TikTok poaches Hulu brand chief for top NA marketing job
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TikTok poaches Hulu brand chief for top NA marketing job


Just one week after Hulu’s head of ad sales announced he was moving to Snap, the streaming platform’s vice-president of brand marketing and culture, Nick Tran, has confirmed he is exiting for TikTok.

Tran takes on the role of head of marketing for North America at TikTok. He will join on Monday with a remit to oversee brand marketing, campaigns and social activity for the company.

Stefan Heinrich Henriquez, the social platform’s former head of global marketing, was named chief marketing officer of celebrity video marketplace Cameo last August.

Tran joined Hulu from Samsung in May 2018. The vice-president of brand and culture marketing was hired alongside Ryan Crosby, who remains in the role of vice-president for brand and content marketing.

It’s unclear if the OTT platform will replace Tran’s role. Hulu did not respond to The Drum’s queries at the time of publication.

The news comes just a week after Hulu’s head of ad sales, Peter Naylor, announced he was leaving to become Snap’s first vice-president for the Americas.

Hulu’s chief marketing officer, Kelly Campbell, was promoted to president in February. She continues to oversee marketing as part of her elevated role.

Disney completed its takeover of Hulu in May 2019.

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Upcoming April 14! AMA with Samir ElKamouny, Founder & Chief
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Upcoming April 14! AMA with Samir ElKamouny, Founder & Chief


Samir is recognized through his extraordinary commitment to next-level marketing tactics. He’s passionate about testing new advertising strategies, post-click experience, and conversion funnels that have generated over $100 million across dozens of industries. He founded Fetch & Funnel in 2017, growing the agency to $100K in MRR within a year. 

In this AMA, he’ll answer questions about:

  • How to advertise during a pandemic

  • How to profitably scale on Facebook & YouTube in 2020

  • Successful customer acquisition and conversion strategies that will grow any business, in any industry, at any point in time

So speak up, and learn from the guy that has run ads and been featured by Kissmetrics, Neil Patel, Tim Sykes, Larry Kim, and The Gadget Flow.  

Aside from media buying, Samir & his wife Rose were featured on Puppy Bowl XV (2019) for their work saving street dogs.



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