How AI & Automation Are Changing Mobile Marketing | AccuraCast
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How AI & Automation Are Changing Mobile Marketing | AccuraCast



Delivered at MGS Europe 19 by Farhad Divecha, Managing Director, AccuraCast.

Get a first-hand account of how Artificial Intelligence and automation are changing the way digitally mature brands and agencies work. The session will cover the benefits and obstacles businesses face when adopting AI, and case studies of successful AI implementation in cross-device marketing campaigns.

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Source. First Published on YouTube

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Digital Marketing Agency Scenario  - Part 1 - Guest Lecture at Regents University, London
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Digital Marketing Agency Scenario – Part 1 – Guest Lecture at Regents University, London



AccuraCast MD, Farhad Divecha, was invited to guest lecture at Regent’s University London to a class of MSc. Marketing Psychology.

The lecture was in the format of an Interactive Scenario Plan. Students were asked to imagine they worked for an agency that was tasked by a client – UEFA – to bring football to the Indian sub-continent.

The fictitious client brief was simple:
Client: UEFA
Target: India
Audience: Men aged 18-45 & Women footballers
Timing: Mar 2020 (12 months)
Objective: Drive TV viewership
Channels: Online only

The first of 4 parts of the lecture focuses on identifying what is success and what KPIs (key performance indicators) could be used to measure success of such a digital marketing campaign.

Source. First Published on YouTube

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