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Growth Hacks Blog
Reason launches COVID-19 response app with support from AWS connecting volunteers, with the UK’s most vulnerable
- nearby.help created to match up those in need with community helpers
- Free to use mobile app to ensure requests for help are met
London, 6th May: Digital product agency Reason has today announced that it is launching nearby.help, a free mobile app serving as a COVID-19 response app developed to connect people in isolation with volunteers nearby.
The app is designed to both simplify the matching process and deliver a secure way of protecting both volunteers and those in need. It provides real-time identity verification by automatically extracting ID document data and validating the user and their digital identity in seconds – providing peace of mind to concerned relatives who are unable to help.
At a time of unprecedented change and unrest, over the last few weeks the UK has witnessed extraordinary acts of kindness and community spirit arise, as millions of volunteers across the country step up to help those affected by COVID-19.
From collecting groceries or medication for affected neighbours, to simply being there for someone to speak to on the phone, there are countless ways that people in their community are offering support and assistance. London alone has seen almost 150 Facebook and WhatsApp groups set up, with some boasting up to 2.5 million members, demonstrating the true power of people when they come together for a good cause.
Karl Schulenburg,Technology Director, Reason, says: “There hasn’t been a global pandemic like this in more than 100 years. Technology can change the way we handle this at a community level, however with group chats and social media overrun with articles, conversations, and messages, people are finding it hard to cut through the overload of information. nearby.help is able to harness this remarkable community spirit and put helpers in touch with those self-isolating nearby, in a simple and effective way.
Reason has the people and skills needed to produce unique digital products and bring them to market quickly. Our team passionately wanted to help and have worked tirelessly to get this out ASAP.”
The COVID-19 response app benefits from Amazon Web Services (AWS) has provided AWS credits to support the new app initiative. Additionally Jumio have provided ID verification, and Auth0 provide identity management.
This is a Social Good project that Reason has created to help fight the Social impact of COVID-19 and help communities operate in the changing landscape. The app is available to download here:
The above Graphic gives a good insight to what content marketing tactics you should be using for best ROI .Blogging and Social media get you the furthest reach by far. Case Studies ,Press Releases Newsletters & Videos are also very powerful ways of reaching out to your target audience.Mobile content ,Print Magazine & Mobile Branded Apps are some of the less effective formats for content marketing.
In todays world the art of taking a selfie has become a very normal way of life for many of us. With even more powerful smart phones emerging in the market every day , the selfie revolution is not about to go away any time soon. The term Selfie has even made it into the oxford dictionary.Below are Top 5 Apps for taking selfies.
1/ Instagram is the king of online mobile photo-sharing sites, video-sharing and social networking service .With 300 Million monthly active users. You can quickly share your great content on a variety of social networking platforms, such as Facebook, Twitter, Tumblr Flickr & Foursquare.
Some distinctive features of instagram include the use of the humble #hashtag which allows you to reach out to an audience of millions by simply labelling your photo with relevant #hashtags .A Variety of digital filters allow you to jazz up your images.Instagram also allows short 15sec videos tobe uploaded.Expect to see all the big brands using instagram to represent & market their products.
Instagram is available to download for free through the Apple App Store, Google Play, and Windows Phone Store.the app is available for iPhone, iPad, iPod Touch, and Android handsets.The service is currently owned by Facebook and used by alot of celebrities including rhinana .beckhams,beyonce and many others.
2/ MomentCam – “Life is beautiful as MomentCam is wonderful .Winner of the Facebook APP OF THE YEAR 2015 AWARD With over 200 Million downloads, MomentCam gives you the power to express your emotions by creating funny cartoons and emoticons.Simply Select a picture of yourself or your friend and let MomentCam apply it’s magic by converting it into a amazing cartoon. Add funny features such as beards, hats, glasses and select a background to create a Momie ! Simply share it with your friends across various social media platforms and have a laugh with your audience.
1000’s of backgrounds are updated daily and for every occasion, region, cultural and pop reference, MomentCam will keep you entertained for hours. Also features unique personalized emoticons, featuring all sorts of hilarious gestures
Get it for free on the ITunes store and Google play store.
3/ Loopcam Create fun videos & loops easy with this cool app ! Add stickers, Great filters & Capture and Animate your videos.Stupidly simple.A world of LOL Add amazing emojis . Share directly to Instagram or an e-mail.Featured by Apple multiple times • App of The Day at Gizmodo • Featured by TheNextWeb, MacWorld, Wall Street Journal, and more.
4 EyeEm – “Take and discover beautiful photos EyeEm –This Berlin based photography community and marketplace offers 17 filters and a sleek interface on its mobile app available on iOS and Android. Comparisons with Instagram are highly likely , but what sets EyeEm apart is its focus on photography (as opposed to a social photo diary), advanced image discovery function and option for users to make money from their images makes this app really useful.
5 / Frontback – This photo app that creates two-photo blends using the front and rear cameras of your iPhone or android phones . Ashton Kutcher is using it… so is the Prime Minister of Belgium.Like the world, all photos are posted in real time. Frontback was recently selected by Apple as one of their “Best New Apps!” Other publications that have featured Frontback are CNN, The New York Times, ELLE, Business Insider, The Verge, Re/code, and Bloomberg TV.
— Capture moments using the front and back camera
— Share photos instantly via SMS, Facebook, Twitter, Tumblr, email, and more.
— Explore recent, popular, nearby, staff picks and trends with our live photo feeds
— Follow friends, family or other community members
— Frontback React: Interact with friends by posting a photo or 5 second video reaction