$100Mil Marketing Strategy with Facebook ads & Instagram Influencers | MVMT Case Study
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$100Mil Marketing Strategy with Facebook ads & Instagram Influencers | MVMT Case Study



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Growth Hacking Articles

Influencers DON'T Just Be A Human Billboard (Influencer Marketing)
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Influencers DON'T Just Be A Human Billboard (Influencer Marketing)



Influencer marketing is a powerful tool in this digital age but it also comes with a half life time span. As you hitch your wagon to the latest fad you don’t want to just turn into a human billboard of the digital era. Be unique and stand out.

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How INFLUENCERS are Cheating You? Influencer Marketing Kya Hai? Social Media Influencer Earnings
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How INFLUENCERS are Cheating You? Influencer Marketing Kya Hai? Social Media Influencer Earnings



What is Influencer Marketing in Hindi? Make Money Online by becoming Social Media Influencer in 2020

Hey Instillers! Are You Ready to Be Instilled Again?
In this video, I have discussed about “What is Social Media Influencer Marketing in Hindi”? If you want to earn money online with social media, becoming an influencer might be a good choice. Nowadays, there are numerous influencers making good amount money but some of them are even cheating their followers/people. Watch this video completely for more details about “How influnecrs are cheating in 2020”?
#influencermarketing #influencer #makemoneyonline #digitalmarketing
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Social media influencers fight back the Coronavirus disruption
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Social media influencers fight back the Coronavirus disruption


30-second summary:

  • With sponsor deals shutting down, trips cancelled and events postponed, the Coronavirus has given influencer marketing a huge hit.
  • Travel influencers suffered while fitness influencers thrived in a world of social distancing.
  • Twitch, which is a top live streaming platform, saw a 10% rise in viewership.
  • Be it self-help or DIY tutorials, social media figures are finding new ways to help their followers. 
  • As audiences trusting influencers more than faceless brands, they’re collaborating to raise funds from people affected by the coronavirus pandemic as well as to pay tribute to doctors who are on the front-line.
  • Social media personalities are proving themselves to be flexible enough to create content that still resonates with a quarantined population. Dive in for more details.

No one predicted that a virus that emerged in the Chinese city of Wuhan would take the world into its grip. All around the world, life is on standstill and most economic and social activities have come to a halt.  

Influencer marketing is among many industries that have been disrupted by the coronavirus pandemic. With sponsor deals shutting down, trips cancelled and events postponed—the once-booming influencer industry is going through a curious time.

In December of last year, Business Insider estimated that brands will invest up to $15 billion on influencer marketing by 2022. Among other things, this estimate was based on the fact that influencers proved themselves to be highly effective promotional tools. Individuals with a significant following on platforms like Instagram, YouTube, and Facebook became important voices for brands that were seeking to spread their word.   

But under the current crisis, influencers are not seeing money flowing into their bank accounts.  

Travel influencers, the worst hit 

Travelling from country to country and getting paid to do so is a dream life for many. But those who have been living this dream have been struck by a harsh reality. With countries suspending air travel and companies reluctant to invest in anything new, business isn’t exactly booming for vloggers and influencers who made a living travelling around the world.  

Source: Zornitsa Shahanska’s Instagram 

Zornitsa Shahanska, whose Instagram page usually features captivating images of fashion and travel is feeling the impact of the pandemic. Speaking to the Wired, she exclaimed,

“In the travel sector, the future seems uncertain.”

The influencer further informed that most of her trips and contracts have been either cancelled or postponed indefinitely.  

Travellers who are shut off from beautiful tourists hotspot that previously dominated their Instagram feed are the worst hit in the influencer community.  

Fitness influencers are thriving 

People who made arguments against lockdowns felt they would devastate every section of the economy. While this is proving to be true for many industries, some businesses are thriving in a socially distant world. 

Fitness creators are seeing spikes in traffic to their pages. Videos of home workouts have already garnered millions of views on Youtube. With gyms closed, people are flocking to fitness influencers on sites like Instagram and Youtube so they might stay fit during the pandemic.  

Source: YouTube

Since fitness influencers often promote their own programs rather than relying on advertisements for revenue, they are surprisingly safe from the adverse effect on the lockdowns. 

Live streaming is extremely popular 

Influencers have always used live streams to interact with their followers in real-time and generate community engagement. Social isolation has made this form of content even more popular as people are seeking connections digitally.  

Twitch, which is a top live streaming platform, saw a 10% rise in viewership during the weekend of March 14th. A similar rise was seen on Instagram as celebrities and influencers conducted live sessions. Musicians, in particular, are using Instagram to perform virtual concerts, raising relief money for charity.  

Live streams are currently the only source of back-and-forth conversations between influencers and those who enjoy their content.  

A new kind of content is in demand 

Brands realize that these are sensitive times. Any campaign that comes off as tone-deaf and opportunistic would be a PR disaster that will haunt them for a time to come. This is why businesses are turning towards influencers for more purpose-driven campaigns.  

With audiences trusting influencers more than faceless brands, they are more effective in promoting philanthropic messages. Brands and influencers are working together to raise funds from people affected by the coronavirus pandemic as well as to pay tribute to doctors who are on the front-line.

Governments and private institutions alike are enlisting influencers to promote social distancing and other precautionary measures.  

Many brands are taking the page out of Ford’s book which was quick to replace its scheduled March Madness ads with car payment relief programs. Gestures like these might be the only way brands will be able to win hearts and continue to earn goodwill in this uncertain period.  

Meanwhile, influencers themselves are shifting towards more solution-based content. Be it self-help or DIY tutorials, social media figures are finding new ways to help their followers.  

Though Ad revenue is down, engagement has spiked 

While campaigns are currently on a pause, influencers are reporting more engagement than ever before. Social media usage has increased exponentially with people staying indoors resulting in a dramatic traffic increase for many influencers.  

Apps like FacebookInstagram, and TikTok serve as distractions for individuals who are practising social distancing. In the early days, the same platform saw decreased engagement with Twitter dominating the online world. However, people are back on their favourite social media sites and are showing great interest in organic and non-sponsored content. 

Marketing firm Influence Central conducted a survey involving 389 digital creators. All of these individuals reported an increase in engagement on different social media outlets. The report analyzed the period when states and local governments first gave out the stay-at-home orders.  

Content creators are adapting to the new normal 

Influencers put in a great effort to have a carefully curated feed. Generally, their social media depicts a dream lifestyle that prominently features designer dresses, fancy meals, and breathtaking scenery from exotic locations.  

But given that people are not interested in this content at the moment, influencers are thinking out of the box. Instead of stylish halter tops from famous retailers, they can be seen in more casual clothing.  

Some have taken this opportunity to discuss issues like mental health and anxiety. Others are going down the memory lane, posting images from events they attended or locations they visited years before the pandemic gripped the world.  

Time are tough but there’s influencing to be done 

For influencers, the primary source of income exists via brand partnership and affiliate revenue they earn through tools like exclusive digital coupon codes. Currently, both of these revenue streams are under threat. 

But rest assured, influencers aren’t going anywhere and neither are the millions of their loyal followers. While the circumstances have changed around their work, what hasn’t changed is the power influencers wield over big sections of the internet.  

Social media personalities are proving themselves to be flexible enough to create content that still resonates with a quarantined population. Companies are taking note of this as many brands are still going ahead with their scheduled campaigns. 

Inevitably, when things go back to normal, brands would need these important voices to amplify their message on the digital realm. 

Evelyn Johnson is a full-time cat lady and a part-time blogger. I write about money-saving, technology, social issues and pretty much anything that’s in the now. She can be found on Twitter @EvelynJohns0n.





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Influencer Marketing, worth it in 2020?! Fact check your influencers! - Social Media Marketing TV #4
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Influencer Marketing, worth it in 2020?! Fact check your influencers! – Social Media Marketing TV #4



Influencer Marketing is a great way to drum up some new business but its also a minefield for dodgy metrics and false data. Here’s what you should look out for!

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THE TOP 5 INFLUENCERS ILL BE FOLLOWING IN 2020
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THE TOP 5 INFLUENCERS ILL BE FOLLOWING IN 2020



Hi everyone!!!

Welcome back to my channel. I didn’t want to keep you all left out of how I am going to crush my 2020 goals, so here are the top 5 influencers of 2020 (in my mind!!).

@Sarahs_Day
@HolleyGabrielle
@BreSheppard
@TSCPodcast
@TheJoeRoganExperience

Let’s Be Friends!
Instagram: @Kelsiegagner
VSCO: @KelsieLass

Thanks for watching and I’ll see you in my next video!!

XO -K

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Find influencers, create campaigns, boost awareness in one easy-to-use platform from Intellifluence
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Find influencers, create campaigns, boost awareness in one easy-to-use platform from Intellifluence



Intellifluence is an affordable, end-to-end influencer marketing platform that helps you create campaigns, select influencers, send outreach, and manage payments.

On this webinar, we sit down with the team from Intellifluence to show you how their platform allows you to create influencer marketing campaigns that meet your specific goals, manage the entire process–from messaging to payment–in one easy-to use platform, and even invite qualified influencers to apply to your campaigns and pitch possible candidates to find the right fit.

This tool is available for a limited time at https://social.appsumo.com/intellifluence-2020

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Top 5 Video Marketers on YouTube - BuzzSumo Influencers
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Top 5 Video Marketers on YouTube – BuzzSumo Influencers


5. Neil Patel

It’s hardly surprising that this marketing mogul clocked up 547K subscribers, considering he’s a New York Times best selling author, the WSJ named him a top influencer on the web, Forbes named him in a top 10 marketers, and Entrepreneur Magazine said he created one of the 100 most brilliant companies.

If that’s not enough, he was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

The hustle – and passion – with Patel is real. Which is probably why 547K people subscribe to his channel and an impressive 22.1M people have viewed his uploaded videos.

He does this with an intense publication rate, which keeps his audience coming back for more and sharing with their friends. He also keeps to a short and sweet runtime so you can get your knowledge fast.



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Youtube vs Instagram Influencers  “$9 Million Strategy” Revealed
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Youtube vs Instagram Influencers “$9 Million Strategy” Revealed



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Influencer marketing tool to find instagram influencers in 2020. Reach your audience on IG.
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Influencer marketing tool to find instagram influencers in 2020. Reach your audience on IG.



Modash filters is the best way to look for the creators who actually speak to your target customers.

The 3 main filters when searching for these creators should be:

The size of the creator you want to work with.
Chekcing for their engagement rate.
Looking for the creators whose followers are in your targeted location.

Check us out at: https://www.modash.io/

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