Common Language: Pictures really do speak a 1000 words. Images can be understood by anyone.
• Quick and Simple: Its a lot easier to look at a picture or YouTube video than it is to read a 500 word blog article.
• Spontaneity and Creativity: Everyone appreciates creativity and visuals foster that creativeness in people.
• Ecommerce as Entertainment: Visual content conjoined with deep data mining and analytics leads to increased conversions. Look at any television shopping channel!

That’s not to say the written word is losing value. Blogs are a valuable source of research in the consumer purchase journey, not to mention the value to search marketing and search engine optimisation. Tweets and social media status updates need to be very carefully crafted due to the very public domains they are shared on. Words can be ambiguous to many and one wrongly placed word can have disastrous consequences to PR. Essentially, every business is now a publisher.

The goal of content at a newspaper is to drive readership and sell papers and subsequently sell advertising and subscriptions. You need to determine what the role of content in your organisation is. Goals can be business focused or brand related but whats the bottom line? Who is the content for? How will content be managed, maintained and produced? By whom? How often? With so many channels to speak on, an editorial calendar is critical. Content guidelines for content creators is also crucial i.e. tone of voice, brand guidelines and so forth. Content Strategy & Content Management can differ greatly by which platform you are using to publish.

Content Management Platforms

We are familiar with many content management suites like – Adobe CQ, Drupal, WordPress, Magento but the core of a content plan is create, manage, and deliver personalised online / digital experiences. Bearing in mind that an organisation needs to publish content for commerce, social media, mobile, TV and more and with the complexity of content management platforms its important to remember that certain “technical” considerations also need to be planned for.

content bubble content strategy

The content needs to be optimised for social media so that it is easily shareable via one click. Each content management platform can be optimised via modification of the underlying code so that it works harder to gain credit for you when that content is shared and disseminated. If you do outsource your content strategy, creation and management we recommend you measure the proposal against the below.