Branding in 2020 - 7 Web Design Trends (#4 Is Our Favorite)
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Branding in 2020 – 7 Web Design Trends (#4 Is Our Favorite)



Branding in 2020 is going to be awesome. With so many exciting designs inspired by search engines, mobile visitors and the need for speed, designers are branding in a whole new exciting way.

Branding in 2020 should be great fun if you are a web designer.

Timestamp to help you navigate to the right part
1:10 introduction – branding questions
1:51 understanding branding
3:48 Tip 1. Branding with color
6:10 Tip 2. Asymmetrical designs
7:47 Tip 3. Greater use of video
10:07 Tip 4. Thumb friendly navigation
12:10 Tip 5. Simple fast loading website
15:05 Tip 6. Combining images with fonts
17:15 Tip 7. Nostalgic design and branding
20:20 Concluding comments

Be sure to subscribe for more web design tips : http://bit.ly/zanetsub

There are two things really driving the web design trends for this coming year.
A) Freedom with asymmetrical designs and mini animations.
B) Even more mobile friendly branding and thumb usability.
These factors alone are in the driving seat to have a great impact on the websites your competitors are having designed while we speak. Web design cannot help but be affected by trends. 2020 web design is no exception for one massive reason….smartphones or mobiles. Your branding in 2020, your designs, your layouts are all having a large impact because of the overwhelming traffic coming from mobiles.

What is branding?
Before we start looking at some examples of the top 7 design trends, let’s be clear what branding is. Often there is some confusion over what it covers. Its more than the logo, website, color scheme and style guide. Actually that’s your brand identity. Branding also includes the tone and how you are perceived by your audience. Amazon’s CEO says, “Your brand is what people say about you when you’re not in the room”. So the impact of branding in 2020 will require a slightly different approach from previous years. It’s less about the design and more about the experience. Going mobile friendly, offering quick answers using a chat-bots, offering a fast loading beautiful interface to your visitors on all devices and mediums is very much part of your branding too.

So enjoy the 7 areas i believe will become very evident in 2020 branding.

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// ABOUT ZANET DESIGN

Hello there! I’m Zane clements. I Own Zanet Design. I have designed web sites and worked with small businesses, entrepreneurs and marketing agency’s for over 20 years. I have now decided to share my web design experience with you. So if you need a web or graphic designer, or you just have a question, please comment below and say hi on http://bit.ly/zanetsub.

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► If you need help with web design, email marketing or growing your business check out my web design website and portfolio Zanet Design Ltd @ https://zanet.co.uk

► Zanet on YouTube: http://bit.ly/zanetsub to learn more web design tips.

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#zanet #googlemybusiness #secrets #zanetdesign

Source. First Published on YouTube

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LinkedIn Personal Branding Tips | Easy LinkedIn Content & Marketing Strategy from a Top Creator
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LinkedIn Personal Branding Tips | Easy LinkedIn Content & Marketing Strategy from a Top Creator



Build your personal brand on LinkedIn

Want to know what to post on LinkedIn?
Here are some easy LinkedIn and content marketing tips to help you build your brand

LinkedIn is a great marketing tool to promote yourself.
It’s also a great way to grow your personal brand on LinkedIn.

By building your personal brand online, you will create inbound and attract clients or business. I should know, I was able to grow from 0 to 30k followers in 2 years (I started my channel in late 2017).

Learn how to market yourself by doing this:

00:14 – How to build a personal brand on LinkedIn
01:10 – How to post and create content on LinkedIn
02:56 – How to create epic a ‘headliner’ on LinkedIn
(it’s your pitch line to attract relevant connections).

Want a framework for your personal brand?
Down a free 7Vs of personal brand and influence at https://thetrustedvoice.co

Other YouTube videos about LinkedIn:
How to write viral copywriting: https://youtu.be/JD6AGPq372I

🍗 Who is String Nguyen
String is a 3x LinkedIn’s Top Voice, nominated Forbes Asia 30u30 and is the founder of The Trusted Voice, we help entrepreneurs, coaches and experts who struggle to market themselves by giving them a framework to build their personal brand.

🍗 Learn & Grow:
⚫ Want to build your personal brand: https://thetrustedvoice.co/thetrustedcircle
⚫ Update your LinkedIn profile in an hour: https://gum.co/isSvU

🍗 Connect with me on social:
⚫ LinkedIn: https://linkedin.com/in/stringstory
⚫ Twitter: https://twitter.com/stringstory
⚫ Instagram: http://instagram.com/stringstory

Source. First Published on YouTube

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Instagram Marketing Is NOT Dead - The #1 Strategy For Clothing Brands Without A Marketing Budget
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Instagram Marketing Is NOT Dead – The #1 Strategy For Clothing Brands Without A Marketing Budget



*** Show Notes ***

The Clothing Brand Marketing System: https://clothingbrandmarketing.com/

Design Crowd (DISCOUNT CODE – “APPAREL”): https://www.designcrowd.com/apparel

Book A Brand Review: https://www.apparelsuccess.com/

Facebook Group: https://www.facebook.com/groups/243380772810772/

QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!

About This Video:

In this video, Rob talks about how the lower engagements rates and drop in organic reach on Instagram can be used to your advantage when it comes to marketing your clothing brand. How to market your clothing brand using Instagram when organic reach has plummeted. This advice applies to t shirt brands, clothing lines, fashion brands, street wear lines, and beyond!!

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Google for branding: Getting more from search engine services
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Google for branding: Getting more from search engine services


Google for branding: Getting more from search engine services

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google for branding.

Here’s a list of Google’s underused services, and suggested ways you can use them to your advantage.

Analytical tools which help you understand your website and app audience

Google Marketing Platform is a kind of umbrella brand that Google has developed to make its products work together more effectively. It is essentially a merger of Google Analytics 360 and DoubleClick Digital Marketing.

Google for branding - Google Marketing Platform

Source: Google support

Google Analytics is a part of the Google Marketing Platform which tracks website traffic and reports information about who is searching for what and where. There are many analytics services available, but Google’s is the most widely used in the world. It can track visitors to your website, and tell you quite a lot about them and how they interact with your site.

When someone visits your site, Google Analytics can keep track of the duration of the visit, the number of pages they viewed, how they got there, and even the bounce rate. It does all this anonymously, of course, you can distinguish between unique users, but you will not have any idea who any particular user is.

Analytics for Mobile Apps is like Google Analytics, the only difference is, it tracks and gathers data for users of any iOS or Android apps you may have. It was designed to give app developers better data on how people use their apps, what people want from them, and how the apps could be making you more money.

Analytics for Mobile apps allows you to keep records of

  • What actions your users take
  • Track their in-app spending (and your revenue for that customer)
  • Check the navigation path they take
  • Use that data in conjunction with Google Analytics data to really understand the way your customers (or potential customers) approach your brand

Services that you can use to improve brand visibility in searches

Google My Business is a service that lets business owners verify the data Google holds about them. Google generates its own internal business listings for areas literally all over the world, getting its data from a range of online and offline sources. As the process is mostly automated and done without the human verification, errors sometimes occur.

Google My Business allows business owners to ensure that Google has accurate information about them, after claiming the existing listing business can make all the necessary corrections. Besides, if the company is for some reason still off Google’s radar, by creating a Google listing they can let Google know about them.

Google for branding with Google My Business

Thanks to Google My Business, companies can be certain that their customers will find up-to-date information about their business, and their chances of getting featured in the local pack increase as well.

Google Maps is more than just a navigation tool, as well. Google suggests businesses and events in the areas where people are searching for directions and encourages people to search for services (“Show me restaurants near 35th and Maple”) relevant to the way people use Maps.

Using Google My Business to view ratings and info of a business

Some businesses now try to outsmart Google Maps by adding fake business listings to  Google Maps, and so, such fake results sometimes crowd out the real ones. Not let this happen Google is now putting effort into verifying the results it displays in Maps and elsewhere – more on that below.

Cloud-solutions for creating and customizing domains as well as store server

G Suite is a set of software products developed by Google Cloud. It was initially called Google Apps for Your Domain. The current lineup of tools and services includes collaboration tools like Sites, Forms, Slides, Sheets and Docs, cloud storage solutions like Drive, and communication tools like Currents, Calendar, Hangouts, and Gmail. Premium versions of the service often include Jamboard (an interactive whiteboard app) as well as Vault and an Admin Panel to help you manage both users and features.

G Suite

Source: Rohutech.com

Google Cloud Platform is a suite of software services offering cloud-based access to the same global data infrastructure that it uses to deliver Google Search and YouTube. It essentially combines all of Google’s “infrastructure as a service”, “serverless computing”, and “platform as a service”. Google Cloud Platform offers cloud-based processing, data storage, analytics, and even some pretty advanced machine learning applications, all under a single set of management tools.

Advertisement platforms to pull in additional traffic from popular web channels

Google Ads, which was until very recently known as Google AdWords, is where Google really makes its money. It is still at its core a pay-per-click advertising service, but it operates across all the Google’s ever more sprawling service landscape. Businesses of all kinds can pay to get highly targeted users from showing them ads, relevant product listings, videos with sales or branding content, or offering users an opportunity to download the business’ app.

Some of the services under Google Ads include AdWords Express, Keyword Planner, Reach Planner, Google Ads Manager Accounts, Google Ads Editor, Google Partners, and IP Address Exclusion tool.

Google for Retail is a service designed to make it easier for retailers to connect with existing customers as well as finding new ones. It gives you tools that you can use to better engage with existing customers and potential customers over Maps, Google Assistant, YouTube, and Search.

Google for Retail

Source: Google for Retail

Google for Retail includes individualized solutions for offering inventory to local customers, developing shopping campaigns with partner organizations, and combining Google Ads with Smart Shopping Campaigns.

YouTube Ads is, as you might have guessed, the primary way to get your ads served up on YouTube. YouTube is the second biggest search engine on the planet, only Google processes more searches than YouTube. It is the infrastructure that connects nearly 2 billion active users to more than 50 million content creators, and 10% of US businesses already have a YouTube Business Account.

Ad types include TrueView Ads – demos, testimonials and adverts that users often search for directly, Non-Skippable YouTube Ads – ads which last up to 20 seconds that play either before or in the middle of a video, and Bumper Ads which last up to six seconds at the end of a video.

YouTube video ad formats

Source: TipsforSEM

Universal App Campaigns are a way to advertise your app throughout Google Ads, Google Play, YouTube and the rest of Google’s advertising empire. It is heavily automated and relies on Google’s machine learning expertise to determine which of your ads work best with particular types of audiences (the ones which cause more users to install your app) and then ensures that the right users see the right ads.

The big benefit here is that you are relieved of the burden of manually split testing and tracking ad performance.

The secret key: NAP

NAP in Google terms stands for Name, address, and phone number. Most experts believe that Google relies heavily on your business’ listed NAP to target search results to individual clients. That is why using NAP in SEO is incredibly important. If you aren’t using it consistently and accurately, you could be losing out on a huge number of highly targeted, site visitors every day – those who Google believes are in your area and actively looking for the goods or services you provide.

How do you use it correctly? It’s not difficult. List your business’ name, address and phone number accurately on your website, and on as many other sites as you can manage. Start with the obvious – your GMB listing, the Internet Yellow Pages, Yelp, Facebook, Twitter and any local or national business directories which cater to your industry or niche. Most importantly, though, list it consistently. Always use the exact same name, address and phone number, and make sure that all are real.

Examples of good and bad NAP

Why does Google care so much about NAP? It isn’t merely about geo-targeting search results. It is about eliminating false and spam sites from those search results. There are a great many businesses that depend on showing up in as many searches as possible, even those that are not particularly useful to the searcher. Great for them, but it makes Google’s results seem less reliable and relevant to the user, and Google can’t let it happen. It looks for widespread, consistent NAP data for a business or a website to gauge how legitimate your business is. Few false sites have real addresses or phone numbers, and even fewer use them consistently across multiple sites and platforms. Using Name, Address and Phone Number data accurately and consistently help your company look legitimate, as well as bring in geo-targeted searches.

Conclusion

Google has become a vast landscape of user-centric services that are almost completely funded by advertising. It has become incredibly canny about how to get advertising messages out to its users in a way that does not annoy users and brings them something they actually need. They make sure that your sales message reaches people who actually need your service, which truly is a game-changer.

Google now has so many individual services that it can be difficult for non-experts to really get the most from its features. However, failing to gain a certain level of expertise in Google advertising can be disastrous for even a small business these days.

Diana Ford is a digital marketing specialist with writing expertise that spans across online marketing, SEO, social media, and blogging.

Related reading

Four common Google Analytics myths busted
Going international with SEO: How to make your WordPress site globally friendly
The perils of tricking Google’s algorithm
Word of advice on exactly what to expect from SEO in 2020



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Meta descriptions and branding have the most influence on search clickthrough, survey finds
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Meta descriptions and branding have the most influence on search clickthrough, survey finds


Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features.

The survey polled over 500 participants aged 25–60.

Source: Ignite Visibility.

The biggest influence on clickthrough. When asked which factor most influenced their decision to click on a result, 62.9% of respondents said it was the description, 24.2% said it was the brand name and 13% said it was the title. However, as a somewhat contradictory finding, 55.1% of participants said that they only click on a brand they know within the search results.

Users said the search results have improved. The majority (58.5%) of participants said they prefer the present state (December 2019, when the survey was conducted) of Google search results over how they were in January 2019. A similar proportion (55.5%) also said that the inclusion of featured snippets and other SERP features improves Google’s search results.

Will more ads turn users away? Two-thirds (66.7%) of participants said that Google inserting more ads into the search results would make them want to use Google less. This finding seems to contradict findings from a study published in December 2018 in which 75% of respondents said that ads make it easier to find the information they’re looking for.

Nearly 67% of Ignite Visibility’s survey participants disagreed with companies being able to run ads based on other companies’ branded searches. This finding aligns well with the study’s other finding that the majority of users only click on results from brands they’re familiar with.

Why we care. According to the survey, brand recognition was the second largest influence on clickthroughs, and it’s a make-or-break factor for some users. Building brand awareness should supplement your SEO efforts, and vice versa, to gain and capitalize on organic visibility.

The survey also highlighted the importance of writing compelling descriptions. Site owners and SEOs should ensure that their descriptions align with search intent, as Google won’t use your description if it thinks a more accurate one can be taken directly from your page’s content.

If consumers do prefer the modern search results page and its many features, brands will have to adapt. One way to regain visibility is by designing content with rich results in mind.

Users may be opposed to more paid listings within the search results, but Google’s ecosystem is a pull factor and even the addition of more ads may not be enough of a push factor for users to alter their behavior.


About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.



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