The Ecommerce App Marketing Strategy That Generated Over $1 Million in 1 Month Without Paid Traffic
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The Ecommerce App Marketing Strategy That Generated Over $1 Million in 1 Month Without Paid Traffic



You have the app but how do you get people to download it? Van Oakes lifts the lid on the ecommerce app marketing strategy he used to generate over $1 million in 1 month without paid traffic.

If you’re not setup on mobile with ecom, you’re not set up for success. Mobile apps can be tricky if you don’t have the proper dev team set up. Luckily, Van Oakes has just the thing to help you earn BIG. Using an instant ecom app called Tapcart, Van Oakes generated over $300k in sales in just one week for a client. Paid media is a thing of the past with high expenses. By owning your audience, you are able to cut costs and monetise your traffic.

Join Van Oakes at AWA19 as he takes the stage to show you how easy it is do build your own app, with drag-and-drop technology. He’ll demonstrate how to push app downloads and build your push notification subscribers. Then, he’ll help you monetise those subscribers for free. Since apps are all about ratings, Van has developed a strategy to help build 5-star reviews on the Apple store.

Van Oakes is the owner of the world’s greatest mustache and a rockstar performance marketer, in that order. He is a business owner of five businesses doing 6-, 7-, and 8-figures a year.

Van is a multi-brand owner, the CMO of several companies, and the owner of EGM Agency. With all that on his plate, he still likes to keep his hands in all facets of ecommerce.

One of his successes is Diesel Power Gear, an online ecommerce store featured on the hit TV show “Diesel Brothers”. Van has helped build this 8-figure empire using social media influencers centred around diesel trucks enthusiasts. He received the “Snapchat – Snap Star” award for his work on the platform this 2019.

Affiliate World is a bi-annual affiliate marketing conference held in Europe and in Asia. We organise world-class gatherings that focus on affiliate and ecommerce marketing.

Since 2015, our conferences have grown exponentially and have become globally recognised in the industry.

For more information, check out our website and social media channels below.
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Blog: https://affiliateworldconferences.com/blog

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Highest Paid Jobs of Future | Data Scientist Complete Detail Hindi | Courses | Salary | Degree's
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Highest Paid Jobs of Future | Data Scientist Complete Detail Hindi | Courses | Salary | Degree's



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What Is SEM & Paid Search Marketing|SEM (Search Engine Marketing)|2020
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What Is SEM & Paid Search Marketing|SEM (Search Engine Marketing)|2020



What Is SEM & Paid Search Marketing|SEM (Search Engine Marketing)|2020
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

What Is SEM & Paid Search Marketing?
paid search marketing chalkboard ss
What Is SEM?
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Related SEM Synonyms & Acronyms
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

Paid search ads
Paid search advertising
PPC (pay-per-click) *
PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
CPC (cost-per-click) *
CPM (cost-per-thousand impressions) *
Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
SEM For Beginners
Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

Google: AdWords
Bing Ads
Yahoo: Search Ads

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Top 6 Best Growth Marketing Strategies For Cannabis Brands Who Can't Use Paid Media
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Top 6 Best Growth Marketing Strategies For Cannabis Brands Who Can't Use Paid Media



You’re a cannabis brand who can’t use social media marketing in the traditional sense to bring growth to your business. Don’t fear! Because NSPR Media is here to show you how to navigate both the online and offline world of marketing!

Here are the top 6 best growth strategies you can use both online and offline.

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The best-kept secret to maintaining and defending the top spot with paid search
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The best-kept secret to maintaining and defending the top spot with paid search


30-second summary:

  • Let’s admit it, the line between paid search and organic search is getting blurred.
  • A lot of businesses simply assume that paying more than the competition assures a piece of the most trusted real estate in Google and Bing’s SERPs.
  • While an aggressive paid strategy can certainly get you a piece of it, too often brands overlook the equally important defensive strategy of paid search monitoring.
  • CEO of BrandVerity, Dave Naffziger, helps you learn the essential techniques for maintaining your position one in paid search listings.

What’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward — simply pay more than the competition. And while an aggressive paid strategy can certainly get you a piece of the most trusted real estate in search, too often brands overlook the equally important defensive strategy of paid search monitoring.

With brands investing unprecedented amounts into paid search, and the line between organic and paid listings becoming even more blurred, it’s more important than ever for organizations to keep a watchful eye over their campaigns in order to defend them from unscrupulous third parties, infringing ads, poor customer experience and resource drain.

Understanding the basics

On the surface, paid search monitoring is what it sounds like. It involves actively watching to see who is bidding, how often they are advertising, and when infringing ads are identified, removing them by notifying search engines or contacting the party responsible for the ads. 

However, unless you are well-versed in search engine trademark rules, it can be tricky to tell the difference between an infringing and compliant ad. And in many cases, an ad may be allowed by search engines but can run counter to a brand’s partnership and affiliate agreements.

All major search engines allow brand bidding — where a partner or even a competitor bids on your branded terms. The search engines also permit trademark use in paid ads that go to legitimate resellers or informational websites.

The two main rules that limit trademark term use in paid search

1. Trademark terms may not be used in the text or title of an ad

Trademark terms may not be used in the text or title of an ad if the ad takes the user to a site where it is unclear if the advertiser is a reseller or an informational site.

In the example below, the Yahoo search engine is using the VRBO trademark to divert traffic. Someone could easily click on the ad thinking they are going to VRBO. But the ad takes you to a Yahoo search engine results page, with more ads, thus providing a poor user experience for the consumer looking to book through VRBO. 

paid search example VRBO

This is a textbook example of search arbitrage, which happens when an ad primarily leads to additional ads. The arbitrager pockets the difference between what they paid for the traffic and what they get paid for the ad clicks. This type of ad should be submitted to the search engine for a take-down.

2. You can’t use trademark terms in ad texts or titles in a competitive way

In the example below, Joss & Main, a competitor to homeware brand Restoration Hardware, bid on the term “restorationhardware.” Customers looking for Restoration Hardware’s homepage may mistakenly click on the ‘Joss & Main advertisement’ at the top of the SERP and find themselves on a different website than they intended.

paid search example Joss Main

This is the type of competitive use of a trademark that Google and Bing don’t allow, and this ad would also be subject to removal.

Taking steps to protect your position

Once you understand what trademark infringements look like, you need to establish a process to find them. Teams can do this manually by searching a list of priority keywords across several search engines once a week, and then contacting the trademark abusers directly or submitting take-down requests manually to search engines.

While this is certainly a good step to take, since many infringers use evasive techniques like geotargeting (running ads in locations where the advertiser believes the merchant won’t see them) and dayparting (setting ads to run during times of day when they believe the merchant won’t monitor them), manual monitoring can be time-consuming and ineffective. This is where automated solutions can help find and take action on trademark infringements at scale.

Another critical step that can help you defend your numero uno spot

Another critical step that teams can take is establishing and enforcing clear partner and affiliate agreements. Documenting what you will and won’t allow these various parties to do will help you stay consistent in how you handle violations and will reduce trademark infringement and affiliate abuse.

Protecting your investments and relationships

Branded keywords are the most valuable and highest converting search traffic, making them a tempting target for partners, competitors, and third parties to run ads on. However, when they don’t play by the rules bad actors can drive your cost-per-click through the roof and run your clickthrough rate into the ground. Aside from impacting your campaign ROI, these actions also negatively impact your customer experience. 

Search is the front door to your brand online. How customers find you on the SERP impacts the overall customer experience, and ultimately, your bottom line. It’s simple. Customers who can easily find your brand after a branded keyword search are more likely to buy your products and services, while those that unwittingly click on a competitor or partner’s website at the top of the page are less likely to buy directly from you.

By taking the appropriate measures to defend their SERP position, brands can optimize online investments, strengthen relationships with good partners and safeguard their customers’ online experiences.

Dave Naffziger is the CEO of leading online brand protection company BrandVerity.



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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side


Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around the globe.

I spoke to Adthena’s VP of marketing Ashley Fletcher about the questions C-level executives are asking, their plans in the short and longer-term, and what he is observing in the data.

We’re past the shock stage

C-level executives now want to see the lay of the land amidst the coronavirus outbreak. Retailers, for instance, want a view of who’s moving out and many are asking:

  1. What’s happened to strategy?
  2. How are markets reacting?
  3. How do we now adjust?

Paid search is a fantastic window on all of this. While our offline lives have been massively disrupted by the coronavirus, the paid search sector is comparatively ever-present. We see customers switch to the channel when they can’t use others and we have good segmentation within data across products and more business verticals.

“Search intelligence offers not only remarkable clarity but also a real-time lens into market movements, trends, and opportunities across verticals and in close to real-time”,

Fletcher writes at the Adthena blog.

“PPC is a stable, transparent refuge every marketer needs to be leveraging right now to keep the oars in the water.”

There is positivity even in industries that have been hardest hit

One of the surprises for Fletcher is that the sentiment among marketers he is speaking to is not all doom and gloom.

Coronavirus hit paid search sector still industries positive

“Businesses like the UK travel sector (we’re seeing this with some of our hotel chain clients) have been the hardest hit. But the positive aspect of this is we are already seeing this sector with eyes on their recovery and looking at where they go next”,

Fletcher said.

“People are prepared to lower spend now, but are gearing up for coming out the other side.”

Data showing significant feats of agility

It is not only the travel sector which has had to change track quickly.

“In the food vertical, many brands have been seen to suspend some generic ads, but they are keeping the lights on for brand traffic”,

Fletcher said.

“Managers are coming to the paid search data asking: What’s my brand looking like while competition might be able to take more capacity?”

This is particularly visible as vast numbers of users seek to use delivery services offered by the likes of Tesco and Sainsbury’s in the UK, as well as Coles in Australia (see below).

Coronavirus effect on paid search trend

Digital-first brands like Amazon, Catch, and Hello Fresh are jumping into the gaps created when the legacy supermarkets have quickly hit capacity for food grocery deliveries.

We can also see Amazon shifting paid ad priorities to essential products, which is creating further gaps. This means other companies like Best Buy have then been able to garner clicks for things Amazon has had the monopoly on till date – such as TVs, kitchenware, and mobile phones.

Fletcher is seeing this agility being demonstrated in other sectors too – from online banking to online betting.

Takeaways for digital marketers

The paid search sector gives us a fascinating glimpse into the disruption at play across the global business. But the positivity, agility, and resolve on display is heartening too.

The real-time data available to paid search marketers answer three key questions

  1. How consumer habits sometimes shift rapidly
  2. How their brands are retaining visibility in the melee
  3. How competitors are changing strategy and focus in order to adapt

In some cases, we can certainly see prices go up and clicks go down as users and brands change their ways. The flipside of this is that gaps and opportunities are opening up in surprising places as big names shift their focus to specific products and services. Smart marketers will be observing those gaps and acting on them.

Yet, the most important takeaway from Adthena’s data is a long-term strategy

Here in the UK and US, we may still be in the beginning stages of this global event, but while many businesses have been forced to make some quick near-term changes, some are already making plans as to what their priorities will be when coronavirus is behind them.

Marketers can expect that business and consumer habits may well be altered entirely, but in the very least the value of search and data will continue to be vital. In order to remain agile and competitive in the markets of tomorrow, it’s likely to become even more important.



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