Marketers looking to grow in their career will need to update their skills set using the digital tools that are desired by employers.
The advancement of technology has been able to improve the lives of the human race. This is why marketing companies have been able to find out that digital and social media tools are important when it comes to revenue generation. This is why digital space plays a big role when it comes to making decisions. Some of the things in the digital space include mobile and social media and marketing tools.
The sub-40 demographic has become the gold standard in marketing and has become appealing to marketers. Revenue generating actions such as one-click purchasing has become common on websites and social media. Marketers have the ability to target a given group with content and messages that are currently being demanded. This means marketers interested in growth can add the skills to their resume.
Digital strategists have continued to be in high demand because of technological growth driving the demand. The ones being looked for are the ones who are able to quickly move, think on their feet, and influence the market. There is no sign that there will be a slowdown in this industry, which means there will be even more opportunities for a career in this space.
Marketers Winning the Talent War
The growth of the digital industry has enabled digital marketers and strategist to move to the very top of the recruitment list of marketing organizations. Some of the qualities the employers consider very important when hiring include those found in digital marketing directors, SEO manager, and social media analysts.
What ways can professionals use in setting themselves even further apart from the rest? Below are the four tips that any digital marketers should be keeping in mind.
Be the influencer who is able to think fast and move on your feet. What worked in the past no longer works today, especially plug-and-chug marketing activity. You will need to e fluent in the social and digital spheres so that you will be able to keep up with the trends and changes in the industry or else you will be left behind and you won’t go far in your career. They should also have the ability to leverage the environment as important elements of an impactful marketing role.
Knowing the content is still very important: the ability of the candidate to drive, utilize and manipulate content is more important than ever and is a must for any marketing professional. Coupling it with being able to manage a team, and this will involve identification of the key areas that each of the members of the team need to work on. For many leading employers, this is very important and a must-have.
You should always hone your creative portfolio. You will realize that many of the employers see the creative portfolio of a marketing candidate as very important when it comes to comparison with the resume. The candidates must be able to show what they can do, not just to say. It is normal for employers to focus on digital expertise, but there is also the collaborative angle. They want someone who can work as a team.
Gaining expertise by industry. You should try your best to specialize. Trying to work on a broad area is no longer a good idea. You should narrow down, and then hone the skills in that specific niche. Employers are looking for people who are fit for the specific type of job.
If you’re looking for a strong start in a good company, a career with NPower could be a wise idea.
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