hashtag
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Growth Tip #016 – Use #hashtags correctly

Growth Tip #016 – Use #hashtags correctly

You have probably seen them all over the web  hashtags are now an important part of social media.

Hashtags are a great way to increase your overall social media traffic. For example, tweets with hashtags generate two times more engagement than tweets without them.

Popular sites which welcome hashtags are Twitter,Instagram,Google Plus & Facebook.

But be careful not to over use them on Twitter,Facebook & G Plus.

However instagram works differently with hashtags and the magic number for instagram hashtags is 11 for maximum engagement.

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mention
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Growth Tip #015- Use Mention to Evaluate your Brand

Growth Tip #015- Use Mention to Evaluate your Brand

  1. Identify the people talking about your brand, whether or not they’re talking to you. Our data has shown that this (brand mentions without the Twitter handle) actually represents 31% of brand mentions on Twitter. These are people looking for insights and reviews on your brand, who have an issue with it, or who are singing your praises. In any of these events, you should be present and a part of the conversation. Media monitoring tools allow you to discover and jump in these discussions.

2 Identify people talking about the pain points your brand solves. Much like the first way, a media tool allows you to track terms that represent the problem your product solves. You can then identify the people who are using these terms, where, and in what context. This provides you with your first touchpoint for building a relationship and qualifying  leads.

https://en.mention.com/

646 Views

#Growth #Hacking Tip 005 – Use Google Analytics

google_analytics_v2_new_returning_visitors2

#Growth #Hacking Tip 005 – Use Google Analytics

If you are a small,medium or even a large business. It is imperative your harness the power of Google Analytics .Learn powerful info about your vistors,behaviour ,traffic source,most popular pages ,bounce rates & loads of more valuable data. Best part it’s free to use.

1455 Views

77 Block Rockin’ Digital Marketing Trends & Predictions links for 2015

So, its January 7th 2015 and everybody and their uncle has published predictions and Digital Marketing Trends for 2015. Some are general marketing trends, others are more focused on social media or content or eCommerce. Below we’ve collated 77 links from various diverse sources for your perusal in one place.

If like us you go through every link you will notice there is a pattern. The trend within the trends predictions seems to be

  1. Wearables – Smart watches to fitness trackers to smart clothes to smart glasses. We have not quite figured out how we will push marketing messages to these wearables much less run growth hacking campaigns to but they are definitely a common theme.
  2. Original video content – we all know how effective video content is these days but unique, good video is difficult to come by and produce. Whether its using your GoPro or mobile camera or hiring a fancy video production agency we all will be looking to produce more awesome video.
  3. NFC and Internet of Things keep popping up in a lot of the posts. Again, we think 2015 will be too soon for most marketers and growth hackers to figure out campaigns in these spaces. We reckon it will be a few more years before these technologies are ubiquitous enough to show up on marketing radars

Anyway, the 3 points above are what we took from the links below. Here are all 77 links for you to make up your own mind. If you know of any other good links with trends an predictions for 2015 please share via comments.

General Marketing Trends

  1. http://www.cmo.com/slide-shows/top_12_marketing_tre.html
  2. http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-horoscope-2015-infographic/
  3. http://www.cmswire.com/cms/digital-marketing/honesttogod-absolutely-true-marketing-predictions-for-2015-027491.php
  4. http://www.marketingweek.com/2014/12/03/five-trends-marketers-need-to-know-for-2015/
  5. http://wallblog.co.uk/2014/12/17/infographic-15-digital-trends-for-2015/
  6. http://www.theguardian.com/media-network/2014/dec/16/digital-marketing-trends-predictions-2015
  7. http://www.toprankblog.com/2014/05/digital-marketing-2015/
  8. http://www.forbes.com/sites/robertpassikoff/2014/12/15/brand-and-marketing-trends-for-2015/
  9. http://www.thedrum.com/news/2014/12/16/infographic-15-marketing-trends-2015
  10. http://www.christopherspenn.com/2014/12/5-breakout-marketing-trends-for-2015/
  11. http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2015/
  12. http://www.forbes.com/sites/avidan/2014/11/09/11-marketing-trends-to-watch-for-in-2015/
  13. http://www.marketingmagazine.co.uk/article/1317779/key-2015-trends-marketers-act-right
  14. http://www.clickz.com/clickz/column/2386192/10-digital-marketing-trends-for-2015
  15. http://www.inboundnow.com/10-online-marketing-trends-predictions-2015/
  16. http://marketingland.com/state-digital-marketing-2015-109130
  17. http://www.saydaily.com/2014/11/trends-in-digital-media-2015
  18. http://www.e-xanthos.co.uk/blog/digital-marketing-trends-to-watch-in-2015/
  19. http://www.theidm.com/blog/digital-marketing-trends-for-2015/
  20. http://www.business2community.com/marketing/2015-marketing-trends-watch-01089241
  21. http://www.russellsgroup.com/internet-marketing-resources/top-marketing-trends-2015.html
  22. http://www.socialmediatoday.com/content/five-2015-digital-marketing-trends-your-consideration-0
  23. http://www.mycustomer.com/blogs-post/new-4-p%E2%80%99s-all-marketers-will-need-2015/168799
  24. http://techcrunch.com/2015/01/04/the-future-of-digital-media-in-2015/
Content Marketing Trends
  1. http://www.inc.com/john-hall/10-content-marketing-trends-every-leader-needs-to-know-for-2015.html
  2. http://www.theguardian.com/advertising/digital-media-trends-content-marketing-2015
  3. http://www.the-gma.com/top-four-content-marketing-trends-2015
Ecommerce Marketing Trends
  1. http://www.webretailer.com/lean-commerce/predictions-ecommerce-2015/
  2. https://econsultancy.com/blog/65906-four-key-trends-from-the-fashion-ecommerce-and-content-marketing-report/
  3. http://blog.ometria.com/ecommerce-trends-2015
  4. http://www.practicalecommerce.com/articles/77354-4-Content-Marketing-Trends-in-2015-for-Ecommerce
  5. http://www.avalara.com/learn/whitepapers/5-ecommerce-trends-watch-2015/
  6. http://www.inc.com/rebecca-borison/top-trends-in-ecommerce-for-new-year.html
  7. http://blog.btrax.com/en/2014/05/19/ecommerce-marketing-trends/
  8. https://www.shipwire.com/w/blog/9-e-commerce-trends-2015-influence-buyer-experience/
  9. http://www.socialmediatoday.com/content/ecommerce-trends-and-predictions-2015
  10. https://econsultancy.com/blog/65929-20-ecommerce-trends-and-predictions-for-2015
Web Design Trends
  1. http://www.creativebloq.com/web-design/vertical-scrolling-trends-2015-121413698
  2. https://econsultancy.com/blog/65898-17-crucial-web-design-trends-for-2015/
  3. http://www.quertime.com/article/10-popular-web-design-trends-you-should-follow-in-2015/
  4. http://foundersgrid.com/design-trends-2015
  5. http://wallblog.co.uk/2014/12/16/back-to-the-future-the-ux-trends-for-2015/
Social Media Marketing Trends
  1. http://blog.hootsuite.com/5-social-media-trends-2015/
  2. http://www.emarsys.com/en/resources/blog/the-seven-social-media-trends-dominating-20142015-jacquline-worner/
  3. http://www.slideshare.net/socialogilvy/2015-trends
  4. https://fortune.com/2014/12/17/5-trends-that-could-change-how-businesses-use-social-media-in-2015/
  5. http://www.forbes.com/sites/jaysondemers/2014/11/19/the-top-7-social-media-marketing-trends-that-will-dominate-2015/
  6. http://www.business2community.com/social-media/social-media-trends-set-dominate-2015-01096851
  7. http://time.com/3590866/social-media-2015/
  8. http://www.fourthsource.com/social-media/7-social-media-trends-2015-18112
  9. http://www.momentology.com/2368-social-media-trends-2015-insights-predictions-from-19-marketing-experts/
  10. http://servantofchaos.com/2014/12/top-social-media-trends-for-2015.html
Mobile Marketing Trends
  1. https://econsultancy.com/blog/65911-mobile-marketing-commerce-trends-from-2014-into-2015/
  2. http://www.theguardian.com/media-network/2014/dec/11/mobile-marketing-tips-for-2015-local-notifications-and-next-gen-trends
  3. https://www.youtube.com/watch?v=jcbnt4Svq9Y
  4. http://www.marketingprofs.com/opinions/2014/26714/the-top-three-mobile-marketing-trends-to-watch-in-2015
  5. http://www.mobyaffiliates.com/blog/top-mobile-advertising-marketing-trends-2015/
  6. http://qreateandtrack.com/2014/12/15/mobile-marketing-trends-shouldnt-ignore-2015/
Search Marketing Trends
  1. http://www.momentology.com/3523-seo-trends-2015-45-experts-on-the-future-of-search/
  2. https://econsultancy.com/blog/65899-seo-trends-for-2015-what-does-the-future-hold/
  3. http://www.emarketer.com/Article/Mobile-Search-Will-Surpass-Desktop-2015/1011657
  4. http://www.sitepoint.com/5-seo-trends-you-need-to-consider-for-2015/
  5. http://venturebeat.com/2014/11/27/seo-trends-for-2015-whats-coming-next-plus-scoring-our-2014-predictions/
  6. http://www.momentology.com/2469-paid-search-trends-2015-top-ppc-predictions-from-the-experts/
CRM / Email Marketing Trends
  1. http://searchcrm.techtarget.com/podcast/CRM-2015-trends-put-customers-data-at-forefront
  2. http://blog.getdrip.com/best-practices/4-marketing-automation-trends-2015/
  3. http://digitalmarketingmagazine.co.uk/articles/the-future-of-marketing-automation-2015-predictions/1235
  4. http://www.trewmarketing.com/smartmarketingblog/marketing-trends/3-email-marketing-trends-for-a-marketing-plan/#sthash.hklszF92.dpbs
  5. http://blog.stoneshot.com/the-email-marketing-trends-of-2015/
  6. http://sendloop.com/blog/4-email-marketing-trends-you-shouldnt-ignore-in-2015
Miscellaneous Trends
  1. http://www.business2community.com/marketing/five-marketing-measurement-trends-watch-2015-01099398 – Data
  2. http://www.marketingweek.com/2014/12/04/the-marketing-year-key-trends-2014/ – Review 2014
  3. http://www.marketingweek.com/2014/12/05/the-marketing-year-technology-trends-2014/ Review 2014
  4. http://news.sky.com/story/1392449/technology-trends-for-2015-part-one -Technology
  5. http://trendwatching.com/trends/10-trends-for-2015/ – Consumer Trends
  6. http://www.mediaweek.co.uk/article/1321607/top-10-programmatic-trends-2015-cant-ignore – Programmatic Advertising
  7. http://www.digitalstrategyconsulting.com/netimperative/news/2014/11/white_paper_the_10_trends_for_affiliate_marketing_in_2015.php  – Affiliate