Content Marketing Checklist for Small Business Success: visualvybzstudios.com/content-marketing-guide
This is a very important topic for anyone who has their own small business or is in charge of marketing a brand online.
We’ve created a 5 step content marketing checklist for small business success:
1. Start with a strategy
2. Decide on a platform for distribution
3. Choose a Medium that works
4. Create Valuable Content
5. Promote your content
Content marketing statistics from CMI show that 91% of B2B marketers use content marketing to reach customers. And 86% of B2C marketers think content marketing is a key strategy.
So if the marketing experts are clearly taking full advantage of content marketing. Then we definitely need to be applying content marketing to our strategies and tactics as well.
For anyone who isn’t familiar with the term ‘content marketing’. It’s the most cost effective, inbound marketing strategy that can help your business attract quality leads by consistently educating your target customers about your products or services while building awareness of your brand.
Side note: If that didn’t convince you enough, visit VisualVybzStudios.com, where we’ll do everything for you!
We wanna encourage you to download our FREE content marketing guide, because it is layered with step by step solutions to creating content that is effective, valuable and impactful.
Don’t forget to join us again for our next episode all about branding.
Shan & Lacy. 🙂
Where to find our Podcast –
#visualvybzstudios #shanicelinton #medicalmarketing
Visual Vybz Studios | Better Content = Better Results
Visit us online to learn more visualvybzstudios.com
Subscribe to our channel for more videos just like this and be sure to Follow us on social media for free tools and resources on how to help your brand grow and attract more business online.
Where to find Visual Vybz Studios:
The Art of Visual Marketing Podcast: https://visualvybzstudios.com/podcast
Visual Vybz Studios is where business owners and entrepreneurs turn to get more brand awareness and visual engagement online with better content.
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Creating a new product or starting a new project is always overwhelming. Whatever it is you are starting, there are always lots of dots to connect, from competitor research to product development.
And while setting up a new site or creating a new (digital) product is quite challenging in itself, there’s at least an end to that process, which is almost encouraging.
Sadly, that’s not something you can say about marketing.
Marketing is never done: You always need to be on top of things, try new tactics, find new partners, etc., if you want your sales to keep growing.
While marketing a new project is always a tedious, never-ending project, you can at least make it easier and even scalable by developing an effective pre-launch marketing.
Pre-launch marketing has two main goals:
Here’s your actionable checklist to creating an effective pre-launch strategy:
Any marketing strategy should always start here: Which page (or which site) is going to be the center of everything you do. This page needs to be hosted on your site. Never invest in marketing something you don’t own (like a Facebook page or a mini-site on any free hosting domain).
You need to be sure your page is always going to be there, no matter what. Third-party (free) sites go down and accounts get blocked (for any number of ridiculous reasons). So whatever you are marketing, you’d better 100% own and control that asset.
Setting up a pre-launch landing page is easier than you may think. If your site is run by WordPress, there’s a variety of plugins and themes that will let you set up a coming soon landing page with one click of a mouse. Many of those also come with a nice countdown timer for you to add to your landing page.
“The show must go on,” but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule?
That’s the situation I find myself in: In two weeks, I have a conference on my agenda with international guests. How do we respond to the coronavirus epidemic?
During our deliberation process, I created a list of tips that might help you if you find yourself in the same situation. I explain them in this article.
The steps in this list are in some logical order. The list is compiled with chronology in mind, but the steps you take can run simultaneously.
I’d recommend you first read the entire article; you can then quickly determine what to do in which order.
(Editor’s note: This article is based on the Dutch original; the English translation is by the article author.)
You already know YouTube marketing is valuable – but how can you perfect your YouTube content strategy? It’s tricky: you want to upload videos that promote your brand, but you also need to create content your audience wants to watch and share.
Too many marketers make two big mistakes with YouTube:
Follow the steps below to optimize your YouTube content strategy for more engagement and better results.
Before anything else, you’ll want to nail down your key performance indicators so you can track your YouTube analytics and watch your strategy’s performance.
Consider this: view counts are the YouTube marketing equivalent of Facebook reach. Watching your video doesn’t mean much if people don’t click links, share, comment, and embed your video onto other websites.
According to YouTube, its algorithm takes many factors into account when ranking videos – especially how long a viewer stays on its website after viewing your video.
The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction: YouTube Help.
To create an effective YouTube content strategy, you’ll need to start with interesting and engaging content. BuzzSumo makes it easy to find trending and viral video content ideas.
Let’s say we’re working for a website that sells herbal supplements and essential oils. If we type “essential oils” into the Content Search and filter for video posts, we can see that doTERRA videos perform well on YouTube.
Looking at the first result, we may want to consider making a video about how we source our essential oils and supplements due to the high evergreen score doTERRA has for their video.
We could also head over to the Facebook Analyzer to see what people are sharing. When we filter for video posts and sort by share count, lots of great content ideas appear!
Instead of creating a YouTube content strategy that builds on your blog post topics, create a unique calendar just for YouTube content.
Let’s look at the Facebook Analyzer results for “essential oils” above. We could create a calendar for three months with two videos each month:
Unfortunately, you can’t “set it and forget it” with YouTube marketing content. Take SEO into consideration as you upload your content.
Resist the urge to write clickbait titles.
Misleading, clickbaity and sensational titles and thumbnails impact viewer satisfaction and engagement. Viewers can and often do report videos that are misleading, clickbaity and sensational: YouTube Help.
For YouTube marketing, think of playlists as the equivalent of categories on WordPress—they supply an extra layer of meta information for algorithms to read.
Create relevant playlists for each category of videos you plan in your calendar. Make sure to include a combination of primary and secondary keywords in the title and description, too.
Dane Golden of Tubular Insights recommends including a curated or user-generated playlist as well.
If people are making videos about your product, what you can do is create a regularly-scheduled “Fan video of the week,” and add that to a playlist of the same name. … Then you can tell that creator, you’re our video of the week, and they may even tweet about it or talk about it in another video.
Source: YouTube | MadFit
YouTube is a visual platform. Thumbnails matter as much – if not more – than titles. 90 percent of the best-performing videos display custom thumbnails.
Again, YouTube takes clickbait seriously. The video platform recommends avoiding images that shock, disgust, or mislead your audience in any fashion. YouTube suggests checking feedback in comments to see if your thumbnails accurately represent the video content.
Show YouTube that you care about your brand’s page.
As you watch your page come together, you’ll see why playlists are so important:
Source: YouTube | MadFit
Links help drive traffic to YouTube which is good for the whole platform. Make sure to share your YouTube link on other social media platforms and embed your video into relevant blog posts.
YouTube is good at finding and punishing spam links, so make sure your link building is strategic and deliberate.
A valuable YouTube marketing strategy starts with interesting video content. Once you nail down a calendar with some topic ideas, it’s easy to optimize the finer details like SEO.
BuzzSumo can help you find interesting video content that your audience is already sharing with no guesswork. To help, we’re happy to offer you a seven-day free trial to get started with no strings attached. Start analyzing now!
Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat.
The problem is that not many users know how to make it really work for them. Which is fitting, given how few understand how to use LinkedIn, either. It was a match made in heaven.
Luckily, it isn’t rocket science. You can learn to use Slideshare correctly through experience, trial and error. But to get you started, try this helpful checklist for both content creation and marketing your presentations on the platform.
See? It isn’t difficult. Just follow the checklist above and before you know it you will have an awesome campaign running based around Slideshare content. It is one of the best ways you can use visual and rapid fire data to promote yourself and your brand. Not to mention a platform that isn’t as crowded as Twitter, Pinterest or Facebook.
Have any tips to add to the checklist? We would love to hear them, so share them in the comments below!
I am sharing my SEO Checklist for 2020. Using this checklist, I drive over 50,000 free visitors a month to my websites. Now, it’s your turn – learn how I do it. 👍SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/channel/UCKMDqnJbYx6yv0N-dRvRAgQ?sub_confirmation=1
Ranking your content in Google is the best way to get free, ongoing traffic to your website.
To rank successfully, you need to know the basics of search engine optimization (SEO).
So, in this video, I’ve decided to give you an SEO tutorial, where I cover the basics of SEO, SEO tips, and ultimately you get my complete SEO Checklist which I am still using now in 2019 and will be using in 2020.
The first step of all successful SEO tactics is to do your keyword research correctly. So in this video, I show exactly how I go about researching the keywords for my blog posts.
If you want to learn more about Keyword Research, see this video of mine: https://www.youtube.com/watch?v=QdPMKqNRJ4I
I don’t like tedious keyword research. That’s why I rely on other websites to give me their keywords on a silver platter 🙂
I show the full process of how to reverse-engineer the rankings of other websites so that you can cherry-pick their best keywords.
Next, I show how to assess the keywords for their SEO potential. Not all keywords are equal, and I’ve developed simple and powerful rules that will help you determine the potential of each keyword.
Then, you need to create the actual content, according to some rules, to ensure that your content has the best chance to rank in Google and get the traffic it deserves.
So I’m also showing the full process of creating and formatting the content, also known as on-page SEO.
Lastly, in order to get maximum traffic, you need to promote your content and get backlinks. Here is an excellent way to get backlinks: https://www.youtube.com/watch?v=FNgyDBX0YuY
And one more way to get backlinks: https://www.youtube.com/watch?v=24IY8oDHB8M
SEO traffic can be extremely profitable. Best of all, it’s passive.
So I really hope that you enjoy this SEO Checklist, and put it to good use 🙂
SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/channel/UCKMDqnJbYx6yv0N-dRvRAgQ?sub_confirmation=1
Thanks for watching!
New on-page SEO checklist for 2020! In this video, I’m giving you the perfect 21 point on-page SEO checklist for 2020.
Things have really changed this year, and I think the biggest changes are yet to come. This video will take you through a step-by-step process to prepare the perfect strategy for the new year.
Here’s what we’ll cover in the on-page SEO checklist:
►Search + intent. This is one of the biggest changes we’ve seen in SEO. It’s no longer just about keywords and queries; it’s all about intent.
►Make sure that the keywords you select and the content you create is better than what’s ranking #1 in the search results.
►General on-page optimization still matters. Continue to pay attention to titles, descriptions, H1s and H2s, images, etc.
►Generate reviews to add fresh content your site and better your brand’s reputation.
►Enable comments (but keep a close eye on them!)
►Add FAQs to increase conversion rates.
►And if you do at FAQs, make sure they’re 100% up-to-date.
►Emphasize your E-A-T (expertise, authority, trust). This is now a huge part of Google’s algorithm, so make sure you take the necessary steps.
►Create content hubs around your most important terms.
►Use schema on your pages. Recommended schema includes organizational, FAQ, review, and local.
►Pay attention to your page speed (and taking steps to increase it if necessary).
►Use Google’s Mobile Testing Tool to make sure your site translates well to mobile.
►Run a Server Header Checker to make sure it’s returning a 200 OK.
►Do a robots.txt test to make sure your pages aren’t blocked.
►Check the code for res canonicals or noindex to make sure the right pages are ranking.
►Search for your content online to see if anyone has stolen it.
►Check for manual actions inside Google Search Console.
►Check the URL Removal Tool in Google Search Console to make sure you page can still rank inside of Google.
►Set up reporting using tools like SEMRush and Google Analytics.
►Don’t forget to monitor spammy links!
Did you like the on-page SEO checklist? Comment below.
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
The team at PushOn have put together this handy ultimate eCommerce SEO checklist. In case you are about to launch a new eCommerce website or have a shiny version of your current site in with the dev team. Whether you are a seasoned eCommerce industry veteran of twenty years or just landed your first job in an eCommerce growth hacking team, this list is for you.
The Ultimate eCommerce SEO Checklist is for migrating platforms or launching a new website, and the steps to find before, during and after site launch. Fill out the embedded pdf file below and do it multiple times if you have more than one website.
From launching a new WordPress WooCommerce site or a Shopify one to diving into a world of Magento customisations to re-launching a custom enterprise Hybris site, this list will be your ultimate guide along the way.
Use this Ultimate eCommerce SEO Checklist form and make a copy for each site you want to keep track of progress on. None of the fields are required, and the form is set to allow you to return to update answers as and when you complete the checklist tasks.
Please go ahead and feel free to modify and tailor to your own needs. For detailed notes on each section and checklist item refer to PushOn guide
Ultimate Pre-Launch eCommerce Checklist
Before you choose your eCommerce technology or even before getting started with any coding, you should consider how the site architecture and taxonomy is laid out, with the corresponding HTML and SEO features to support it. Remember you want to the customer to get to the product page in a minimum number of clicks.
Technical Development Considerations [more in the form]:
Old site architecture recorded in site spreadsheet
New site architecture recorded in site spreadsheet
URL Redirects Documented
Hosting partner chosen, confirmed and ready
Extensions and Licence keys are up to date
Test orders – Confirm the site transacts correctly [test payment goes through also]
Product Search Filters – Confirm all required search filters are in place and working – consider a custom site search solution like Algolia
Are you a multi-geo portal? Are you offering translation features? Weglot provides an excellent solution.
How will you add products? How many SKUs do you have? Ten products can be manually added. 60,000 need a robust CSV import solution
Sitemap – is generating correctly
Google Search Console is configured and connected
Canonical URLs – defined and set
Site Speed – Checked and within sensible tolerance levels
Newsletter and Integrated Marketing – Implemented and functioning
Content & SEO considerations:
Focus Keyword is clear and prominent in title, description
Content – Optimised with good internal link structure
Images – Alt tags in place
Structured metadata – Header tags in place appropriately through the content
Schema – Organisation, Product, Pricing and Review schema mark up in place
AMP – Accelerated mobile pages in place for blog content
Breadcrumbs – In place and functioning correctly
International SEO Considerations – see point above about Weglot
Payment Gateways – Configured for each country
Translation Options – In place and working
Brand considerations may seem obvious when launching an eCommerce site. It is important to note that accessibility and usability must be at the forefront of any design or branding process when it comes to developing a website. Ensuring a site is both usable across devices and browsers is critical.
Branding & Design considerations:
Colour Schemes – Consistent with brand guidelines
Logo – Consistent with brand guidelines and scales for a range of devices
Font – Consistent with brand guidelines and suitable for readability
A tone of Voice – Consistent with brand guidelines
Images – Suitable quality and scale correctly. Zoom that works
Post Launch Checklist (Short Term)
The initial post-launch checks:
Databases – Ensure no test data remains
Split Testing – Split test key areas (e.g. Checkout) to optimise ASAP
Analytics – Check bounce rates and exit rates for increases
404 Monitoring – Double check those redirects are working correctly
Post-site Launch Checklist (Medium to Long Term)
Internal Site Search Analysis – Does the search return correct results. Searchandising banners, rules and redirects can be utilised
New Content – Review search console and analytics to develop a content plan to target new opportunities
Banner/Upsell Testing – Integrate upsell software based on basket contents.
We hope you find this Ultimate eCommerce SEO Checklist useful! Remember SEO is not just about Google