Mastering Content Marketing – Connect with Tomorrow's B2B Consumer

We could all use more empathy in our lives. The ability to think about the world from someone else’s point of view isn’t a nice-to-have or even an aspirational quality for content marketers. It’s absolutely critical. Our jobs revolve around our ability to understand consumers’ mindsets and reflect them in the content we create. In our “Mastering Content Marketing Series”, April Henderson, Vice President, Practice Director, Market Impact Consulting at Forrester Research, shares why it’s critical for B2B companies to have brand empathy in their content.

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