What is growth hacking as a service? The term Growth Hacking originated in Silicon Valley and in its essence it’s the idea that an entrepreneur or organisation can take a non- traditional approach to increasing the growth rate/adoption of their product by “hacking” something together specifically for growth purposes.
Its more about achieving an objective rather than following a prescribed process. Its about the intersection between Marketing, Product, Technology, Data and even HR, Finance and other departments. Its about rapid exponential and viral growth. Its about testing and learning i.e. Hypothesis-Experiment-Learn-Implement and then repeating over and over. That is, hard-core data analysis of user experience and conversion.
In general growth hacking as a service has been used for technology products and software. There is a big focus on code and many “Growth Hackers” are coders. Growth hackers are a unique hybrid of coder and marketer. However, there are well known Growth Hackers who are not coders. But the principles of Growth Hacking can be applied to any business that has customers, consumers, users, and fans. If code is present i.e. in an app or website then a hack will be that little bit easier to implement.
Whether you want more people to download your mobile app or follow you on Twitter or use your software, a growth strategy can be applied and executed. To clarify, wherever you want more
ACTIVE USERS, a growth hacking stratagem will ensure achievement of that goal rapidly. Successful “growth hacks” can make a certain company/brand/product extremely popular practically overnight.
The ultimate goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by it’s self. Growth strategies are not a “one size fits all”, play. They cannot be easily copied and pasted from product to product. For every product we will apply different tactics that suit that product and its consumers.
In some parts of the world the word “hacking” has negative connotations. In the case of growth hacking its more about adopting a “hacker’s” ethos. That is, clever or non-traditional approach to increasing the growth rate/adoption of a product by “hacking” something together specifically for growth purposes. Talk to us for more info. We’d love to see what plan we can hack for you.
Have a look at these key user stages. Where do you think you are with your product or service? The stages below relate to the funnel above. We can help with one or many to drive growth.