Web Monitoring Tools: 4 Google Alerts Alternatives
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Web Monitoring Tools: 4 Google Alerts Alternatives


So you want to get notified every time someone mentions your topic of interest online: That might be your own name; your company’s name (so you can keep an eye on what people think about it); your competitors (so you can stay up to date on their business strategy); topics relevant to your career or industry… The list is long.

The most obvious option to help you keep track, besides obsessively googling these topics every day, is setting up Google Alerts.

The problem? There are a lot of downsides to Google Alerts.

First, it’s notoriously unreliable: Considering the minuscule number of sources it does monitor, it doesn’t do a very good job of it, frequently missing relevant mentions.


For years, people have complained about it:

Second, nowadays the biggest news happens not on blogs and websites (that’s where it gets reported a couple of hours later) but on social media. Google Alerts doesn’t monitor social media. It won’t send you a tweet criticizing your product or an Instagram post from an influencer praising it. It simply doesn’t access those platforms.

And, third, if you’re considering Google Alerts for business purposes, you need something more powerful that will let you see who is talking about your brand, what feelings they express, what opinions they share. How those feelings and opinions add up to make up your reach, brand awareness, share of voice, and other important marketing KPIs.

Basically, something that will let you analyze your target audience, understand your brand reputation, do marketing research…

Now that we understand why Google Alerts is not enough, let’s see what alternatives are there on the market.





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30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic] : MarketingProfs Article
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30 Creative Alternatives to ‘Unprecedented’ in These Unprecedented Times [Infographic] : MarketingProfs Article


These days, you’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times of the COVID-19 pandemic.

If they’re smart (or just plain wiseacres), your prospects and customers might have already started filtering out emails based on that word.

So here are some creative alternatives to “unprecedent” you might consider using, all in one faux scatter chart… (“faux,” because it mimics the form of a scatter chart, but it’s not based on the plotting of data having to do with distribution or frequency of occurrence or some such).

The graphic was created by content studio Hero’s Journey Content. Its author simply used her editorial judgment (and sense of humor) to create the graphic.


In it, you’ll find options—from irreverent to buttoned-up—that can fit just about any brand’s tone of voice and communication needs. Check it out:



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5 Alternatives to Make Stock Photography a Last Resort
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5 Alternatives to Make Stock Photography a Last Resort




5 Alternatives to Make Stock Photography a Last Resort











































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