Mobile Marketing: How to Optimize UA Creatives | UA Coffee Talk

A popular theme in the mobile performance marketing and user acquisition (UA) community over the past year or so has been around how advertising creatives are becoming the #1 source of competitive advantage for UA.

Today I speak to two of the mobile industry’s most well known experts in mobile growth: Nebo Radovic from N3twork and Jon Lau from Draft Kings. Both of these guys have been doing UA and mobile marketing in leadership roles for years now and have deep expertise in this area.

Why have creatives become the #1 source of competitive advantage in UA?
What does the process to come up with creatives look like?
How do you measure creative performance?
What tools should you use to optimize and manage creatives?

Find out about all of this and more in our discussion with Nebo and Jon.

Content Overview:

0:10 Intros to Nebo and Jon

1:20 Why are Creatives the #1 UA priority? What happened?

7:30 How to come up with creatives? What’s the process?

14:50 How to measure creatives performance? Specific front end vs. back-end metrics

27:05 What tools to use to manage and optimize creatives?

—LINKS TO TOOLS MENTIONED IN THE VIDEO—
Facebook Ads Library: https://www.facebook.com/ads/library/
Bidalgo UA & Marketing Platform Tools company: https://bidalgo.com/
Moat Analytics: https://moat.com/
Sensor Tower: https://sensortower.com/
App Annie: https://www.appannie.com/en/

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