Linkedin marketing lead generation strategy in 2020
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Linkedin marketing lead generation strategy in 2020



What are LinkedIn Advertising Services?

Exemplary Marketing offers LinkedIn marketing services, which include account management and monitoring, content creation, audience expansion, and regular reporting. We will help your company leverage your LinkedIn presence so that it’s not just a platform for making business connections, but an effective venue for growing and advertising your business with impressive results.

LinkedIn Marketing Strategy
Exemplary Marketing will assess your business, your goals, and your target market in order to create a custom LinkedIn marketing strategy for your company. The strategy will include attracting your target audience, creating a content plan, and developing your LinkedIn presence overall.

LinkedIn Content Creation
Our LinkedIn experts are tasked with creating all content and publishing these to your LinkedIn business page. We will also be preparing content calendars for your evaluation.

LinkedIn Page Growth
Exemplary Marketing’s LinkedIn marketing service covers growing an audience around your LinkedIn business page. To facilitate consistent growth, we will be working with organic as well as sponsored posts targeted to your intended market.

LinkedIn Marketing Reporting
Exemplary Marketing will monitor your account analytics 24/7. Insights may be accessed by logging on to our proprietary software program. We will also be providing a comprehensive monthly report on the performance of your LinkedIn marketing campaigns.

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Contact : 7084076827

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Social media lead machine 2020 With Blake Nubar
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Social media lead machine 2020 With Blake Nubar



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DISCLAIMER: The links contained in my videos may include affiliate links. If you make a purchase then then vendor may pay me a small commission. However, at no point are you actually paying extra for this. Normally there are also some bonuses I can throw in if you do decide to purchase. Contact me directly if you are interested in something particular.

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Source. First Published on YouTube

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How to Use LinkedIn to Get Clients - LinkedIn Lead Generation (LinkedIn Marketing)
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How to Use LinkedIn to Get Clients – LinkedIn Lead Generation (LinkedIn Marketing)



🖥️ How to Use LinkedIn to Get Clients. LinkedIn Marketing Tutorial on how to do LinkedIn Lead Generation.

Todays video I go through my LinkedIn inbox to critique your LinkedIn outreach and lead generation strategies via direct message.

In this LinkedIn tutorial about lead gen I showcase how you should be reaching out to potential prospects. Not one single person has done their research before sending me a message via LinkedIn, always make the effort to show that you’re interested in the prospects business before reaching out to them.

You’ll learn how to get clients on LinkedIn and how to network on LinkedIn properly via the LinkedIn tips and tricks I present to you within this video.

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How to Make the Most of Webinars for B2B Lead Generation
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How to Make the Most of Webinars for B2B Lead Generation


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How to Set Lead Generation Expectations for Marketing Clients
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How to Set Lead Generation Expectations for Marketing Clients


Marketers know that marketing initiatives can take months before achieving measurable ROI. However, when clients see no traction in the first few weeks, they may become concerned. Clients might think the campaign is suffering despite marketers’ assurances that they’re on the right course.

You can avoid that scenario by setting the right expectations from the start.

It’s crucial to keep clients from jumping the gun and interfering with their own results. For example, if clients don’t know you need time for testing and iteration, they may insist on pivoting from the strategy prematurely or cutting it entirely.

Setting expectations is necessary, but it can also be difficult. Clients can easily get tunnel vision regarding ROI; they may want to see immediate results after launching a new campaign. Because ROI is the ultimate goal, marketeers need to guide their clients when setting and meeting goals within a time frame that makes sense.


Convincing clients that marketing is a long-term play requires finesse, setting realistic expectations in a way that doesn’t leave them desperate.

The Art of Setting Expectations

The importance of lead generation cannot be overstated. It’s the first step in filling the sales pipeline, essentially putting your clients’ sales teams up to bat with potential buyers and qualified leads.

Nurturing leads from the beginning of the funnel can produce up to 20% more sales opportunities for most businesses. With so much on the line, it’s important to outline your lead generation process in detail for clients. You can’t do that retroactively, so don’t assume up front that you and your clients are on the same page.



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10 Ways SEO will lead companies through COVID-19 business recovery
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10 Ways SEO will lead companies through COVID-19 business recovery


30-second summary:

  • Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have become the new normal as the world struggles to maintain social distancing.
  • 75% of consumers are now using their social media daily, and only 4% want brands to stop advertising right now.
  • As consumers seek information about how businesses are handling COVID-19 restrictions, evaluate their buying options, adapt to remote work, and try their very best to stay informed and entertained, search is now more important than ever.
  • Many companies have halted paid search due to Coronavirus-related business interruptions.
  • Now is the time for businesses to evaluate their paid search strategy and content creation strategies.
  • Focus on providing guidance and help through the information you’re putting out and make sure you offer a method by which readers/viewers can stay connected with you.
  • Jim Yu, founder and CEO shares how to use SEO to protect, pivot, and prepare for post-pandemic success.

Typically, it takes about 66 days for someone to acquire a new habit and continue doing it when not coerced, according to consumer psychologist Paul Marsden. The longer shelter-in-place recommendations persist, the more likely it is that the changes we’re seeing in consumer behaviour will stick.

Consumers that may have been leery about ecommerce or online payments previously have had no choice but to adapt as wide swaths of the industry have transformed in light of COVID-19. Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have become the new normal as the world struggles to maintain safe physical distancing.

As of late March, 95% of consumers planned to avoid public places. Media consumption is exploding—Nielsen expects video consumption to rise by 60% and already, daytime viewing of streamed content is up 39%. Seventy-five percent of consumers are now using their social media daily, and only 4% want brands to stop advertising right now. Most are actually looking to brands for helpful, useful information.

At the very heart of this shift is – search and the optimization of content that delivers the best search results. As the shift from offline to online accelerates during these times companies are being asked to do more with less. As consumers seek information about how businesses are handling COVID-19 restrictions, evaluate their options for buying essential needs, adapt to remote work and education, and try their very best to stay informed and entertained, search is now more important than ever.

The insights that SEO provides with regard to consumer behaviour is essential in times of volatility and demand fluctuation – especially when looked at in real-time. In fact, SEO will guide companies through the economic storm Coronavirus leaves in its wake, from pivoting to protecting the brand and on through to positioning its products and services for success in the future.

Here’s why:

1. Search has an oversized channel share

According to a BrightEdge Channel Share Survey, 53% of all traffic to websites comes from organic search. When we looked at search as a whole, 83% of search traffic is organic and 17% comes from paid search. Many companies have halted paid search due to Coronavirus-related business interruptions. This is the time to revaluate how your paid strategy supports organic, how can you drive more traffic to your best content, feeding consumers’ need for media to consume while furthering your brand goals?

2. SEO provides excellent long-term traffic equity

While SEO does require an upfront investment of resources, earned search engine rankings can persist for years. The content you create, optimize and publish today will serve your brand in the future and can be updated to reflect evolving business goals throughout the economic recovery. Likewise, you have an opportunity now to review your top-performing content, updating and optimizing for the current conditions.

3. Search optimization naturally enhances user experience (UX)

Applying SEO best practices as you optimize your site and content for the new customer journey has the additional benefits of improving UX. Your site becomes better organized and easier to navigate as you properly mark up, structure, tag and otherwise optimize content. Evaluate your site today from a user’s perspective; are there opportunities to improve navigation or accessibility? This is the time to act and correct missing image alt text, lack of internal links, unclear calls-to-action, etc.

4. SEO provides conversion optimization benefits as well

Throughout the processes of planning and creating content, we’re constantly thinking of how it will help a prospect take the next step in their path to conversion. With consumers’ media needs so high due to COVID-19, it’s a great time to fill gaps in your customers’ journey with quality content.

Depending on the type of business you’re in and the extent to which your operations have been affected, this may not even be the time to convert prospects to a sale. However, you may be able to re-optimize for the time being to convert them to another action that will deepen your relationship and enable you to stay top of mind until sales become possible once again.

5. Freshness can give you an edge

Recency matters. Google wants to see EAT content — expertise, authority, and trustworthiness. But we also know the search giant wants to show searchers the most up-to-date information, as well. Continuing to regularly publish quality content — well researched, properly cited, optimized, original content, gives you that much more opportunity to appear in front of motivated searchers even in “noisy” search results.

Update your most popular evergreen content, too. You don’t need to add COVID-related content but can ensure any statistics, information, recommendations, media, and calls-to-action are up to date.

6. Consumers are searching for guidance

You have the opportunity to build share of voice right now in your industry by providing expert advice and accurate information about COVID-19 to consumers. People are looking for guidance and help. Focus on the utility of the information you’re putting out and make sure you offer a method by which readers/viewers can stay connected with you. Include an email opt-in, invitation to join you on social, link to a useful download, or some resources on those lines.

When linking to external sources, make sure you are sharing the most reputable information. Remember that content you curate or recommend is a reflection of your brand, as well. This is especially important when it comes to sharing health or safety tips. Look to sources such as the CDC or WHO to confirm any COVID-related information before sharing or linking.

7. SEO provides local to global reach

Whether you’re a local retail store or a global franchise, your customers are using search right now. Are you positioned to appear in response to their relevant queries? Depending on the resources available at the local level, this could be a great time for local stakeholders to invest in better optimizing existing content for their specific city or region. Or, you might find that resources are available at corporate to support the brand with thought leadership content that can be distributed and promoted globally.

If you had never had the time or resources to work on translation before, this could be a good time to optimize content for your Spanish, French, German or other customers. This could be a great opportunity for businesses with multi-national operations looking to keep their workforce employed and productive during a slowdown. Guided by SEO and marketing professionals, local employees from any department can help provide the hyperlocal context needed for great local content.

8. SEO is an important part of your overall marketing strategy

Unless your operations have completely ceased, you are investing in other channels that generate demand. Those channels inspire people to search for products and services like yours, to learn more about the brand, to read reviews about you, and more. Channel synergy is a delicate balance and it’s important that you maintain your SEO strategy even in (in fact, especially in) uncertain times. SEO is front and centre of digital marketing strategies that span across channels such as paid media, local, mobile, video, email and verticals such as Amazon and ecommerce.

It is particularly important right now that your content delivers consumers to the answer or information they expected to see when they clicked on your ad or listing. Make sure outdated landing pages are updated or removed and redirected. Go over your social accounts with a critical eye to ensure the information in your business descriptions is accurate in light of COVID-related operational changes. Ensure your local listings have the correct hours and methods of contacting the business for service or support. Where and whenever a searcher finds your brand, make sure you’re still offering an experience that instills trust.

9. You’re being considered, even if consumers aren’t currently buying

Organic search is part of nearly every consumer’s research process—it’s often the very beginning of the research process but will be used again and again throughout the consideration phase. This is particularly true of long sales cycles. Remember that this is a huge adjustment for many types of consumers and businesses right now. As their own operations are interrupted by COVID-19, your customers may be compiling lists of potential solutions, reading and watching videos as they consider their options, looking for testimonials and reviews, and more.

Focus on legitimate link building and PR opportunities today to get captive audiences consuming and sharing your content.

10. Search is your best representation of Voice of Customer

The data collection and analysis inherent to good SEO has value across the entire brand. Right now, search data can put you in your customers’ shoes and provide deep insight into how COVID-19 has changed their lives. What are customers searching for now that they weren’t before? They may be searching more for video conferencing tips, grocery delivery, activities to do at home, or online learning. Hotels, flights, vacations, and things to do in the local area likely aren’t top of mind right now.

This is the time to make sure you have systems in place to gather and activate all of this insightful data in real-time, so you can adjust and respond as needed throughout the impending economic recovery. Search data tells you not only what your customers need, but why it’s what they need. It can reveal pain points, motivation and intent that not only helps you optimize content but drives smarter business decisions at every level.

Use SEO to protect, pivot, and prepare for post-pandemic success

Given the uncertainty, SEO is our best option for responding to ongoing COVID-19-related business interruptions with speed and agility. Search is critical not only for discovery but as the channel that provides the greatest insight into consumer behaviour in real-time, as it continues to evolve in response to the pandemic.

Search insights will inform every stage of COVID-19 brand response:

  • Protection – Of the brand (equity), current and future demand, consumer relationships, and online reputation.
  • Pivoting – As we evolve our strategies, products and services, messaging and more.
  • Preparations – For the “new normal”, whatever that looks like for your brand given the conditions you’ll be working in weeks and months from now (and further down the road).

While we don’t know when the current restrictions on travel and commerce might end, we do know they will end—or at least relax somewhat. However, the lasting impact Coronavirus will have on consumer behaviour remains to be seen. As the situation changes, SEO remains our most effective method of understanding and responding to our customers’ needs now and in the future.

Jim Yu is the founder and CEO of leading enterprise SEO and content performance platform BrightEdge. He can be found on Twitter .



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Foursquare and Factual merge, CEO Shim to lead combined company
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Foursquare and Factual merge, CEO Shim to lead combined company







Foursquare and Factual merge, CEO Shim to lead combined company – Search Engine Land


















































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Cancelled Events Put The Lead Generation Spotlight on Compelling Content
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Cancelled Events Put The Lead Generation Spotlight on Compelling Content


eMarketer figures show that trade shows are rated third by US marketing for engagement, behind email and websites, they are actually top of the chart for conversions.

Difficulty in getting new customers signed up is one of the impacts which has seen McKinsey estimate GDP growth forecasts made for this year in Europe will need to be revised downwards by 9% to 59%. In a worst-case scenario, the forecast growth in global GDP this year will need to reduced by 60%, meaning virtually no growth for the world’s economies for an entire year.

Event ROI not clear

Peter Simpson, Global Head of Partnerships at Trustpilot was recently on his way to fly to a conference in Dublin when he heard the company had asked employees to cancel all overseas work trips. Like many martech execs, in one call, a route to keeping the sales pipeline healthy was seriously diminished, although he’s not entirely sure how much of an impact it will have.

“Conferences are useful because they help add new people to the top of the sales funnel and push existing contacts towards converting at the bottom of the funnel,” he says.

“You meet people at a conference and then follow up later or you already have warm prospects who want to meet up and chat at an event before they sign up. It’s hard to work out the precise ROI, though, because with big events you may get a lot of leads but they’re not always high quality and with small events you talk to people you already know. They’re definitely a central part of keeping a healthy pipeline, though.”

Webinars need great content

Similar to many other execs, the route forwards for Simpson to add and win over prospects is looking likely to be ramping up webinars. It’s here that there could be a knock-on effect as crafted content designed to earn and maintain attention during an online presentation, could open up new avenues for content distribution.

“Webinars are a more efficient use of your time but they do take a lot of effort get together some compelling content,” he says.

“Ideally, you need to conduct research and before you put a webinar together which also means you then have some great additional content for reports and blogs. We do quite a lot of this already and I can see us doing more.

“It’s too early to say what’s going to happen to budgets but there could be a time later this year or next year when we say we’re saving money on travel at the same time as webinars and content are turning out to be great for lead generation. So, we may end up saying, let’s put more budget there.”

Conferences missed, but not that much

Courtney Wylie, VP of Product and Marketing at Mention Me, is similar to many other martech execs who have had to recently grapple with turning, in her case, a breakfast sales event into a webinar. While she will miss meeting up with prospects and clients in real life, she believes missing larger industry events will have less of an impact on lead generation than would have been the case just a couple of years ago.

“We’re not overly worried about relying more heavily on webinars because we find with big events you don’t get the contact details for people who have come to your presentation any more, due to GDPR,” she says.

“You used to get a couple of hundred potential leads from the organiser in return for sponsoring a stream but now you’re probably only get to arrange a coffee with, say, three interesting leads. For us, conferences are now mainly about brand building or second-touch, because people are already aware of us through our digital marketing; we focus a lot on SEO and PPC.”

Great webinars create compelling content

The big opportunity Courtney sees is that to hold webinars, the company is going out and pre-recording keynote speakers and during the event they will record the stream of panellists answering questions. This, she feels, is going to give the company some content to distribute as video and podcasts.

This could serve as a lead generation tactic, particularly as Mention Me already relies heavily on thought leadership content to help boost its SEO performance. While Wylie is not clear yet what budgetary impact cancelled events will have, she’s confident it will lead to the company relying more on content to boost its thought leadership credentials.

“It’s too early to say if we’re going to, say, double our content production, but we’re likely to increase it through video, podcasts, reports and articles,” she says.

“Getting our content out there is a good way of showing thought leadership which is only going to become more important if there aren’t events taking place where we can speak at.”

Distributing content to new eyes

It would appear, then, that the route of replacing live events with webinars is about to heighten interest in creating compelling content that shows thought leadership on a range of topics. The goal will be to grab the attention of prospects and existing customers on their laptop rather than an exhibition hall.

Martech and adtech companies will have their own properties to highlight this new raft of engaging content to existing prospects. However, to turn new content into fresh leads, from people who are not already visiting a company’s website, the likelihood is many may consider looking further afield to distribution partners.





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