Digital Marketing News 3-13-2020: Most Effective Forms of B2B Content Marketing
Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).
This week, we look at studies on B2B marketing effectiveness, purpose initiatives for B2B organizations, and the social media habits (or lack thereof) of Gen Z. Plus: Twitter announces… fleets?
• Twitter Testing Story Fleets
• YouTube Side-By-Side Metrics Comparisons
• B2B Brand Purpose Leads to Success
• Gen Z Pulling Back From Social Media, Embracing Gaming Platforms, Ephemeral Content
• B2B Content Type Effectiveness Study
• B2B Influencer Marketing Survey Open