Categories: Growth Hacking Blog

Local SEO 2020: How To Add Local Schema Markup [Easy One]



Schema markup or structured data is a snippet of code placed on your website in order for search engines like Google to understand the context of your website better.

For a local business website, schema data is essential because it lets Google understand your local business’s information more. For example, NAP information, business location, working hours, etc.

In this video, I guide you through how to add structured data to your WordPress website using a couple of plugins and a free tool to help generate schema markup in less than 5 minutes.

If you’re not using WordPress, you can still follow along, with a lesser number of steps.

Link to Google structured testing tool:

https://search.google.com/structured-data/testing-tool

Link to schema markup generator tool:

https://technicalseo.com/tools/schema-markup-generator/

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Zohe

Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.

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