One expensive marketing bottleneck.
One governed AI workflow.
Fixed in 30 days.
Pick the repetitive marketing workflow costing your team the most time, money or capacity. We’ll redesign it, automate it and hand it back as a working system in 30 days.
Your team doesn’t need another AI tool.
It probably already has enough. The bigger opportunity is hiding inside the work your marketers repeat every week.
Research
Research gets copied into briefs, spreadsheets and documents by hand.
Content operations
Content moves between people and tools before anything gets published.
Data & reporting
Teams repeatedly export, clean, combine and explain the same data.
Lead qualification
People research, score and route prospects through repetitive manual checks.
CRM admin
Valuable team time disappears into logging, updating and chasing records.
PR & outreach
Monitoring, journalist research and pitch preparation start from scratch too often.
Choose the bottleneck, not the shiny object.
You do not need to automate your whole marketing department. We choose one recurring workflow where the economics and operational pain justify fixing it.
Research → Brief
Turn recurring research, monitoring and source gathering into structured briefs.
Content → Approval
Connect creation, QA, human approval, publishing and repurposing.
Data → Insight
Reduce manual exports, spreadsheet wrangling, reporting and first-pass analysis.
Lead → Route
Research, enrich, score and route leads against explicit qualification rules.
CRM → Action
Reduce logging, updating, follow-up admin and stale records.
PR → Pitch
Automate monitoring, journalist discovery, opportunity matching and preparation.
From manual bottleneck to working system.
Diagnose & Design
Map the workflow, manual steps, handoffs, decisions, delays and failure points. Agree the success metric before anything gets built.
Build
Create the AI-enabled workflow using your existing stack wherever practical. Connect the systems, data and actions needed to keep work moving.
Test & Govern
Test outputs, exceptions and failure cases. Add human approvals, permissions, escalation paths and quality controls where they matter.
Train & Handover
Train the team, document the system and compare the new workflow with the baseline from Week 1.
A working workflow, not a strategy deck.
The Sprint is designed to leave your team with something operating, documented and measurable.
Remove work without removing control.
Before
- Manual steps and copying
- Waiting for handoffs
- Repeated research
- Disconnected tools
- Inconsistent decisions
- People maintaining the process
After
- One connected workflow
- AI handles repetitive steps
- Humans stay where judgement matters
- Clear rules and escalation
- Fewer handoffs and faster cycles
- More marketing capacity
We build these systems, not just slides about them.
We approach AI automation from the marketing operation backwards. Start with the work, not the tool.
Third Eye
A multi-agent marketing operating system spanning research, planning, content production, QA, approval, publishing and analytics.
JournoPitch
An AI-enabled PR workflow covering monitoring, journalist discovery, outreach preparation and pitch creation.
AICRM
An AI-assisted CRM concept designed around reducing high-friction CRM and campaign administration.
This is deliberately narrow.
Best fit
- B2B SaaS or agency marketing team
- Established marketing activity and real workflow volume
- Recurring work consuming valuable capacity
- Pressure to increase output without immediately adding headcount
- Some AI experimentation but no dependable workflow yet
- Human control still matters
What this isn’t
- A six-month AI transformation programme
- A generic ChatGPT workshop
- A strategy deck followed by “good luck”
- Twenty disconnected AI use cases
- An attempt to automate your entire department
- Automation for automation’s sake
Pick your most expensive repetitive marketing workflow.
We’ll redesign and automate it in 30 days, with the governance, training and handover needed to make it usable by the team.